When it comes to Italian menswear, we can't help but think of those suits, meticulous elegance, they are delicate and funny, rigorous and humorous, never limited to monotonous black, white and gray colors, from hair strands to ankle socks, from the pocket of the scarf to the length of the cuffs folded up, every detail will be carefully considered, just as intriguing as the bespoke suits they wear.
This undeniable fashion tradition and the long history of men's formal wear production have given Italian menswear a vital position all over the world. It can be imagined that Italy's Milan Fashion Week has naturally become an unreproachable weather vane for men's fashion style. This is a super gathering platform for the world's top brands and big-name designers, and the brands that come to Milan Fashion Week every year are brands that represent the country and have high influence in their home countries, and the designers who participate are also required to be designers who meet the top comprehensive standards in their own countries.
On the official schedule of Milan Fashion Week in January, KIMBA Menswear completed its fourth trip to Milan. Landed on the official schedule of Milan Fashion Week for four consecutive times, interpreting the new style of oriental aesthetics - becoming the first batch of Chinese brands to go abroad and reappear on the world fashion stage in the form of offline catwalks after the adjustment of epidemic prevention policies in 2023. This time, with clothing as the medium, jade and etiquette, with the etiquette and charm of "etiquette exchange", with the beauty of Eastern culture, design and etiquette, it will bring it from the east to the west, to other places and far in the world. It is worth mentioning that this is also the first international show held by Mr. Hong Boming, CEO and creative director of KIMBA menswear, after winning the "Golden Top Award" of China's fashion design in September 2022.
In the past two to three years, affected by the epidemic, Chinese fashion culture has always been absent on the international stage. However, KIMBA menswear is one of the very few Chinese brands that has landed on the official schedule of Milan Fashion Week for four consecutive years, and will return to Milan in 2023 for offline runways, which in fact symbolizes the return of Chinese fashion culture and fashion brand power on the international stage and market.
The Milan Triennale Design Museum is Milan's most famous design landmark and one of the most important contemporary design museums in Italy. In addition to learning a wealth of contemporary design trends, it also traces and reflects the original Italian design and artistic style.
It is in such a meaningful location that KB HONG, the high-end menswear collection, released the new season of the 2023 autumn and winter show. The multicultural aesthetic of Chinese jade is subtly incorporated into this season's fashion and accessory designs. The "Jade Dragon Pattern", a reconstruction of the oriental totem spanning thousands of years with contemporary design, has been sublimated again, showing the unique artistic style of oriental civilization.
In this autumn/winter collection, KB HONG is also inspired by the unique Chinese intangible cultural heritage technique "Aqua Horsetail Embroidery", putting on the spirit of Chinese culture that has lasted for thousands of years. As a traditional skill possessed by the Shui people, the intricate and exquisite pattern of Shui horsetail embroidery is the treasure of this unique and ancient people for generations, and the silk threads of various colors are intertwined and intertwined through unique embroidery methods, outlining precious works one by one, enjoying the reputation of "living fossils" in the embroidery world. KB HONG blends Chinese intangible cultural heritage skills with Chinese elements, such as overlapping collars, Chinese knots, Hanfu sleeves, etc., and integrates and innovates through clothing patterns and modern craftsmanship, reinterpreting traditional and exquisite craftsmanship in a way that integrates into the context of contemporary life.
Throughout the collection, in addition to telling oriental aesthetics in a new language, KB HONG's attention to detail enriches the texture and layers of the entire series. In terms of fabrics, it continues to use the same imported fabrics and high-grade materials from Italy, such as cashmere, silk and wool, as well as the finest jacquard fabrics and functional fabrics. Traditional Chinese colors draw on ivory white and inky black ink artistic conception, multi-layered gray expression, the representative jade color of Chinese jade, calamus purple, azure blue, light beige, saddle and other elegant colors, as well as traditional Jinba red and blue-green and other bright colors, the overall color is more breakthrough than before.
Fashion is the most straightforward language for communication between people, and has long become an important carrier of cultural exchange. For a Chinese brand with brand power, how to convey the oriental culture from the local area and living alone to the world in a unique and contemporary way has always been discussed.
"The design and embodiment of oriental aesthetics in clothing should be deep thinking, refinement and transformation after excavation, focusing on shape, and paying more attention to God and will." 43 years of long-term adherence to quality, so that KIMBA menswear has the confidence to be a Chinese own high-end menswear brand with a real oriental cultural aesthetic heritage..." As Hong Boming, CEO and creative director of KIMA Menswear, said, KIMA Menswear has been exploring the integration and balance of global aesthetics and Chinese fashion design, seeking a more contemporary and fashionable interpretation of oriental aesthetics. Writing God in shape, the beauty of the East was born in the temperature of time, and applied to the international aesthetic context, forming a symbiosis, communion and even sublimation of the meaning of manifestation.
The excavation of ancient national skills is an introverted digging of China's long-standing culture. This move by Chinese fashion brands explores the core of Chinese fashion, art and craftsmanship. To find such a core is to find the uniqueness of Chinese fashion culture. This uniqueness is like an entry point from which to re-present it in a modern language, both as a heritage and as a complete organic new creation.
While adapting to the modernity of fashion, the KB HONG collection design uses oriental culture to silently integrate into contemporary silhouettes, wearing styles and application scenarios through the expression of details. Exploration is inseparable from the observation and thinking of modern people's lifestyles, especially the influence of local living habits in the East and West on clothing, which will eventually be reflected in the details and charm of clothing. Beyond what is seen, philosophy is transformed into the spirit carried by clothing. Digging deep into the masculinity conveyed by oriental culture, the smooth silhouette and powerful structure present the oriental philosophy of being a person. Rather than simply copying and appropriating, telling oriental stories based on an understanding of fashion needs is sustainable and convincing.
KIMBA Menswear organically integrates the design creativity of global paradigm and Chinese culture, integrates the international design team, integrates the international modern design system with oriental aestheticism, and uses international popular elements and design techniques to carry out the secondary transformation suitable for business casual clothing, stimulate the vitality and vitality of the jacket, and create a unique "Chinese meaning" style of the Kimba jacket.
In 2020, on the occasion of the 40th anniversary of KIMBA's menswear, it debuted on the official schedule of Milan Fashion Week, and it was also the world premiere of the high-end series KB HONG; In 2021, send out a confident "Sheng Yin" to start a new journey of "100-year powerhouse" in the next 60 years; In 2022, it will land on the official schedule of Milan Fashion Week for the third time, sending it to the East and looking forward to the world. Immersing yourself in the world's top fashion weeks is actually helping brands to tell the story, heritage and power of Chinese fashion in a more global language and style.
At the same time, the constant renewal of the self is also important. In 2022, the richness of KIMBA's menswear design will be upgraded, with "four new" products such as new colors, new silhouettes, new materials, and new styles, to meet the new era dress needs of Chinese men in diverse scenarios such as business and leisure, youthfulness, fashion sense, artistic culture, and spiritual connotation. In the midst of changes that keep pace with the times, tradition is immersed in the life context of the younger generation, thus continuing the new style of oriental culture.
As one of the first Chinese brands to go abroad and appear on the world stage in 2023, from the past to the future, KIMBA menswear has always been based on showing the power of Chinese brands and culture.
In 2021, as the first Chinese menswear brand to walk the catwalk on the Great Wall, Kimba menswear confidently voiced [China Jacket Made by Kimba], and released the [High-end New Domestic Products] strategy - "high-end", which is not necessarily an excessively high price, but provides consumers with a consumer experience that exceeds expectations and helps consumers become a better version of themselves; "Domestic products" are products that can represent Chinese cultural symbols and tell Chinese stories in the future, among which Chinese jackets may be the most representative.
At the beginning of the new year of 2023, KIMBA menswear resolutely returned to Milan offline catwalk again, "In the face of the full liberalization of China, on the occasion of the upcoming Chinese Lunar New Year, we can already feel the vitality and renewal of Vientiane, and the future can be expected." In my opinion, this is the spirit of the Chinese nation's unremitting self-improvement, Chinese the 'dragon horse spirit'. Hong Boming, the head of the "Three Generations of Jin", CEO and Creative Director of KIMBA Menswear, with the confidence and courage forged by the three generations of KIMA Menswear, will once again raise the cultural confidence engraved in the Chinese on the world stage.