On April 13, 2024, Shanghai Oriental Luzhou ushered in a grand event in the fashion industry - "Seven Wolves Aircraft Carrier Show and 2024-2025 Spring and Summer New Product Launch Conference". As a leading brand of Chinese fashion men's wear, the strength of Seven Wolves was once again demonstrated, and it is worth noting that this conference is not only a fashion feast, but also an important milestone in the strategic upgrading of Seven Wolves' "jacket expert", which has attracted widespread attention from the outside world.
Clarify the brand strategy and deepen the market segment
It is reported that the star-studded scene of the press conference, Seven Wolves brand ambassador Wei Zheming, the new generation of actors Na Ran, Wang Ziqi and fashion celebrity Gogoboi Yubo appeared, adding more highlights to this fashion feast and bringing the audience a visual feast about fashion, innovation and culture.
In the recently released 2023 annual results report, Seven Wolves handed over a brilliant report card. According to the financial report, during the reporting period, Seven Wolves achieved revenue of 3.445 billion yuan, a year-on-year increase of 6.7%, a net profit attributable to the parent company of 270 million yuan, a year-on-year increase of 79.3%, and a net cash flow of 385 million yuan, a year-on-year increase of 59.3%.
Since the brand strategy of "Jacket Expert" was clarified in 2023, Seven Wolves has focused on the men's wear market and the jacket subcategory as the core, and has strived to create a new pattern of brand renewal and development through innovation in new products, new channels, new formats, new marketing and other aspects. The Seven Wolves Business Travel Technology Jacket and the Aircraft Carrier Commemorative Model unveiled at the show are an important practice of Seven Wolves practicing the empowerment of culture and technological innovation. The new products are unique in design, and have also achieved breakthroughs in scientific and technological content and cultural connotation, bringing consumers a new wearing experience.
Strengthen the position of jacket experts and lead fashion innovation
Zhou Shaoxiong, Chairman of Seven Wolves, said in his speech at the press conference: "China's fashion industry has shown a new paradigm of increasing diversity, efficiency and technology-driven. Fashion is no longer confined to a form of clothing, but a fusion of technology, innovation and individuality. Through this collaboration, we hope to take the integration of fashion and technology to a new level and explore more possibilities for the development of clothing. At the same time, we will further consolidate our position as an expert in Seven Wolves jackets and lead the innovation of Chinese fashion menswear. ”
It is also reported that on the night of the press conference, Seven Wolves and Shanghai China Shipbuilding Culture Media Co., Ltd. (Kanjian Cultural and Creative) jointly launched the aircraft carrier commemorative model, which is inspired by navigation technology, and meets the needs of business travel and leisure in terms of function and technology, while taking into account the outdoor fashion trend attributes, super permeable, super waterproof, more wear-resistant, detachable and other functional features make it a high-quality, high-performance wearing choice.
The successful holding of the "Seven Wolves Aircraft Carrier Show and 2024-2025 Spring and Summer New Product Launch Conference" is a testimony to Seven Wolves' exploration and pursuit of the integration of fashion and technology, injecting new vitality and connotation into the brand. In the future, Seven Wolves will continue to take jackets as the core, continue to innovate and upgrade, and bring consumers more high-quality, high-cultural fashion products.