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Behind the "Korean Trend 584" Kia EV6 winning the Korean Car of the Year is the rise of Korean pure electric vehicles

Kia EV6 wins "Korea Car of the Year 2022". This is the first time in South Korea's history that pure electric vehicles have surpassed internal combustion engine vehicles such as gasoline and diesel vehicles and been named "Automobile of the Year".

The significance of "Car of the Year 2022" is that it is selected every year by the Korean Automobile Journalists Association (AWAK), which is composed of 27 of Korea's best automotive journalists.

The EV6 won not only the "Car of the Year", but also the "Triple Crown" of "Electric Crossover of the Year" and "Design of the Year", and the three awards were combined.

Behind the "Korean Trend 584" Kia EV6 winning the Korean Car of the Year is the rise of Korean pure electric vehicles

Note: Kia EV6

Since Carl Benz introduced the patented car in 1886, the internal combustion engine has led the history of the car for about 135 years. However, after the arrival of the new energy era, pure electric vehicles have entered the historical stage.

The EV6, an environmentally friendly, pollution-free pure electric vehicle, was selected as the "2022 Car of the Year", indicating that electric vehicles will be active not only in South Korea, but also in the global automotive market. This means that the era of electric vehicles has begun.

Behind the "Korean Trend 584" Kia EV6 winning the Korean Car of the Year is the rise of Korean pure electric vehicles

Caption: Modern Casper

In the past, South Korea's diesel car sales were able to account for 50% or more, because the pollutant emissions of clean diesel engines can be better controlled. And diesel is cheap and the cost of maintenance is low. But as environmental standards become more stringent, diesel power is gradually being abandoned by Korean consumers.

According to the analysis, South Korean auto consumers' illusions about diesel passenger cars such as diesel cars and diesel SUVs have also been greatly reduced. In the domestic imported car market last year, the market share of diesel vehicles was about 10%. Even in the used car market, it is difficult to find consumers who want to buy diesel cars.

Behind the "Korean Trend 584" Kia EV6 winning the Korean Car of the Year is the rise of Korean pure electric vehicles

Photo note: Modern Staria

Diesel cars have withdrawn from the Chinese, U.S. and Japanese markets, and have never even been a mainstream source of passenger car power in China. The popularity of diesel vehicles has even weakened in the European market, the home of diesel vehicles. More and more consumers want to buy electric vehicles.

In this year's "2022 Korea Car of the Year", the performance of Korean cars also stood out. Korean cars surpass imported cars in terms of environmental protection, innovation, design, performance, and luxury.

"Car of the Year 2022" is a fierce competition, in the past year, South Korea released 80 locally produced and imported new cars, a total of 31 models into the final, South Korean production of cars won 4 Hyundai, 4 Kia and other 12 awards, in addition, 3 Genises, 1 SsangYong and 1 Mercedes-Benz also won the award. Mercedes-Benz is the only non-Korean brand.

Behind the "Korean Trend 584" Kia EV6 winning the Korean Car of the Year is the rise of Korean pure electric vehicles

The New Rexton Sports Khan

In the "Design of the Year" category, the Kia EV6 beat the Audi RS e-Tron GT.

In "MPV of the Year", Hyundai Staria beat Toyota Xena.

In "Pickup of the Year," SsangYong Motors The New Rexton Sports Khan beat Ford's classic pickup, the Ranger Wildtrack.

In "City Car of the Year," Hyundai Casper beat Volkswagen's new diesel model, the T-Roc.

Behind the "Korean Trend 584" Kia EV6 winning the Korean Car of the Year is the rise of Korean pure electric vehicles

Photo note: Mercedes-Benz EQS (Korea Automobile Journalists Association live test, track)

△ In the "Luxury of the Year" category, Geniseys' flagship sedan, the G90, beat the Mercedes-Benz S-Class and was recognized as the best model in the "luxury" segment. Although the G90 is relatively backward compared to the S-class in terms of brand preference and recognition, professional reporters commented that it has a quiet and comfortable riding experience, comparable to the performance of a sports car, and emotional care for passengers.

The "Korea Car of the Year", published annually by the Korean Automobile Journalists Association, is recognized by the industry and automotive consumers for its authority in terms of objectivity and reliability. The focus of the "2022 Car of the Year" selection is that the era of electric vehicles has arrived.

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