The Little Tigers reunited at the Spring Festival Gala, and in the blink of an eye it was twelve years ago. That year of the tiger, Faye Wong singing "Legend" will not break the sound, "Zhao Benshan Spring Festival Gala backstage fan small Shenyang two mouths" or public opinion hot spots, Tesla is still an extremely niche presence in China, the field of smart cars is almost not concerned about the "no man's land".
Before they met in the field of smart cars, they had been fine with each other.
Make catfish
"Building a car is the last important entrepreneurial project in my life, and I am willing to put all my achievements and reputation on it and fight for Xiaomi Cars." - Lei Jun
Compared with the booming arm when building the car, Lei Jun established Xiaomi in a particularly low-key manner. For more than a year before the official start of construction, Lei Jun spent most of his time looking for people. The first is Lin Bin, vice president of Google China Research Institute, and the two hit it off. The "perfect encounter" with Lin Bin seems to have used up Lei Jun's luck, and the recruitment of most people in the back is not very easy, and even the situation of continuous recruitment of more than ten people has hit the wall.
In 2010, Xiaomi founding team
Finally, Lei Jun, Lin Bin, Li Wanqiang, Chief Engineer huang Jiangji of Microsoft Engineering, Hong Feng, senior product manager of Google, Liu De, senior student of American Art Center School of Design, and Zhou Guangping, senior engineer of Motorola, all gathered in Room 807, Silver Valley Building, Baofu Temple, Zhongguancun on April 6, 2010. On that day, together with the founding team, each of them drank a bowl of millet porridge that Li Wanqiang's father got up in the early morning to boil, and began the first day of work in Beijing Xiaomi Technology Co., Ltd.
It is such a low-key enterprise that has become the "catfish" of the domestic mobile phone market, completely rewriting the pattern of China's mobile phone industry.
Different from "China Cool Union" (ZTE, Huawei, Coolpad, Lenovo), Xiaomi-made mobile phones are software first. In accordance with the idea of "software + hardware + Internet", the founding team took the lead in launching the research and development of MIUI operating system based on the Android open source system. From the early four main functions of phone, sms, address book and desktop, to the initial formation of MIUI 1.0, Xiaomi's software was born earlier than mobile phones and became famous earlier. Under the nurture of the "MIUI Forum" of the mecca of rice noodles, 100 "gods" who volunteered to participate in the test of MIUI 1.0 became the cornerstone of Xiaomi fans' crazy growth.
2010 Xiaomi official website page
Later stories are well known. The cumulative sales of Xiaomi 1 of 1999 yuan exceeded 7 million units, the user development model has become the industry practice, and the fan culture has been imitated by countless enterprises. With the continuous iteration of Xiaomi mobile phones, domestic copycat mobile phones have begun to disappear, and international giants have gradually lost control of the Chinese mobile phone market. Twelve years have passed, Xiaomi has gradually reached the peak in the "betting" of Lei Jun and Dong Mingzhu, and the mission of "catfish" has been basically completed.
Up Zhu Lou
The company encountered unprecedented great difficulties, and all Evergrande employees were subjected to severe challenges that had never been experienced before. ——Xu Jiayin
Xu Jiayin in 2010 could not say such a thing in any way. In that year, the domestic housing market regulation and control policies were frequent, and the central bank raised the reserve requirement ratio for 6 consecutive times, raised interest rates twice, and accelerated the construction of affordable housing nationwide, known as the "year of regulation". It was also in that year that Xu Jiayin perfectly interpreted the phrase in "Peach Blossom Fan" that "watch him rise up the Zhu Lou, watch him feast on guests.".
Fan Bingbing and others stood for Evergrande
In the face of severe regulation and control situation, Evergrande Real Estate still achieved a major breakthrough in sales of 50 billion yuan and became one of the top five real estate developers in the country. This achievement is mainly due to evergrande real estate's layout of third- and fourth-tier cities. In the mid-to-late 1990s, Xu Jiayin relied on the strategy of "small plots and small apartments" and played a "demand difference" with mainstream real estate developers, realizing the rapid rise of Evergrande Real Estate. In 2010, Evergrande Real Estate, which had just completed its Hong Kong stock listing, once again copied its early successful experience and vigorously attacked the domestic third- and fourth-tier markets. Especially in the third-tier cities, 90% of the top 20 domestic real estate enterprises in the city have not been involved, Evergrande Real Estate has become the absolute king of the third- and fourth-tier markets, and Fan Bingbing's endorsement has made Evergrande The first choice for consumers in third- and fourth-tier cities.
Based on the economic environment of "four trillion yuan", Xu Jiayin has crossed the real estate industry with an "international vision". Starting from 2010, Evergrande Real Estate has made great strides forward in promoting project expansion, engineering construction, real estate sales, internal and external financing, corporate management, brand promotion, etc.
In 2010, Lang Ping talked with Xu Jiayin at the 2010 Evergrande Championship Celebration Banquet
At the same time, success in volleyball has allowed Xu Jiayin to set his sights on football. In 2010, Xu Jiayin spent 100 million yuan to buy out all the shares of Guangzhou Baiyunshan Football Team from Guangzhou Pharmaceutical Group, and officially renamed the team "Guangzhou Evergrande Football Club". Subsequently, the management method of "winning a game with a reward of 5 million yuan" made Xu Jiayin's "trench gas" well known, and Evergrande Football also won the seven chinese Super League championships and won two AFC Champions League championships in the following 12 years, with brilliant results.
In the audience of this Super League giants, too many people have been Xu Jiayin's guests. They have also pointed out the country and the country to talk and laugh, and they have also been rich and invincible to the country.
Gamble the times
"Fighting alone is not enough, it is physical work, gambling is mental work." —— Zeng Yuqun
Success is all experience. If it were not for the "strong gambling" in Zeng Yuqun's office, it would have become the latest corporate "business policy" in 2021, just like P&G's "wolf culture" and the Internet company's "996". So, how should we understand the "gamble" of this Fujian businessman? The answer may lie in the last Year of the Tiger.
Chen Tanghua (middle)
In 2010, Zeng Yuqun had not yet obtained Hong Kong permanent resident status, let alone become the "richest man in Hong Kong". During this year, Zeng Yuqun even suffered a major change in his career - Chen Tanghua, one of the founders of ATL and Zeng Yuqun's "Bole", died of illness. With a eulogy entitled "Losing Direction", Zeng Yuqun went to California to mourn. That year, the route of the domestic power battery was still unclear, and the departure of the "guide" made Zeng Yuqun somewhat overwhelmed.
Before 2010, ATL under the leadership of Chen Tanghua has begun to tilt towards power batteries. In 2008, ATL reached a cooperation with Ningde City, and in March of the same year, Ningde New Energy Technology Co., Ltd. was established in Ningde, Fujian Province, and the company was officially put into operation in June 2009.
Many people are curious, why did ATL switch to power battery in Zeng Yuqun's hometown of Ningde, Fujian, rather than the base camp dongguan in Guangdong, nor Chen Tanghua's ancestral hometown of Jiangxi Nankang? Nostalgia may be a factor of consideration. In 2004, Zhong Jiayao, who was then the chairman of the CPPCC Committee in Ningde City, led a team to visit ATL, Zhong Jiayao was the leader of CPPCC member Wu Peikun, and Wu Peikun was the father of Wu Yingming, the backbone of ATL. In addition, zhong Jiayao was in charge of Zeng Yuqun's hometown of Feiluan Town in 1986, during which time Zeng Yuqun's father Zeng Qingchang served as an accountant in Lankou Village, Feiluan Town, and the two became acquainted. AtTL, the backbone members Huang Shilin, Zuo Yunwen, Chen Yuantai and Lin Qingsen, all of whom are from Ningde.
At the end of 2004, Zhong Jiayao led a team to visit ATL
Because of this, even if Zeng Yuqun euphemistically said when receiving Zhong Jiayao and his party that "the conditions in Ningde are not yet ripe", he has maintained interaction with Ningde and frequently investigated since then. Until 2007, Shaowu City, Fujian Province, proved a large number of fluorite mines, a total of more than 3.2 million tons, according to Fujian Province, fluorite is the core raw material for lithium battery production. Chen Tanghua also said in public that he hoped to "further strengthen cooperation with Fujian."
Unfortunately, because of the foreign investment background of Chinese-American Chen Tanghua, when the new energy pilot project was promoted in China in 2009, Ningde New Energy Technology Co., Ltd. almost did not get any valuable opportunities. In 2010, Zeng Yuqun, under the guidance of a high number of people, began to accelerate the divestiture of the power battery business from ATL, and prepared to establish a Chinese-funded CATL, and the "trillion market value" was conceived.
12 years later, when the Year of the Tiger arrived, Lei Jun, Xu Jiayin and Zeng Yuqun had "met" in the field of smart cars.
At this time, Xiaomi's mobile phone shipments have begun to decline, especially the launch of Apple's 13 series and the independence of glory, so that Xiaomi's domestic market share in 2021 has slipped to fifth. More importantly, Apple's mobile phone probe sealed the possibility of Xiaomi's brand upward in one fell swoop. At the close of Hong Kong stocks on January 27, 2022, Xiaomi Group reported HK$16.48, down 5.5%, breaking twice, "Xiaomi needs new growth points".
Hengda Haihua Island
At this time, Evergrande has long been "restricted to Evergrande to demolish all 39 illegal buildings within ten days", and many people have begun to chant "see his building collapse". What is even more intriguing is that the team that makes Guangzhou people proud will also return to the beginning - there are news that Guangzhou Pharmaceutical Group may re-"take over" from Evergrande and become the controlling shareholder of this football club. However, the failed "diversified" operation and uncertain prospects of Hengchi Automobile, it is difficult for Xu Jiayin to dust off the dust of the era on his shoulders, giving him the opportunity to relive the Year of the Tiger.
At this time, Zeng Yuqun has completed the era of gambling from consumer electronics to smart cars, and the "King of Ning" is just like the day in the sky. For Zeng Yuqun, the general trend of the times is still in me. However, from the pilot of new energy vehicles and the release of subsidy policies, to the suppression of "fraudulent compensation" to squeeze bubbles, to the "white list" to support the core supply chain, to the subsidy decline, to accelerate marketization, the intelligent automobile industry policy from regulation to service, scientific research giants will eventually grow old, and industrial politicians will lead the way. At that time, how long can Zeng Yuqun, who is "strong in gambling", lead by half a step and win the day and half a son?