The high-profile announcement represents that Shenlong has a certain market operation confidence.
Announced in advance of the single month sales, obviously Shenlong is very satisfied with this result, after the debut of Versailles, Shenlong has obtained a sufficient number of hot spots and topics, more than 13,000 new car sales announced in January, presumably there are many orders from Versailles.
Sales are announced in advance, we must be clear that Shenlong is not a sales list, in fact, anyone knows that the results of breaking through 10,000 in a single month are actually not outstanding, but this data is very much for Shenlong.
Compared to the same period last year, this year's report card is excellent, which means that the upgrade efforts made to the brand in the past year have been responded to.
Secondly, the results of the new Versailles car have been affirmed, which is of great significance to The Dragon, representing the right direction of the company's structural innovation, and also indicating that the French are willing to put the Chinese market in an important position, design, production, manufacturing, operation and marketing, can listen to Chinese.
Looking at the essence through the phenomenon, the key to the previous depression of the French car is that the French people are a bit inedible, and the appearance of Versailles means that the company will have a better state and a more correct attitude.
Since this was the case, the divine dragon's internal driving force must be better.
The recognition of the French car is still there, the competitiveness of the company is not weak, and the brand height of Citroen is still good, which is an important asset for the enterprise.
Because the brand still has a large number of fans and market identities, even if the past Shenlong has not had good sales, this does not mean that the company's momentum is lost, but it only means that the company has not provided a good product choice for the market in a certain period of time, so the market heat has declined.
Versailles debuted and exploded the hi-dots of many people.
For more people, the design of Versailles is successful, and the price, power, configuration, and safety are very good, and it is indeed a new breakthrough to buy this car with the budget of the Civic.
Versailles alone can contribute more than 30% of sales, and it is clear that this car is a success.
If DPCA can sum up the experience through the success of this car, the success of Versailles in the future may not be able to replicate, for the compact car, mid-class car, compact SUV and medium-sized SUV market four core sectors, to create Chinese prefer the car products, and focus on marketing.
Then it can be predicted that the sales of Shenlong in 2020 can be doubled.
In 2021, The Dragon completed the 100,000 sales mark, compared with 50,000 units in 2020 has doubled, and in the operation of 2020, Peugeot will also launch a new model, while versailles production capacity will also be gradually released, according to the basic sales of 13,000 in January, the annual sales volume in 2022 will most likely enter the order of 180,000 or even higher.
This means that sales in 2022 are likely to double, and compared with only 50,000 sales in 2020, the company has also gone through the most difficult period, using strong technical reserves and new design concepts and marketing methods to make DPCA more internal driving force and market expansion capabilities, which is not a very difficult thing for a company that has been operating in the Chinese market for decades.