"That year's painting met the Winter Olympics", "Guan Yu played happy ice hockey", "ice and space paste New Year painting", "416 girl group entered the New Year painting meta universe", "the window of 8 major cities lit up the New Year painting", in recent days, have you ever brushed these topics related to "New Year painting" on the Internet.
"Thousands of households pupil day, always replace the new peach with the old charm." The New Year paintings, all-encompassing, depict the Chinese's outlook for a better life with simple lines and thick colors.
The New Year of the Tiger is approaching, and the brand IP program of the Agricultural and Rural Program Center of the Central Radio and Television Corporation, "NianHua Painting Year, Yinhu Sending Blessings", will also meet with the audience during the Spring Festival.
January 30, February 1 to 6 in
CCTV-17 airs in prime time in the evening
The explosion of science and technology has made the traditional New Year painting "tide"
The main creative team of this season's program makes extensive use of 5G, AI technology and VR technology to create a visual spectacle of "people in the painting", so that the New Year painting can be felt and touched, and invites the guests of the program that young people like to shape the trend culture of the New Year painting through on-site experience.
For example, in the second episode of "Hundred Tigers Celebrating the New Year", Wang Bingbing, a reporter from the general station, met the "cute tiger" in the VR world and came to the space station to send a New Year painting to astronauts, expanding the expression of the New Year painting. In the third episode of "Fantastic Night at the Art Museum", Ma Fanshu, the host of the main station, also combined the New Year painting with modern technologies such as AI technology and VR technology, as well as other artistic creation methods such as installation art and sand painting, and adopted a new art form to give the New Year painting more expressive content, and staged a "Wonderful Night in the Art Museum".
Innovative cross-border expressions make traditional New Year paintings "fire"
This season's show experiments with a variety of cross-border expressions. For example, the first episode of "Painting farewell to the year of the "cow"" "invited" the famous big figures in the New Year painting world - Wei Chi Jingde and The Stove Wang Ye to broadcast the news, and the two freestyle rap appeared.
In the third episode of "Her in the New Year Painting", young actors who like Peking Opera reproduce the classic "painting in the play" to produce the New Year painting, the sugar painter uses sugar painting to reproduce the feminine female makeup in the New Year painting, and the post-95 girls who like traditional culture reproduce the women's costumes in the New Year paintings.
In addition to interesting and novel, there are also warm and heartfelt stories such as "Ten Busy Farmers", "Celebrating a Bumper Harvest", Academician Yuan Longping, "Noisy School" New Year Painting and President Zhang Guimei. I hope that with witty and humorous language and emotional expression, the charm of traditional New Year paintings and the Chinese New Year's Festival culture can attract more young people.
Enough noodles! 10 large screens in 8 major cities make traditional New Year paintings "alive"
During the dissemination of the documentary, "Nianhua Painting Year" will stage a New Year painting Spring Festival light show in 10 landmark buildings in 8 cities of Shanghai, Chongqing, Chengdu, Hangzhou, Nanjing, Xi'an, Guangzhou and Hengyang. From the Lunar New Year to the Lantern Festival, the traditional New Year paintings are used to light up the Chinese New Year, so that the historical charm of the Millennium Paintings will "live" in our New Year's life.
In addition, program derivatives such as WeChat emojis, masks, Spring Leagues, and Lunar New Year red envelopes have been listed one after another, allowing more New Year painting elements to enter the homes of ordinary people and enter the lives of young audiences through practical use.
New Year paintings go to the world to let traditional culture "go out"
The program invites American short video blogger Xingyue to experience the Chinese New Year in Beijing, follow the perspective of Japanese documentary filmmaker Ryo Takeuchi, visit the most characteristic Chinese New Year painting images, and the "Frozen" that combines traditional Chinese culture with the modern Winter Olympics.
Every festive season, I think of my relatives, so that overseas Chinese and overseas Chinese can feel the warmth of the Spring Festival. The show strengthens its push overseas. In the "China Television" zone cooperated with the International Daily of the United States, the European Times of France, and the Russian "Dragon Newspaper", the "China Television" section recommends the wonderful content of "New Year Painting and Painting Year" to overseas in a rich and flexible form such as special articles and short videos.
Please pay attention to the special edition of the Year of the Tiger launched by the Spring Festival special program "New Year Painting and Painting Year" launched by the Agricultural and Rural Program Center of the Central Radio and Television Corporation, and invite you to gather together in the Chinese New Year.