After several years of development, the pattern of new domestic car-making forces has begun to take shape. The much-talked about "Wei Xiaoli" ranks in the first echelon, if selected according to the market performance, the catcher Nezha Car can actually be regarded as touching the threshold of the first echelon, but it is a little bit of fire, and it still needs time to consolidate and precipitate. In contrast, the entry criteria of the second echelon are somewhat vague, and the only recognized is zero running and Weima, as for other car brands, such as Aichi, Cochuang, Yundu, electric house, Skyrim, etc., although they have always insisted on creeping forward, but obviously in the eyes of consumers, these new car-making forces are mostly hovering on the edge of the market.
Although we will take this difference in brand class as an important reference standard when buying a car, it is easy to evolve the "Matthew effect" of the stronger the stronger and the weaker the weaker. Obviously, this phenomenon is good for the car-making forces that are late with the first batch of crabs, but for those latecomers who enter the "slow half-beat", there is no halo blessing, only under the shadow, this feeling is like being added to the invisible shackles, and the road to upward breakthrough will be particularly difficult. Even if there are occasional good products, they are mostly ignored and abandoned due to the shackles of various factors.
In my opinion, Skyrim's second product, the ME5, can be regarded as a "good product" that has been delayed in some cases.
Although many people feel that this car brand is relatively unfamiliar, in fact, it is also considered to be the "old man" of the car circle. Tianji Automobile was founded in 2015, formerly known as Electric Cafe Automobile (one of LeTV's car brands), and Wei Xiaoli was born in the era of barbaric growth of new energy, but unfortunately due to "early catch a late set", it failed to seize the opportunity in the product rhythm, until 2020, the first mass production car - Tianji ME7 was launched, at that time due to its lack of brand appeal, intelligent performance and the same level of competitors are too strong, the car did not launch the "open door cannon" of the Tianji brand. Last year's cumulative sales of only 1242 vehicles, lackluster. After this first battle, Skyrim Motor realigned its market strategy, focusing on the "oil to electricity" rampage of the compact SUV market, and tried to replicate the success of the ideal ONE in the market in a range-extended manner.
Skyline ME5 is launched under this expectation, the starting price of 149,900 yuan, porsche designer design design, A+ level of space performance, no stingy intelligent configuration, the total endurance up to 1012km endurance performance, and its 1.5L four-cylinder range extender and the ideal ONE are from Dongan Power...
If you simply follow the panel attributes of this set of combination punches, Skyrim ME5 has the potential to sell well, but unfortunately this potential is not currently shown from the market performance. Skyline ME5 went on sale in July last year and started delivery in November, although officials have repeatedly said that Skyrim ME5 has increased by an average of 486% month-on-month for three consecutive months, and that it has sold more than 1,000 units in a single month in December. But in fact, the cumulative number of Skyline ME5 last year was only 535, which obviously has a certain deviation.
Therefore, it is not unreasonable for some car owners to summarize the Skyrim ME5 into the category of vehicles that are not popular. The product performance of Skyrim ME5 is indeed remarkable, but no matter how good it is, it is afraid of the deep alley, Wei Xiaoli has someone behind it, and there is no suitable support candidate to find a technology big platform, such as Xilis SF5 after leaning on Huawei, it quickly glowed the second spring, although it was only a flash in the pan. And Skyrim Cars? In the marketing did not make enough efforts, in the search for someone to help also almost overturned, found a sales and service of Jingdong, try to ask Jingdong's empowerment and sky ME5 what benefits? After tossing and turning, it was still the same old look in the end.
Brand image and people can not be established, but also and its lack of perfect sales channels have a direct relationship, it is difficult to believe that the establishment of nearly 7 years of car companies in the channel is still in the initial stage of the channel. It is reported that there are currently more than 90 Tianji automobile sales stores, more than 100 service stores, mainly concentrated in Jiangsu, Zhejiang and Shanghai, so that many intended customers can only understand and buy through the network, but the embarrassing thing is that Tianji currently does not have enough brand strength to support this whole online service process, and the visible and tangible competitor models of the same level are everywhere, and people can only choose the Skyline ME5 that can only "cloud view".
The last point is also the problem that all the marginalized new car-making forces generally need to think about, in the case of the three major quality without too much word-of-mouth and data support, how to prove that consumers have enough hematopoietic ability and will not run halfway?