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At the beginning of this year, Toyota Motor officially announced that the new generation of Land Patrol due to production capacity problems, now the booking needs to wait for 4 years to pick up the car, coincidentally, Mercedes-Benz also announced that the new G-class also completely stopped receiving orders, and the delivery date of the users who have booked the car has been extended to the fourth quarter of 2024, about three years ago.
In the field of global off-road vehicles, Toyota Land Cruiser and Mercedes-Benz G-Class are proper star import cars, and the suspension of these two cars is basically caused by the instability of the supply chain caused by the repeated epidemics abroad, especially such new models that have just been iterated, which have been fully upgraded compared with the previous generation of old cars in terms of intelligent interaction and digitalization, further deepening the dependence on chip supply.
Whether it is Toyota or Mercedes-Benz, in the past two years, many overseas factories have frequently stopped work, in this context, in fact, not only the Land Cruiser and G-class, the brand's high-end imported cars have encountered a certain degree of production capacity problems, and it is expected that there will be long-term negative impacts.
In 2021, the price increase of Lexus imported by the vehicle is more obvious in the domestic market, ES once raised the car to increase by 30,000, and the high-end car series of the Mercedes-Benz pure electric family in the future, such as EQS, EQE and other highly intelligent new cars, are expected to face a similar embarrassing situation.
In the Chinese market, the normalized epidemic prevention and control strategy, so that the new crown epidemic has not affected the normal production work in China, under this and other circumstances, this is undoubtedly a good opportunity for the high-end breakthrough of domestic cars, and the luxury car field is about to usher in major development opportunities.
In 2021, the new energy vehicle family of "Wei Xiaoli" has gained a foothold at a price of 300,000-500,000, and hard goods such as Lantu Dreamer have also appeared in the high-end MPV market, and bydir, Great Wall WEY and FAW Hongqi will also focus on this market segment in the future.
And in the off-road vehicle market, on the basis of the tank 300, the higher positioning of the tank 500 will also be officially met with the majority of consumers in March this year, the whole series of 3.0T V6 engine, longitudinal 9AT transmission, 48V light hybrid plus BorgWarner's four-wheel drive system, before the official guidance price of 335-39.5 million yuan, in the import of off-road comprehensive shortage of market environment, this is undoubtedly a good opportunity for the tank 500.
In addition, BYD Automobile also plans to launch a high-end brand in 2022, the first model is a hard-core off-road vehicle with a non-load-bearing body design and a hybrid system, and its market performance is also worth looking forward to.
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