Liqun Jinding joined hands with Qingdao Evening News and controlled the media to deliver a nationally styled New Year's gift
Jointly initiated by Qingdao Evening News and Qingdao Control Media, the series of activities of "Welcoming the Tiger New Year and Sending Blessings and Colors" ushered in the third session. On the 28th, the newly opened Liqun West Coast Jinding Square was fragrant and joyful, and six well-known calligraphers were invited to the scene to write blessings and Spring Festival for the citizens, and send good wishes for the New Year.
Give the Spring Festival, which is full of strong New Year's flavor, to the public.
Calligraphers sprinkle ink and send blessings to the golden qun
The auspicious word of blessing, which means a beautiful couplet, is full of people's yearning for the Year of the Tiger... At 9:00 a.m. on the morning of the 28th, in the hall on the first floor of Jinding Square on the west coast of Liqun, a desk with red paper and pen and ink was set up, and the citizens who came here to purchase New Year goods also gathered around early to watch the calligraphers walking around the dragon and snake.
Zhao Yuanjun, a member of the Chinese Calligraphers Association and a member of the presidium of the Qingdao Calligraphers Association, led five calligraphers to dip themselves in thick ink and write hard. Without much effort, the hall was reflected in the red and fragrant fragrance of the Fu characters in a place, creating a strong festive atmosphere. While marveling at the calligraphers' artistic achievements, customers record unforgettable moments with their cameras, and from time to time, people stand in the middle of the blessing characters on the ground and take photos.
"If you are not a 'dedication blessing', you will be full of 'blessings'." Ms. Sun, who came to Jinding to buy New Year goods, carried a full of New Year goods and was very excited to see the various "Fu" characters written by the calligrapher himself. In the center stage area of the event, she picked out a pair of couplets and lucky characters and prepared to take them home.
Like the previous two "SendIng Blessings and Adding Color" activities, at the event site, Qingdao Evening News and Qingdao Control Media presented each customer with a "scratch card" for the Year of the Tiger provided by the Qingdao Welfare Lottery Distribution Center, so that the public could experience the luck and joy of winning the lottery.
The New Year sends blessings and many blessings
Write blessings to welcome the New Year
The joy of writing blessings
The little sister appreciates the New Year blessing character
Write a blessing word with a splash of ink
Lead the inspection work
Tiger tigers are mighty and red-hot. Blessed to be here!
New Year gifts are more heartfelt to send the traditional Chinese New Year
"Every New Year's Day, everyone prefers handwritten couplets and fu characters. At the scene, calligrapher Zhao Yuanjun was busy writing the word "Fu" for consumers. He said that the calligraphers went to the mall to send spring lucky characters, which not only carried forward the traditional Chinese culture, enhanced cultural self-confidence, but also let the citizens feel the festive and peaceful atmosphere and the strong Chinese flavor of the Spring Festival.
"Please write me a vice 'Spring Linhua Hall Tim Rui Qi, Blessing to the Gate Garden, Auspicious Clouds', auspicious and festive!" A consumer lined up to Li Mingqiang, a member of the Chinese Calligraphers Association, selected a pair of Spring Leagues, and smiled and asked him to write.
Immerse yourself in writing the Spring League seriously
The children's blessing word display is great
In addition, Liu Jianjian, executive director of Zhushan Calligraphy and Painting Institute and member of Shandong Young Calligraphers Association, and Sun Yang, member of Shandong Young Calligraphers Association, also came to the scene to write New Year greetings.
"This year, Liqun's annual goods categories are not only numerous, but also very heartfelt. I want to send a traditional Chinese New Year for the people of the island city. The person in charge of Liqun Jinding Mall said that the mall has thought of a lively and lively year and sent the most sincere wishes to everyone. Writing the Spring Festival and sending blessings in the form of calligraphy is the custom and traditional culture of the Chinese nation for thousands of years, which pins people's yearning for a better life and also enriches the spiritual and cultural life of the citizens.
At the same time, the Qingdao Control Media Live Broadcasting Team conducted a multi-channel live broadcast of the event, and conducted a live broadcast of the whole process through the Pocket Qingdao APP, video number, Weibo and other platforms, and more than 300,000 fans watched online. The photographer signed by the Pocket Qingdao "Love Qingdao" Alliance also took photos for the public at the scene.
The scene was in full swing
Handwritten blessing characters are the best
New Year Blessing Achievements Exhibition
Big surprise! Scratch music in the blessing bag
Guanhai News/Qingdao Evening News reporter Xue Fei