It is reported that the Euler brand under Great Wall Motor has formulated a price increase plan. It is reported that the brand will adjust the price of the product according to the market and cost changes. However, when the Nandu reporter asked the Euler brand for relevant details, he did not get a response.
According to insiders of Euler dealers in Guangzhou, at present, for Euler good cats, manufacturers have launched "insuring" measures. Although the state subsidy has declined, Euler good cats do not increase prices. From January 1 to February 28 this year, users who buy Euler Good Cat and Good Cat GT can save up to 5400 yuan of slope subsidies, the cost is borne by the manufacturer, and users can enjoy the same comprehensive subsidy price as last year. As for whether the price of Euler's products will be raised after March, the person said that it will wait for the manufacturer to officially notify. According to Euler dealers, the market response to the price increase is not large, and it is not obvious for the recent stimulation of consumption.
In 2021, the Euler brand performed well among the sub-brands of Great Wall Motor, with cumulative sales of 135,000 units in the whole year, an increase of 140% year-on-year, ranking among the best among traditional self-owned brand car companies.
This year, the Euler brand will continue to accelerate the pace of new product promotion, planning to bring four models such as ballet cat, lightning cat, punk cat and cherry cat to the market.
Nandu reporter Liang Luozhe