At present, with the rejuvenation of consumer groups, "Generation Z" has gradually become the main force of consumption, and the virtual image based on the concept of meta-universe is rapidly breaking through the barriers of the circle and gradually entering the public's vision. So what exactly is the metaverse? How will the metaverse change life? When many people are still in a trance, a domestic original animation image stage competition program "2060" exclusively titled by Changan Automobile seems to inadvertently give people a glimpse of the prototype and prospects of the meta-universe.
"The Golden Rooster reported that the official was not easy to come by, the future road was opened up together, and the wandering chicken heart was no longer bumpy..."On January 28, Changan Automobile officially released a magical RAP video, which had shined in "2060" V-life - TV Chicken, riding on the Changan Automobile virtual aircraft. On the occasion of the Year of the Tiger, changan automobile was officially signed to become a "golden rooster newspaper official", professionally broadcasting the good news of Changan and playing CALL for Chinese brands.
The "social ceiling" strength grabs the mirror
In 2021, as the first year of the meta-universe, in the "2060" program exclusively titled by Changan Automobile, the TV chicken with its own variety of BUFF and loved by everyone is called the "social ceiling" by countless viewers and fans. From igniting the audience with the magic RAP in the first period, to cooperating with Gong Linna in "Chicken Singing Oriental", to one person playing Xu Xian and White Lady to complete the "Streamer Flying Dance" monologue, TV Chicken continues to bring joy and laughter to the audience with positive and humorous characters and versatile performances.
Because of this, TV Chicken not only harvested thousands of fans in the show and successfully broke into the "2060" finals, but also attracted the attention of Changan Automobile. In the fifth program of "2060", the TV chicken handsome turned into the focus of the stage, and a Chang'an custom cape grabbed the mirror MAX. After the performance, the TV chicken quipped that he hugged the thigh of the "golden father", and explained that his cape shape was inspired by the original "borderless grille" of Changan Automobile's new technology wisdom aesthetics, creating a sense of future technology by building a hexagonal matrix, performing in an orderly manner and exploring the boundaryless boundary.
In fact, in addition to the "2060" shine, TV Chicken is also a very popular Douyin blogger, self-proclaimed North Drift hit worker, has been working hard for the "performance career" to run the dragon set, so far has created dozens of characters, produced more than 300 videos, is the source of happiness for fans.
It can be said that the TV chicken is not only a virtual image, but also a portrayal of the lives of countless positive and enterprising little people. Through the stage of "2060", the TV chicken is doing its best to show its talents while also completing its ideals.
Create a new experience in brand marketing
At the "Changan Automobile Science and Technology Ecology Conference" held in 2021, Changan Automobile officially released the "New Automobile, New Ecology" development strategy. According to this strategy, Changan Automobile will fully promote the construction of a new development strategy from six dimensions, including new brand, new platform, new car, new marketing, new service, and new ecology, and comprehensively accelerate the transformation into an intelligent low-carbon travel technology company.
Among them, "new marketing" as one of the important support points for achieving strategic goals, how to better "resonate with the "Z generation" young people has become a new challenge for Changan Automobile. It is in this context that from the exclusive title of Jiangsu Satellite TV "2060", to the recruitment of the first digital employee "Gong" to join, and then to the signing of TV chicken as the "Golden Rooster Newspaper Officer". We see that Changan Automobile is constantly launching new attempts and new explorations in the metaverse through a series of bold actions today, when there are more and more avatar application scenarios. Take the lead in using the latest digital technology to bring users a better new experience.
Today, Changan Automobile is accelerating its transformation into an intelligent and low-carbon travel technology company. While building efficiency and software capabilities into core competencies, we are constantly accelerating the construction of software and intelligent capabilities. The successful signing of the contract with TV Chicken expands the digital space map of Changan Automobile's meta-universe and creates opportunities for Changan Automobile to achieve in-depth communication with young people.
It is precisely because of the need for new markets and the accurate grasp of the Generation Z group. In 2021, Changan Automobile still achieved the results of "annual sales exceeding 2.3 million units, up 14.8% year-on-year" in the face of various challenges such as lack of core and less electricity and intensified competition. The second generation of CS55PLUS, CS75PLUS, Yidong PLUS, and UNI-T and other explosive models, with irreplaceable ultimate driving experience, attracted the attention of more and more young people, and created a sales miracle in the market segment.
With the TV Chicken signing a contract with Changan Automobile, it officially registered as the "Golden Rooster Newspaper Officer". Next, TV Chicken is not only responsible for broadcasting the good news of Changan Automobile, but also brings users a more interesting new experience, so that Changan Automobile can enter the hearts of more users and truly become the smart partner who understands users best.