"CyberChinese" "2060" releases the unique charm of traditional culture

"2060" makes "Oriental Rhyme" and "Chinese Love" enter the hearts of Generation Z

Xuanjing

Bringing the "future" closer to the present, the "cyber Chinese style" set off by the virtual space "2060" is helping the plump and vivid V-life to cross the cultural gap, enter the public life, and realize the glory and dream of Chinese animators.

Jiangsu Satellite TV launched the domestic original animation image stage competition program "2060", taking the virtual image and the creative team as the starting point to create a centralized display platform for China's original animation. In the novel audiovisual environment built by the program, 26 groups of original animation designers joined hands with V-life to enter the virtual space "Star Ring City", presenting interactive performances that combine fiction and reality such as rap and dance, telling the stories and voices of the producers behind the scenes.

Up to now, the #2060# Weibo topic has triggered 1.87 million discussions and more than 1 billion reads, and "Chinese cultural core" and "oriental aesthetic art" have become popular words frequently mentioned by netizens. Looking back at the "early" arrival of "2060", we see the relay rise of domestic original animation images such as Nezha, Green Snake, and Jiang Ziya, and a large number of "two-dimensional" virtual images are becoming more and more popular. Technology empowers culture, tradition lights up the future. The value core of Chinese culture is closely combined with the presentation of cutting-edge technology, and "2060" creates new variety products with heart and affection, realizes the organic unity of cultural value, technical elements and social benefits, makes traditional culture glow in animation works, and makes "oriental rhyme" and "Chinese feeling" enter the hearts of Generation Z.

The surreal sense of the future awakens the vitality of traditional culture

50 Vicon motion capture cameras capture the small movements and micro-expressions of V-life in an all-round and high-precision manner; the seemingly thin film "holographic screen" connects reality and the virtual world across dimensions; digital technologies such as XR (extended reality) and AI (artificial intelligence) realize the real-time interaction between virtual images and on-site guests... "2060" breaks through the physical limitations of the traditional variety stage and creates a visual space full of futurism and technology. In the program setting, the main stage "Star Ring City" is a virtual city projected by hundreds of millions of young people who love anime culture on the earth with their talents and dreams, and tens of thousands of virtual lives live in the city. The V-life setting and stage elements are in harmony with each other and connect with each other, forming an audiovisual effect that refreshes the audience.

"Our Chinese characters, written into paintings, have left a history of 5,000 years, so that the world can understand." With the melody of "Strange Characters" sounding, "Star Pupil" and "Seven Seas" stood at the head of the "Sea of Characters" and danced; "Palace" and "Strings" brought the martial arts jianghu to the stage and incorporated opera elements into the competition song "A Laugh in the Canghai"; the creativity of "Meng Jiang" integrated the legends of Meng Jiang Nu and Meng Po, and opened his mouth to sing a song of the Qin Cavity "The Case of Beauty"; the props in the hands of "Infinite Girl" were taken from the folk story "Divine Pen Ma Liang", combined with futuristic mechanical elements, to create a new image of "Cyber Chinese Style"... On the stage of "2060", most of V-life's creations are inspired by myths and legends, historical allusions and literary works, and their strong learning ability makes them constantly draw nutrients from traditional Chinese culture, and combine their unique personalities to display talent performances with a strong Chinese flavor.

As a vivid carrier of traditional culture, Guofeng V-life is constantly showing super adaptability and plasticity. In the "digital +" era, creators actively explore the way of traditional cultural inheritance and revitalization, and the avatar is constantly updated and upgraded with a high degree of inclusiveness and malleability. From the initial integration of story borrowing and image implantation, to innovative concepts such as "slow aesthetics" and "film-game linkage", V-life awakens the vitality of traditional culture with a surreal sense of futurism, and brings the audience a unique oriental beauty in a very personalized way.

Strong social attributes create new experiences that are heterogeneous

Looking at the world, Japan's virtual "Katsuhime" Hatsune Mirai created by the "two-dimensional + female voice" model has been debuting for 14 years, and Chinese virtual idol Luo Tianyi has more than 10 million fans, which can be called a V-life superstar. According to Ai media data, the core market size of China's virtual image is expected to reach 6.22 billion yuan in 2021, driving the surrounding market size to reach 107.49 billion yuan. However, domestic avatars also have phenomena such as assimilation of appearance and homogenization of functions, and it is urgent to solve the heterogenization problem of aesthetic style and "human design".

The value development of avatar IP cannot stay in the form or carrier transformation, but should dig deep into its spiritual core to create a unique experience and feeling. On the competition stage of "2060", the unique appearance of the "TV chicken" triggered the strongest sound wave, it called itself "AKA Confidant Chicken Boy", is a "young actor" who went to Beijing to chase his acting dreams, and his stomach was full of knowledge. As the only "male" character who appeared in the first episode of the show, the humor and sunny temperament of "TV Chicken" impressed the audience and became the most popular "group pet" in "2060". The phenomenon of "TV chicken" continuing to "circle fans" seems to be accidental, but it is actually inevitable. V-life, which has strong social attributes, is not only "versatile", but also good at connecting the emotional world in interaction and allowing the audience to find resonance. "Meng Jiang", who is good at talk shows, performs talk shows, and his spit attributes are deeply loved by young audiences; the European-full "praise immortals" encourage the strivers and pass on the values of "the harder you work, the luckier you get"; the humorous and grounded "TV chicken" gag jokes soothe the tired soul of "overloaded" information... V-life is getting closer and closer to the life with temperature, and with its vivid and full personality, interesting and stalked interactions, they provide the emotional value that is increasingly scarce in the modern city.

Persistence injects human warmth into the avatar

Technological innovation has opened up a vast future like a sea of stars for the growth and application of V-life, and the makers have injected the temperature of humanity into them. "2060" not only shows the cool and trendy V-life, but also conveys the glory and dreams of Chinese animators.

In a sense, the avatar is also a spiritual projection of the creator. On the show, top anime teams come to the front of the stage from behind the scenes to tell the story between them and V-life. As the first Chinese champion of the Global Game Art Competition Dominance War, Huang Guangjian has been deeply involved in the field of digital illustration for 15 years, trying to build a complete and full of science fiction virtual world; Lu Jieyun, the original artist of animation, has been in the industry for more than 8 years and has always had a positive attitude of "even if you fall, you must pose well"; the new generation of producer Li Shuhang embarked on a lonely "cultivation road" and pushed the creation method of "2D original painting and 3D modeling" to the extreme... Through the stage of "2060", the audience can glimpse the real life behind the avatar, so that new professions such as CG artists, digital illustrators, and animation original artists can show a fascinating brilliance.

In the program, "Chinese cultural core" and "oriental aesthetic art" are also popular words frequently mentioned by producers. With the mission of "Chinese statues", Kaitian Studio is committed to integrating Chinese culture and oriental aesthetics into the statue works; two points and ten animation will invest most of the company's profits in the production of original animation, looking forward to letting Guoman stand in the center of the world stage; Lei Zhengmeng, the producer of "TV Chicken", has devoted himself to the VR animation industry from the chip research and development industry, hoping to "let Chinese animation be seen by the world". Each group of producers has the enthusiasm to promote Chinese culture and create original IP, and uses persistence and adherence to the rise of national comics.

Source: Wen Wei Po