The Year of the Tiger is approaching, and the "New Year's Greetings" column sponsored by the Southern Rural Daily and the Agrochemical Treasure Book has arrived as scheduled, talking to industry representatives, listening to the voices of big coffee, and stimulating the strength to move forward.
The big coffee in this issue of the dialogue is Yang Xiaofan, marketing and sales director of New Victory Industrial Group, telling how New Victory leads the development of the special fertilizer industry.
Yang Xiaofan, Marketing and Sales Director of New Victory Industrial Group
Southern Rural Daily: How will the company operate in 2021? What is the reason for the growth?
Yang Xiaofan: First of all, New Victory Industrial Group is the "Tesla" in special fertilizer, focusing on technology research and development and innovation, and facing the national market of special fertilizer manufacturers.
Secondly, to a certain extent, the launch of the special fertilizer products authorized by Vibex Lock represents the top technology of BASF Europe, and we have also applied synthetic biotechnology to the full water-soluble compound fertilizer product for the first time, achieving very good results. In 2018, since the listing of BASF's Vibesso, the first special fat brand publicly authorized in China, Yala Supreme, has seen its market popularity and reputation rise steadily, and its market sales have increased every year.
Third, the vast majority of experts, well-known manufacturers and dealers in the industry have put forward a point of view - to do special fertilizer, do special compound fertilizer must learn new victories, BASF such foreign companies also choose new victories, new victories of product technology first-class, fertilizer efficiency is outstanding, business team combat capabilities are strong, do new victory product dealers can not only make money, but also learn a set of product market operation methods, especially in 2021, the new victory cooperation dealers are more fame and fortune.
Southern Rural Daily: Please summarize the fertilizer industry in 2021 in one word.
Yang Xiaofan: Order reconstruction!
Southern Rural Daily: What is the most influential thing about the company in 2021? What other big things are you going to do in 2022?
Yang Xiaofan: New Victory Industrial Group Co., Ltd. was established with the approval of the relevant state departments, and Yala Supreme has become a national fat brand.
In 2022, we will implement the National Food Security Strategy of the Party Central Committee, have grain in our hands, and do not panic in our hearts, and launch a special fertilizer product with stable, high yield and growth of grain and oil crops in the field - Yala Gold Products, to ensure that our rice bowls are mainly filled with Chinese grain.
Southern Rural Daily: 2021 is known as the first year of carbon neutrality action. What changes do you think this action will bring to the industry and the company?
Yang Xiaofan: The premise of swinging a sword in ten years is that a sword is sharpened for ten years. Very thankful! Glad the company is forward-looking and great! Continue to practice carbon reduction actions! Taking the reduction of carbon emissions of special fertilizer products as the company's long-term development strategy, the strategy of New Victory Industrial Group Co., Ltd. ten years ago was to lose weight and increase efficiency, reduce carbon emissions, and develop environment-friendly special fertilizer products! First of all, the company adopts synthetic biology technology in the research and development and production of special fertilizer synergists, with zero carbon dioxide emissions; secondly, from the mechanism of scientific and technological action, special fertilizer products, especially nitrogen fertilizers, must be able to directly reduce the emission of nitrous oxide, which is the best solution to reduce emissions! New Victory National Big Brand Special Fertilizer Products such as Yala Supreme and Yala Gold Products have been proved by many years of field experiments to directly reduce nitrous oxide emissions by more than 50%.
Agricultural sources account for 16%-27% of anthropogenic greenhouse gas emissions, but instead of carbon dioxide (CO2), they emit another gas, nitrous oxide (N2O), which is 300 times more efficient at heating the atmosphere than a single molecule, and N2O is long-lived in the atmosphere, decomposing after an average of 114 years and destroying the ozone layer. If more and more nitrogen fertilizer products are applied to the soil that can directly reduce emissions, we will be expected to achieve "carbon peak" in 1-2 years, and if we persist in the long run, China is expected to reach "carbon neutrality" in advance.
Southern Rural Daily: How do you see the spring plowing market in 2022 and the changes in the market in the later period?
Yang Xiaofan: In the spring ploughing market in 2022, there is no shortage of fertilizer products. However, the special fat [Yala Supreme, Yala Gold] product of New Victory Industrial Group Co., Ltd. is definitely very tight. In China, special fertilizer products are in line with the national "double carbon" strategy, and there are only a few special fertilizer products that are in line with the national "weight loss and efficiency", and New Victory Industrial Group is not to be tolerated.
Southern Rural Daily: At present, the entire fertilizer industry is in the stage of great integration, and the high market is accelerating this trend. How do you see the current market environment and the future trend of the industry?
Yang Xiaofan: First: Frankly speaking, in the current market environment, I have never made industry predictions in the fifteen years of New Victory, nor have I predicted the market, if the market can predict accurately, then I will directly buy lottery tickets and win the lottery. If you look at the fertilizer market in 2021, all the predictions, experiences, and predictions have all failed. Therefore, from the perspective of science and market economy: it is difficult for us to make industry predictions in 2022, nor can we accurately predict the market situation, all predictions and predictions are just speculations, of course, speculation is at least 50% of the chance of success.
Second: the trend of the fertilizer industry will be weight loss and emission reduction of special fertilizer products "leftovers are king", the new victory industrial group is to achieve the fertilizer efficiency of special fertilizer products to the extreme, excellence, and refinement, product fertilizer efficiency is our self-esteem, beyond the expectations of the company's employees, beyond the expectations of partners, beyond the expectations of growers. The new victory in technology development is to use one generation, reserve a new generation, and continue to develop the next generation. In 2022, we will continue to invest 50 million yuan in technology research and development and testing costs. For example, the category value of Yala Supreme Long-acting Full Water Soluble Compound Fertilizer products launched in 2018, that is, I am different from others; the taste value, I am more graded than others; Quality value, my quality is the best, continue to stand at the commanding heights of the frontier of special fertilizer technology.
Southern Rural Daily: The Year of the Tiger is approaching, and on the occasion of the Spring Festival, what do you want to say to all the partners of the company? How will we work together in the future to create greater value?
Yang Xiaofan: New Year, New Victory, Special Fat "Tesla"! Green and low-carbon big brand, improve quality and efficiency of new victories! New Victory Industrial Group Co., Ltd., in terms of products, teams and services, with higher standards than partners, as always, strictly implement. BASF's nitrogen stabilization technology and new victory synthetic biotechnology are leading the world, and the two "king fried" combinations, in the face of product effects, new victories represent the quality of BASF's Vibes lock. At the same time, the New Victory team also takes the interests of customers as the highest criterion, and takes customer satisfaction and contribution to customers as the core criteria for measuring the effectiveness of the sales team's work, and takes the customer as the center. We carry out service work above customer expectations, continue to create long-term value for customers, provide customers with long-term products, and help customers achieve greater success!
New Year, New Atmosphere! Let us join hands to practice the national "double carbon" strategy, promote green low-carbon special fertilizer products, and dedicate Chinese agriculture! I wish my friends a new year and be a tiger! Fortune is like a tiger! The Year of the Tiger!
Author 丨Li Muhua Wei Shrugging
Editor 丨Nong Caijun
Audit 丨 Yang Jilong
Disclaimer丨 Unauthorized and shall not be reproduced
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Southern Rural Daily 丨Nong Finance Network Agrochemical Treasure Book
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