The "Winter Olympic Dividend" appears! Chongli more than 30,000 people on the "snow rice bowl"

This is the color of the Fulong ski scene in Chongli District, Zhangjiakou City (taken on November 23, 2021, drone photo). Photo by Xinhua News Agency reporter Yang Shiyao

"When I'm working, I don't teach on the pistes, I practice skiing on the pistes, and I don't go back until the cable cars are closed." Cui Yajie, president of Fulong Mountain Sports College, told reporters. Thanks to the Winter Olympics, 7 snow resorts such as Fulong Ski Resort in Chongli District are very popular every winter. This year, Cui Yajie has been engaged in the ski coaching industry for more than 10 years, and he also said that "skiing is my lifelong goal".

The reporter learned from the Zhangjiakou Municipal Government that Zhangjiakou City continued to amplify the brand effect of ice and snow tourism by taking advantage of the Winter Olympics, attracting ski enthusiasts from all over the country and around the world, and ski tourists have maintained a rapid growth of more than 20% for many years. With the continuous heating up of the ice and snow economy, this "Winter Olympic dividend" has really benefited the vast number of people in and around the competition area. According to incomplete statistics, 1 in 5 people in Chongli are currently engaged in ice and snow-related work, and more than 30,000 people have directly or indirectly entered the ice and snow industry and the tourism industry, serving the "snow rice bowl".

5 million people participated in ice and snow sports

"Whether skiing or skiing, if you want to learn, you must first take safety as the premise, and then you must ask a professional ski instructor to ensure the quality and safety of learning." Cui Yajie patiently and meticulously introduced the precautions for ski beginners to reporters. Finally, don't forget to add, "The sense of control and control of the snowboard will make you fall in love with skiing." ”

In Zhangjiakou, skiing is no longer unfamiliar and has become the main way of leisure and fitness in winter. Liu Haifeng, vice mayor of Zhangjiakou City, introduced that Zhangjiakou City actively responded to the call of "driving 300 million people to participate in ice and snow sports", adhered to the coordinated efforts of "venue construction, talent training, and event holding", vigorously promoted the popularization and promotion of ice and snow sports, and the atmosphere of the whole people participating in ice and snow sports became stronger.

The city has built 9 large ski resorts, with 177 high, medium and primary ski trails with a total length of 164 kilometers, and 20 skating halls have been built, and more than 60,000 people have directly participated in skating experience and training. The local area has carried out a wide range of ice and snow events, and has successively held a series of mass ice and snow activities such as the 20th China Chongli International Ski Festival, the Three Ice and Snow Games and the "Red Hot Chinese Year". By the end of the 2020-2021 snow season, more than 300 international and domestic ice and snow events have been hosted, and the cumulative number of people participating in ice and snow sports has exceeded 5 million.

The ice and snow industry cluster has initially taken shape

"Now the production base of The Italian Tianbing Company in Zhangjiakou not only serves the Winter Olympic Games, but also becomes the company's best-running production base in the world." Bai Jianhai, deputy secretary of the party working committee of Zhangjiakou High-tech Zone, told reporters.

Zhangjiakou ice and snow sports have gradually become popular, and the ice and snow industry has quietly taken root. Bai Jianhai mentioned that The Italian company Sky Ice is one of the best companies in the world for snow equipment. When the head of Tianbing Company visited the ice and snow equipment industrial park in 2018, the park was still flat, and they were skeptical that the park would be put into production within 3 years. In May 2021, Tianbing Company carried out trial production, and now the products are also exported to Germany and Italy. Bai Jianhai said: "Because China's epidemic prevention and control is good, workers learn quickly, and enterprises recognize Zhangjiakou, a hot land for investment. ”

Liu Haifeng said that Zhangjiakou has planned and built two major ice and snow equipment industrial parks in the high-tech zone and Xuanhua with high standards, and promoted the continuous development of the ice and snow equipment manufacturing industry to the middle and high-end by creating a whole industrial chain that combines light and heavy equipment, research and development and manufacturing services, and a full life cycle ice and snow sports equipment manufacturing base. "With the major opportunity to prepare for the Winter Olympics, ice and snow companies at home and abroad are very optimistic about Zhangjiakou and hope to put their bases in Zhangjiakou." He introduced that in recent years, through extensive exchanges and cooperation, a total of 109 ice and snow industry projects have been introduced, covering ice and snow equipment research and development and manufacturing, modern services, talent education and training, cultural tourism and other fields, with a total investment of 55.6 billion yuan, and 51 projects such as MND ropeway, M3 millennial snowboard, and sky ice and snow equipment have been put into operation, and the ice and snow industry cluster in Zhangjiakou City has initially taken shape.

Source Beijing Daily

Reporter Li Ruyi

Process Editor Wu Yue