Zhi Dong dong (public number: zhidxcom) author | Yunpeng Editor | Heart edge
There is no doubt that Apple is one of the most profitable companies in the world, or even one of them. Apple is also the first company in the world to have a market capitalization that once exceeded the $3 trillion mark.
Today, in an environment of wailing global stock markets, the tech giant once again stunned the industry with a brilliant earnings report. Its quarterly revenue exceeded that of Microsoft and Tesla combined, reaching $123.9 billion (about 788.5 billion yuan).
After the earnings report, the stock price rose sharply by 5%.
I have to say, you apple, or you apple.
Zhidong January 28 news, just this morning, Apple just released the first quarter of fiscal 2022 financial report (as of December 25, 2021 three months), Apple's revenue of $123.9 billion this quarter achieved 11% year-on-year growth, once again setting a new record in the history of quarterly revenue.
Apple's net profit for the quarter reached a staggering $34.6 billion (about 220.2 billion yuan), an increase of 20.4% year-on-year. Intuitively, in the past 3 months, Apple has made a net profit of 28,000 yuan per second.
The recent strong sales performance of the iPhone 13 in China has sent Apple to the first position in mobile phone shipments in the domestic market in the fourth quarter of 2021, which is the first time in 6 years, which also makes everyone more look forward to whether Apple's performance in this quarter will create history again.
Apple's fist business iPhone revenue reached $71.6 billion in the quarter, up 9% year-on-year, and the proportion of business further increased to 58%. Notably, the iPad was the only one of several major businesses to see a year-on-year decline of 14 percent, which Apple CEO Tim Cook explained as supply chain constraints.
In several other businesses, Mac computers saw a 25 percent year-over-year increase in quarterly revenue, the highest growth, with both Cook and Apple CFO Luca Maestri highlighting the key role played in the application of self-developed M1 series chips in Mac computers on earnings calls.
In addition, Apple's service business revenue increased by 24% year-on-year, which is equivalent to the sum of Apple's Mac and iPad business revenue, but the proportion of 16% has declined. In his conference call, Cook specifically mentioned that apple store, Apple TV+, and iCloud services have all performed well in the past quarter.
From the perspective of regional revenue, this year's revenue in Greater China has increased by 21% year-on-year, the highest growth rate among all regions, and the revenue of Greater China has also accounted for 9%. The hot sales of the domestic iPhone 13 series have indeed become one of the key driving forces for Apple's revenue growth.
It is worth mentioning that in the earnings call, when asked about the metaverse, Cook specifically responded that they believe that the field has "great potential" and that Apple is already making "related investments", especially in the AR field. According to industry information, Apple's first AR headset will come out at the end of this year or early next year, supporting 8K display and equipped with a strong chip of "M1 level".
▲Apple AR glasses concept map
Recently, Microsoft and Tesla, the two major U.S. stock technology giants, also released their latest financial reports, their revenue exceeded $50 billion, Tesla's revenue increased by more than 70% year-on-year, and even net profit increased by 665% year-on-year.
Contrary to the strong financial performance of technology giants, the global stock market performance was slightly sluggish in the past two days, and the three major US stock indexes, although collectively opened high, finally closed with a slight decline. The two cities in China also had 4300 shares fall yesterday. Apple, Microsoft and Tesla, which are "not old", can really have a good year.
▲Yesterday's domestic stock market performance
▲Yesterday to today's US stock market performance
As of the latest U.S. stock close, Apple's stock price fell slightly by 0.29% to $159.69, with a total market capitalization of $2.6 trillion. However, after the release of the earnings report, Apple's stock price rose sharply to $168.25 in after-hours trading, an increase of about 5.3%, and the follow-up slight adjustment, as of press time, the stock price was stable at about $165, an increase of about 3%.
▲ As of 8:00 a.m. Beijing time on January 28, Apple's stock price trend, source: Google Finance
First, what is the concept of selling mobile phones to earn 450 billion yuan in 3 months?
Specifically looking at the sales of Apple's major businesses this quarter, the iPhone revenue exceeded 71.6 billion US dollars (about 455.6 billion yuan), which is also the highest single-quarter sales revenue of the iPhone in Apple's history.
In the post-conference call, Cook has been stressing that the iPhone 13 series has exceeded market expectations, Maestri added that a survey they conducted in the United States showed that the user satisfaction of the iPhone 13 series reached more than 98%.
Canalys data shows that in the whole of 2021, Apple became the second largest smartphone shipment in the world, accounting for 17%, while in the Chinese market, Apple also climbed to the first position in shipments in the fourth quarter of 2021.
▲ Global smartphone shipments in 2021, source: Canalys
It can be said that the iPhone, as Apple's fist product, its competitiveness is beyond doubt.
According to industry information, in 2023, Apple will most likely release its first "folding screen iPhone", at the same time, next year, Apple's iPhone 15 series Pro model will be equipped with a periscope lens that supports 5 times optical zoom, and the optical lens supplier is likely to be the domestic Blue Optical.
In addition, the iPhone 14 series released in the second half of this year is expected to upgrade the main camera to 48 million pixels, and the 12 million pixel lens that Apple has used for many years will finally be officially retired. At that time, how the imaging ability of Apple's mobile phone will be improved is also worth looking forward to.
▲Image source: Apple Hub
Second, the self-developed chip has become a "killer", and the performance of watches and speakers is eye-catching
In addition to the iPhone business, Apple's performance this time is more eye-catching mac computers and services.
The hot sales of Mac computers are obvious to all, and the new MacBook Pro model equipped with M1 Max chips has been in short supply for three months, and now that the order is placed, the expected delivery time is still about a month.
Canalys data shows that in the global personal computer market in 2021, Apple shipped 28.95 million units, an increase of 28.3% year-on-year, and the market share also came to 8.5%, ranking fourth. However, it is worth noting that Apple's shipment growth rate is the highest in the top five, and the lead is very obvious.
Both Cook and Maestri mentioned the importance of self-developed chip applications on a conference call. After equipped with M1 Pro and M1 Max chips, the performance and battery life of Apple's MacBook Pro product line have been "leapfrogged", and the attractiveness of this product is very high for professional enterprise users and content creators.
In the earnings call, Cook specifically mentioned the growth of wearable and smart home business, he said that apple watch's new health monitoring features and automatic alarm features have been widely recognized by users, he specifically mentioned that apple watch in this period of time by automatically dialing 911 calls to save the lives of several users.
IDC data shows that in the third quarter of 2021, the global wearable device shipments were 138 million units, of which Apple shipments reached nearly 40 million units, accounting for 28.8%, compared with other manufacturers, the leading edge is very obvious.
▲Global wearable market shipments in the third quarter of 2021, source: IDC
In addition, Apple's new HomePod mini has also won good feedback from the market, and Cook specifically mentioned that users are very fond of its new smart home features, especially the convenient communication between family members.
Apple's iPad business seems to have become the only "short board" this time, on the one hand, the latest update of the iPad series is for the iPad mini product line, which itself is not the main sales force of the iPad series, and the "small screen party" still seems to account for a low proportion.
On the other hand, Cook said that supply chain constraints have also become one of the main reasons for the decline in iPad revenue.
Third, China and the European market have become growth engines, and North America is still the absolute main force
This time, from the perspective of regional market revenue, we can also find many places worth paying attention to.
This time, Greater China revenue reached $25.7 billion, a year-on-year increase of 21%, the highest growth rate of any market, and the proportion of revenue jumped directly from 9% in the previous quarter to 21%.
The European market situation is similar, with revenue reaching $29.7 billion, although only 9% year-on-year, but the proportion of revenue reached 24%.
Of course, the fourth quarter has always been Apple's "home", such growth is also reasonable, after all, the new products of other manufacturers in the fourth quarter will face direct competition with Apple's iPhone 13 series.
Although the North American market is still the absolute main force of revenue this quarter, the proportion of revenue has declined.
It can be seen that the importance of the Chinese market for Apple is becoming more and more prominent. Especially in the midst of the epidemic, China's science and technology industry chain has almost become the "needle of the sea god" in the global science and technology circle.
When some production plants in Southeast Asia and other places were shut down due to the epidemic, the factories of Chinese mainland Foxconn, Luxun Precision, BYD, Wingtech Technology and other enterprises were still running at full capacity.
Fourth, 14 new products bomb 2022, mobile phones, headphones, Mac computers are all upgraded
After Apple released its quarterly earnings report, Apple's stock price rose sharply, which to some extent also reflected the recognition of Apple by the capital market.
This year, Apple will also have a number of new product releases, and even we will usher in a "fall" with the most new products in Apple's history, and the strong performance of Apple's performance may continue.
As far as the current breaking news information in the industry is concerned, Apple's new iPhone SE has attracted a lot of attention, and the possible price of 5G, A15 chips, and 3,000 yuan or less has made it "really fragrant" and is likely to become a strong competitor to the main models in the Android market.
Needless to say, the upgrade of the iPhone 14 series is full of points of view, the A16 chip and the new 48 million pixel main camera are full of points of view, but whether the "exclamation point" punch screen is a "reverse upgrade" remains to be tested by consumers.
On the Mac side, both iMac and Mac Pro will usher in heavy upgrades, and the 12-core M1 chip and the $50,000 Mac Pro equipped with four M1 Max chips will become the favored objects of content creators.
It is worth mentioning that AirPods Pro will also launch a second-generation product, which is expected to cancel the headphone handle, reduce the charging case, reduce the size, and support heart rate detection, temperature detection and other functions.
In addition, there is news about the M2 chip, according to the news, the M2 chip may land for the first time in the new iPad Pro, when the tablet productivity or will once again step up to a new level.
Conclusion: Self-developed technology is still the core competitiveness, when will Apple return to 3 trillion?
Behind Apple's strong financial performance, whether it is the excellent performance of the iPhone 13 series or the new MacBook Pro series, it is essentially the result of the full combination of Apple's self-developed chip, self-developed system and the upper layer of perfect software ecology.
Hard-core self-developed technology is still the core competitiveness of technology giants, which is beyond doubt.
Apple's AR glasses are about to come out, the car business has made more progress, what kind of surprises can Apple bring at that time, can it quickly return to the market value of 3 trillion yuan and further breakthrough? Whether Apple, a technology giant, can continue to lead the industry in the future "meta-universe era" is worth looking forward to.