In the 1960s, with the mission of "making cars accessible to ordinary people", toyota corolla came out. Today, after 12 generations of model changes, Toyota Corolla seeks to open up a new pattern based on its mission.
Recently, FAW Toyota Corolla Ruifang was launched, and a total of 5 models of new cars were launched, priced at 129,800 yuan to 169,800 yuan. Corolla Reserpin is positioned as the "Preferred Multifunctional Urban SUV", which is also based on the C platform under the Toyota TNGA architecture.
As a global model introduced by FAW Toyota, the Corolla Sharp Release is the first blockbuster product launched by Toyota at the beginning of this year. The original intention of the development is to inherit Corolla's concept of "bringing a smile to everyone", which is both a legacy innovation for the Corolla family and an enhanced complement to the SUV matrix.
Not just classic, what are the advantages of Corolla Reserpin?
Corolla As a new member of the "FAW Toyota SUV Release Family", The Corolla Remo is a model that continues the classic genes of Corolla, how competitive is its products?
The person in charge of products at Corolla Relex said, "Corolla Relex is to integrate Corolla's classic with the charm of SUV. At the beginning of product development, FAW Toyota started from the design concept of "strong sense of strength" and "urban quality sense", fully considered various scenarios of family cars, and forged all-round advantages based on this.
Overall, the core advantages of Corolla Relex are reflected in three aspects: space, safety, and driving control.
In terms of space, based on the user's concern for large space and practicality, the Corolla Sharp, which locates the compact SUV, performs well in terms of size, with a length, width and height of 4460×1825×1620mm, and a wheelbase of 2640mm, providing a wide ride space and strong storage capacity.
In terms of safety, it is a part of Toyota's TNGA architecture that is particularly emphasized.
Corolla Remos is equipped with a new generation of TSS intelligent travel safety system as standard, including PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assistance system and AHB automatic adjustment high beam system, actively avoiding accident risks and greatly reducing the probability of accidents.
It is worth mentioning that the Corolla Sharp is equipped with 7 airbags when it is put into the door level, and the top version has more rear side airbags, with a total of 9, which is better than the higher-priced Binzhi, Qashqai, and Tangge.
In addition, Corolla Relex also has a series of high-tech configurations, including PVM panoramic monitoring system, Toyota Zhixing interconnection system, voice recognition system, etc., to bring users a convenient and comfortable travel experience.
In terms of driving performance, the Corolla Replay series is equipped with a combination of 2.0L Dynamic Force Engine engine and Direct Shift-CVT transmission, with a maximum engine power of 126kW, a maximum torque of 205N·m, and a fuel consumption of 5.9L per 100 kilometers, which combines ultra-low fuel consumption performance with abundant power performance.
At the same time, the TNGA architecture gives Corolla sharp lower center of gravity, wide body, high rigidity product characteristics, so that users can drive U-turns, turn more convenient.
Impact millions of sales Corolla How much energy can the sharp release?
In addition to inheriting Corolla's brand mission, Corolla Ruifang also shoulders the heavy responsibility of impacting millions of sales for FAW Toyota.
Hu Shaohang, secretary of the party committee and general manager of FAW Toyota Motor Sales Co., Ltd., said that in 2022, FAW Toyota will anchor the goal of "annual sales of one million and customers exceeding 10 million", accelerate the transformation of digital intelligence, and build a three-dimensional brand.
Looking back on 2021, FAW Toyota has launched a number of new vehicles in the face of repeated epidemics, intensified competition, supply chain risks and other challenges. According to the data, FAW Toyota eventually sold 860,000 vehicles in the whole year, an increase of 8% year-on-year, of which Corolla sold a total of 330,000 vehicles, accounting for 38.4% of FAW Toyota's total sales in 2021.
From the perspective of the time dimension of the layout of the market, FAW Toyota seems to have come late. In the joint venture entry-level SUV market, we see strong competitors such as Tuyue, Tiguan, CR-V, Qashqai, and Velanda. For Corolla Reifang, how much room can it play in the future?
Through the observation of Corolla Ruifang, it is not difficult to see that FAW Toyota has obviously made full consideration for the current market competition pattern.
First of all, in terms of price, Corolla Ruifang further lowered the premium of SUV products to express sincerity to the market.
In the past, the premium of SUV models was higher, especially in the joint venture brand, and the price of SUV products was often higher than that of cars. However, we see that the price of corolla Ruifang's 129,800 to 169,800 yuan is obviously lower than that of the same level of models, and it is the same price as the same level of cars.
Secondly, it is the intention in terms of product strength. In terms of space, Corolla Ruifang has a large-size body design that surpasses the same level, which meets the needs of Chinese people to buy a car "Xida" and brings a cross-level experience. At the same time, in terms of safety and power performance, the product specifications are better than most of the competitors of the same level on the market.
More importantly, corolla's own brand appeal, which is a unique advantage of Corolla's sharp release.
Since its birth in 1966, Corolla has sold in more than 150 countries and sold more than 50 million vehicles worldwide. In the 18 years since FAW Toyota introduced it to the Chinese market, Corolla has also surpassed the attributes of pure cars. That is to say, compared with the new models launched by other brands, Corolla Ruifang eliminates the process of consumer cognition and comes with its own halo.
Despite being in the Red Sea market, The market outlook for Corolla Ruifang is still very promising.
Judging by the sales of its overseas prototype, the Corolla Cross, this is indeed the case.
In November 2021, the Corolla Cross sold 4,044 units in Taiwan Province, firmly ranking first in the monthly sales list; the Japan Automobile Dealers Association announced the results of new car sales in November 2021, and the top three were the first Place Honda N-BOX, the second place Toyota Corolla Series and the third place Toyota Yaris Series. Among them, the Corolla Cross, which has just been listed for more than 2 months, contributed 70% of the sales volume of the Corolla family, which not only enabled the Corolla family products to successfully win the second place in the sales of new cars in the Japanese market, but also won the first place in the number of new car license plates.
Che Yun Summary:
FAW Toyota has won the "Toyota Global Service Commendation Gold Award" for 6 consecutive years and 7 times, and won the double champion of sales and after-sales satisfaction in the China Automotive Industry User Satisfaction Index (CACSI) evaluation. Consistently excellent quality and service experience is also the reason why consumers are willing to pay for Corolla Rebbe.
In addition, the market side is also good for Corolla Ruifang. According to the data, the domestic SUV market sales in 2021 will be about 9.221 million units, a slight increase of 3% year-on-year. For the trend of the automotive industry in 2022, the industry is generally optimistic, especially the compact SUV market, which occupies half of the country, is still optimistic about the car companies.