"Huawei falls, Apple is full", in May this year, Huawei consumer business CEO Yu Chengdong used this rather ridiculous tone to describe Huawei's gradual loss of the smartphone market. According to the latest report released by counterpoint Research, apple became the largest smartphone supplier in China in the four seasons last year, and its market share reached 23%, a record high. Vivo and OPPO ranked second and third respectively, with market shares of 19% and 17% respectively, which is also the first time that Apple has topped the Chinese smartphone market in 6 years.
After Huawei, the domestic machine has not been able to carry the banner in the high-end field, which does provide Apple with an excellent opportunity to occupy the high-end market of Chinese mobile phones. In addition to Xiaomi, domestic mobile phones such as vivo and OPPO have also tried to sprint the high-end mobile phone market before, and the glory after independence has also called for learning from Apple, but from the current results, the first round of sprints of several major domestic mobile phone brands may have temporarily failed.
Recently, negative news about the iPhone 13 pink screen, unlimited restart and active withdrawal has swept the entire network, and consumers' doubts about the quality and "quality control" of Apple's mobile phones have long spread on the complaint platform. So, why is the iPhone so popular after repeatedly exposing quality problems? There may be three main reasons.
First of all, Apple mobile phone has the top industrial design capabilities, has been a lot of Android manufacturers to imitate the object, A series of processors and IOS system to form a soft and hard synergy performance also belongs to the industry ceiling, Apple mobile phone and Android mobile phone compared, less pop-up windows, less advertising, bringing a more extreme user experience, although Apple's problems are many, but relative to the Android machine is still less fatal problems, in the product force of the iPhone compared to a number of blogger flagships are obviously slightly better.
Many people say that the iPhone has no flash charge, no curved screen, no 5G, no fingerprint under the screen, no high brush, no four cameras, poor signal, no battery life, slow charging, and even no charging head. However, these are not big problems, because many consumers will first consider the iPhone when choosing a high-end machine, after all, Apple's strong brand appeal and recognition are placed there, many people will still use the iPhone as the main machine, and then match a low-end Android phone as a backup machine, which is also one of the main reasons why the current domestic Android flagship has not yet stood in the high-end market.
Another important factor is after-sales service. In the past two years, the after-sales service system of domestic mobile phones is gradually improving, and some brands can also enjoy the treatment of online purchase, offline authorized store pick-up and after-sales service. However, many of the problems during the domestic Android period are dismantled and repaired, but Apple is often replaced by the whole machine, which is also after the problem of the iPhone, which makes even if the iPhone has problems, but the reputation can still be maintained.
This year's iPhone 13 series of mobile phones are sought after, there is a core factor, its low price is also a major driving force, domestic mobile phones are actively developing in the field of high-end mobile phones, Apple is the opposite, even the iPhone has played a cost-effective, it is no wonder that Apple can win the first "throne" in the Chinese smartphone market.