Recently, the China Consumer Association conducted an inventory based on the "consumer rights protection" that occurred in 2021, and calculated the top ten consumer rights protection public opinion hotspots based on big data and public opinion social influence, of which Tesla's "'roof rights protection' incident exposed the service vulnerabilities of car companies" ranked first with a social impact of 100.9 points.
Speaking of Tesla female car owners" "roof rights protection", compared to many friends have also heard about it.
During last year's Shanghai Auto Show, the matter was as hot as the auto show. On April 19, 2021, a female owner of the Shanghai Auto Show stood on the roof of the Tesla exhibition car and shouted "Tesla brake failure", the scene was chaotic, and finally the woman was forcibly dragged away by security personnel, and the incident was also filmed as a video circulating wildly on the Internet, causing an uproar in public opinion. In the face of this storm, Tesla only issued a public apology and did not make any substantial compensation to female car owners.
On the same day, the statement of the relevant person in charge of Tesla also caused controversy. With the development of the situation, the State Administration of Market Regulation, the China Consumer Association and other relevant departments have successively spoken out on this incident, responding to public concerns, and that night, Tesla issued a public apology.
However, with the outbreak of public opinion, including the State Administration of Market Supervision, the China Consumer Association and other relevant departments have spoken out on this incident, and even attracted the condemnation of Xinhua News Agency, CCTV and other official media, in the face of external pressure, Tesla finally could not resist, not only apologized for failing to solve the problem of car owners in time, and set up a special handling team to do its best to meet the demands of car owners and strive to satisfy car owners.
Looking back now, if it were not for the pressure of public opinion, I am afraid that Tesla would not have compromised so quickly. However, although more than half a year has passed since this incident, there has been no result on the "Tesla brake failure" incident advocated by Ms. Tesla, and the relevant departments handling the incident have not been able to give a clear explanation.
It is also strange to say that since the "female car owner rights protection" incident, Tesla's sales in China have not been affected in any way, and sales have not decreased but increased, and even more popular than in previous years. According to the data, Tesla's global sales in 2021 will be 936,000, and Tesla's total sales in China will reach 480,000 vehicles, accounting for more than half, which shows that the Chinese market has made a huge "contribution" to Tesla's sales.
However, objectively speaking, Tesla, as a foreign automobile brand, has also played a positive role in the development of new energy vehicles in China. There is no pressure, there is no competition, just imagine, if there is no Tesla, it is estimated that many new car companies will not "squeeze their heads" forward, and some even rely on the state's new energy subsidies to mix up their lives.
Moreover, not only Tesla, many domestic and foreign car brands have repeatedly had car owners' rights protection incidents, and the auto show has also become a large-scale "rights protection scene".
Moreover, it can be found that every rights protection incident has made a lot of noise, which has attracted the attention of the public, and car companies will choose to solve this matter. But who ever thought that if there was no problem with the car exhibits that he spent his hard-earned money on, which owner would be willing to show his face in public and make a big fuss about the auto show regardless of the image? On the other hand, the behavior of some car companies ignoring it is really chilling.
From many rights protection incidents, we can also see that many consumers in the automotive field, especially in the field of intelligent networked vehicle rights protection still have many difficulties, although through legal channels to protect rights, but in fact the rights protection of this matter is actually a civil dispute, if the relevant departments can not hint to follow up, then in the end will be like tesla female car owners rights protection incident is not over; Secondly, in the face of consumer rights protection, car companies not only can not throw the pot, but also give consumers a reasonable explanation in time. Coming up with solutions in a timely manner and implementing them, rather than carrying one set in person, will often further exacerbate the contradiction between enterprises and consumers.
Then again, the reason why the rights protection incident occurred is that there is a problem with the product. If car companies strictly control product quality, but also to do a good job in after-sales service work, I believe there will not be so many rights protection incidents. In the final analysis, the frequent occurrence of auto show rights protection incidents not only affects the image of car companies themselves, but also affects the public opinion image of the entire automotive industry, which is extremely unfavorable to the high-quality development of the auto industry.
The "Tesla Auto Show Rights Protection" incident is just a microcosm of many rights protection events in the automotive industry, not only Tesla, all car companies are the same, to establish a company to face the image and responsibility of the society; at the same time, we can not ignore the voice of every consumer for their own desires; but also hope that the relevant departments of the national government will continue to deepen reform, improve consumer rights protection channels and methods, so that consumers can get due protection.