At present, looking at the world, the most expensive is the Apple mobile phone, but in this case, the most popular is also the Apple mobile phone. In the smartphone market, Apple is undoubtedly a well-deserved top stream. Such a strong strength can naturally bring brilliant results to Apple.
Recently, three different pieces of data have been released, Apple seems to have won the first place without suspense, and Apple has once again become the biggest winner in the smartphone market. So, why does Apple have such a strong strength? Apple has won three consecutive firsts, can domestic mobile phone manufacturers be willing? It should be unwilling, then, what should domestic manufacturers do in the future to end the Apple myth?
Apple took three firsts
Now, just one month into the new year of 2022, Apple's mobile phone has directly won three firsts. On January 18, Canalys released its latest report, in the fourth quarter of 2021, Apple's mobile phones benefited from strong demand for iPone13, accounting for about one-fifth of global smartphone shipments. In this way, Apple is once again the world's largest smartphone supplier.
But if you think Apple is just like that, you're wrong. Apple's mobile phone not only has such achievements in the world, but also has such eye-catching results in such a fierce environment of competition in the mainland smartphone market. On January 26, Counterpoint Research, an international research firm, released the latest data, and Apple accounted for 23% of the mainland's smartphone market share in the fourth quarter of 2021.
Apple's achievement not only set a record for Apple's own market share in the mainland, but also made Apple the largest smartphone supplier in the mainland.
The last first is that on January 26, according to foreign media reports, Brand Finance Global Brand Top 500 was officially released, and Apple continued to maintain the status of the world's most valuable brand with a market value of 355.1 billion, and the brand value increased by 35%. This time first, Apple has actually maintained it for two full years.
Nowadays, Apple has won three consecutive firsts, not only smart phone manufacturers, but also even ordinary people like us, although Apple has such achievements and we have little to do with it, but it is inevitable that it will be amazing. So, why does Apple have such a strong strength?
Why is Apple so strong?
Apple has such a strong strength, naturally has its own reasons, although, Apple is not the first smartphone brand, the former Apple company actually produced personal computers. Although Apple did not start producing smartphones until 2007. However, until today, Apple has been in the smartphone market for 15 years.
Such a development time can be described as not short, Apple in the smartphone market for so many years, naturally can also get a lot of consumer market support and recognition.
Of course, doing it in one field does not mean that the strength is strong, and the mainland domestic mobile phone manufacturer waveguide has existed for a long time, and now it is not obscure. The reason why Apple has such a strong strength today is also very much related to Apple's emphasis on scientific and technological innovation.
Of course, some people may think that Apple has not been questioned about the reduction of technological research and development since Cook came to power. That's true, but a reduction doesn't mean no, and in December last year, the European Union released a ranking of global companies' R&D investment, and Apple ranked fifth with 15.282 billion euros. Such research and development investment is actually very large.
Since Apple still has such a huge investment in scientific research, its own products can always maintain such advantages, and it is not surprising that it can achieve such results.
Apple has now won three consecutive firsts, such results are actually very good, so can Apple continue to maintain it in the future?
Does Apple still hope to maintain such results in the future?
In fact, Apple may not be able to maintain such achievements in the future, after all, Apple's huge market influence can not disappear overnight, and, at present, looking at the world, it seems that no smartphone manufacturer can be compared with Apple. Apple can be said to be a unique existence, and naturally there is hope that it can maintain such a brilliant record in the future.
Moreover, realistically speaking, the quality and performance of Apple's mobile phone will indeed be superior to the current domestic mobile phone, of course, the reason why Apple mobile phone will be better than domestic mobile phone, in fact, is because Apple has a huge industrial chain to rely on, so Apple can strive for excellence, and dare to give its suppliers a survival of the fittest.
In other words, Apple's phone is the best even if it is a small part. Such an advantage, not to mention the mainland domestic smart phone manufacturers, I am afraid that no company in the world can match Apple.
Apple is strong, are our domestic smartphone manufacturers helpless? In fact, it is not, then, what should mainland domestic manufacturers do in the future to enhance their own strength and catch up with Apple?
How should domestic manufacturers rise up?
In the future, if mainland domestic smart phone manufacturers want to catch up, it is actually not impossible. In today's market, scientific and technological strength, scientific research level is extremely important, therefore, smart phone domestic manufacturers can increase investment in scientific research, as far as possible to improve the scientific and technological attributes of their own smart phones, and strive to improve the attributes of science and technology, and strive to give users a better experience. In this way, it is not impossible for mainland enterprises to catch up with Apple.
Moreover, the strength of Apple's mobile phone is so strong, naturally itself has advantages, so how do domestic smart phone manufacturers turn this advantage into their own use? The best way is to learn from Xiaomi's approach and fully benchmark Apple. In this way, domestic smartphone manufacturers may not be able to absorb the advantages of Apple. After absorbing the advantages of apples, it may not be impossible to catch up.
summary
Today's Apple, directly won the three firsts, not only shows Apple's own strong strength, but also brings great threats and challenges to the survival and development of domestic brands in the mainland, hoping that the production capacity of mainland countries will rise as soon as possible in the future, and hope that in the future, in the field of smart phones, it can bloom "the light of domestic products" in the world.