Ice pier snow rong melt into the central axis of Beijing, traditional paper-cutting cut out shougang ski jump, ink to present the beauty of ice and snow sports... Walking into the Beijing Fang Persuasion Field, a series of joyful New Year paintings send good wishes for the upcoming New Year of the Tiger, and the Elements of the Winter Olympics have become the biggest highlight. As one of the important brand cultural activities organized during the Spring Festival Lantern Festival in Beijing, the series of main activities of "Appreciating the New Year paintings for the New Year" in Beijing has been launched on January 25 and will last until February 7.
The theme of the Winter Olympics enriches the new expression of the New Year painting
The series of main activities in Beijing adopt a combination of online and offline methods to hold the exhibition display of "New Year Paintings and Good New Year", the mass cultural activities of "New Year Paintings and Welcoming the New Year", and the "New Year Paintings and Promoting Consumption", so that the general public can paint New Year paintings, talk about New Year paintings, appreciate New Year paintings, find New Year paintings, and Enjoy New Year paintings.
The main exhibition area of "New Year Paintings and Good Years" is located in The Beijing Fang persuasion field in Xicheng District, where more than 270 key New Year paintings collected and selected for nationwide organizations are presented in sections such as "Spring Full Homeland", "Happy Songs of the Times" and "Prosperous And Prosperous Year", covering a well-off life, agricultural harvest, festivals and auspiciousness. Among them are dozens of New Year paintings created by the vast number of professional artists and citizens in the capital around the theme of the Winter Olympics and the central axis.
In the "Art Painting Winter Olympics" feature section, elements of the Winter Olympics such as crystal snowflakes, Olympic five-ring symbols, and ice and snow sports scenes can be seen everywhere in the exhibits. The "Ice and Snow Beijing" series of New Year paintings, collectively planned and drawn by the Jitufang illustration team, combines the intangible rabbit grandfather with ice and snow sports, and 15 works respectively show curling, ice hockey, speed skating, snowmobiling, alpine skiing, biathlon and other Winter Olympic sports, which are full of traditional taste and fashion dynamics.
"Grandpa Rabbit is a unique folk image in Beijing, and legend has it that it can bring peace and good fortune to people. This time, we let Grandpa Rabbit also play with ice and snow, expressing the blessings and expectations of our folk artists and citizens of the capital for the Winter Olympics. As one of the creators, Hu Pengfei introduced that he not only let Grandpa Rabbit wear modern ski clothes painted with traditional auspicious patterns, but also designed the gold helmet on Grandpa Rabbit's head into a helmet and ski goggles in the goggles, combining the headdress pompoms of Hua Dan and Wusheng in Peking Opera on the helmet, reflecting the fusion of tradition and modernity.
The central axis elements highlight the taste of Beijing New Year
In the persuasion field, the "Most Beautiful Central Axis Warm Chinese Year" special exhibition area has the most Beijing New Year flavor, and many of the works are selected from the "2021 Beijing Central Axis Cultural Heritage Inheritance and Innovation Competition".
In the work "New Year Painting Axis", the rabbit is cloaked in armor, planted a back flag, pasted gold clay on his face, painted with paint, with two large ears, dressed in red, accompanied by Agni Tiger. The architectural elements of the seven central axes of Wanning Bridge, Bell and Drum Tower, Jingshan, Wanchun Pavilion, Forbidden City, Tiananmen Gate and Yongdingmen are cleverly integrated into the costume of Grandpa Rabbit. The corners of the picture are also decorated with related elements on the central axis such as wadang, drums, and peonies, which not only show the rich cultural charm of old Beijing, but also carry forward the central axis culture.
Another painting, "Four Seasons taste of Beijing", shows the life of old Beijing through the folk customs of flying kites, enjoying lotus flowers, praying for the moon, and playing with ice, the picture selects the most representative red wall yellow tiles of the Forbidden City in Beijing as the background, and shows the typical traditional buildings on the central axis through the window leakage on the red wall, showing a strong Beijing charm.
In addition to combining traditional artistic languages such as paper-cutting and shadow puppetry with modern illustrations, these Jingwei'er works also integrate elements such as koi, peonies, copper coins, firecrackers, lanterns, yuanbao, auspicious clouds, Kong Ming lanterns, persimmon trees, and cranes into the paintings, which are full of auspicious meanings.
The exhibition site also has VR dynamic viewing exhibition, face recognition interaction, Spring League interaction and other scientific and technological devices, especially the "Hundred Tigers" hanging, using lanterns as the carrier to draw different forms of tiger images, so that the audience can immerse themselves in the strong taste of the Year of the Tiger.
Cultural activities to benefit the people create a festive atmosphere
Affected by the epidemic, the event focused on online activity planning, in addition to booking offline exhibitions through the "New Life, New Fashion, New Year Painting" WeChat public account and Douyin number, and also launched the "Cloud Art Museum" on the national public cultural cloud platform, so that the public can enjoy excellent New Year painting works without leaving home, participate in online interaction, and appreciate the beauty of excellent traditional culture with creators, experts and scholars.
The event created an online Chinese New Year "Seeking Blessings" map, in front of the long-established shops in the Dashilar area, there are New Year painting visual design installations and New Year painting doll sculptures, through the "New Year Painting • Seeking Blessings" online H5 punch card, the audience can complete the prescribed tasks, get the New Year painting doll mystery prize.
The activity also organized various districts, streets, townships, communities and villages to carry out a variety of "Our Chinese Dream" cultural activities into ten thousand homes, focusing on the "New Year Painting • Welcome the New Year" cultural activities to benefit the people, through the New Era Civilization Practice Center to distribute annual calendars, Spring Festival, Fuzi and other Annual paintings to benefit the people products, to create a festive and auspicious festival atmosphere for the New Year festival.
During the Spring Festival Lantern Festival, a series of activities such as "China's Time-honored National Tide Revival Plan", "Fu · Homecoming" online live streaming with goods, New Year painting cultural and creative exhibition and sales market will be held in the Dashilar area, and through the cooperation between new year paintings and time-honored brands, special cultural and creative products in the new year will be displayed and sold to stimulate tourism consumption and make new year paintings revitalized.
In addition, the "New Year Paintings over the New Year" Beijing main series of activities also set up a sub-exhibition area in the sub-center of the city, and held a special exhibition of New Year paintings and a time-honored cultural and creative exhibition in Tongzhou District Aegean Shopping Park and Songzhuang Xiaobao Cultural Square, organically blending the culture of New Year paintings with the culture of the Grand Canal and promoting cultural consumption during the festival.
Source Beijing Daily Client | Reporter Li Li Fang Fei
Editor: Han Xuan
Process Editor Tai Shaofeng