From the red envelopes written in Beijing dialects such as "top-notch" and "bureau gas" to authentic and pure rock sugar gourds, from the Dabei Photo Studio that freezes countless memories to the fried sauce noodles of the square brick factory that make people linger, from the first comprehensive commercial building in modern Beijing, "Persuasion Field" to the Dongfeng 1957 train, it has become the focus of various media lenses.
On February 6th, on the afternoon of the sixth day of the first lunar month, the "New Atmosphere of the City of The Two Olympics - 2022 Chinese and Foreign Media Beijing Tour" hosted by the Beijing News Center in 2022 walked into the "Jingwei" immersive consumer experience space located on the second basement floor of the Wangfujing Department Store in Beijing , The Peace Bureau, where 56 journalists from 36 media outlets experienced the most traditional Beijing culture at the latest cultural landmarks.
Wangfujing is the golden business card of the capital. As a commercial street with a long history of hundreds of years, Wangfujing Street can be called "Golden Street". Before the renovation, the second basement space of Wangfujing Department Store was a discount area for tail goods that was almost no longer patronized by customers. In 2019, the "first store in New China" Wangfujing Department Store introduced the Heping Bureau, which is a landmark case of Beijing's traditional commercial transformation, and has become a Beijing Internet celebrity punch card since its opening, attracting many tourists to Wangfujing Street to explore the "memory of old Beijing" and creating a sample of urban renewal practices for new consumption scenarios.
In the first month, the annual flavor of the Peace Bureau is strong. Many of them are "grouped" by an old and small family to visit, as if "crossing" back to the city of Beijing half a century ago.
The charm of The Peace Bureau lies first and foremost in the addictive good taste. During the Tang and Song dynasties, dim sum was also called "fruit", and in old Beijing there was also a name such as "fruit bureau". On the basis of combining traditional crafts and promoting traditional culture, Heping Ling Bureau has hatched new consumer brands such as the old Beijing dim sum of the Ping bureau, the "Eight Views of Yanjing" series of Jingchao tea, and the "Hutong Shokou" Jingchao noodles, constantly presenting a more innovative taste of Beijing.
Reporters walked through the streets and alleys decorated with red lanterns, full of New Year's "fireworks" rushing in, and the essence and beauty of traditional Beijing culture attracted everyone to take photos. "We used to have a TV set of about the same size, and I still remember sitting in front of the TV and watching cartoons when I was a kid." A reporter stood in the "alley" and sighed. Not far away, the counters of the shops in the persuasion field are filled with "figs", "jumping candy" and "talking meidan", which are the childhood memories of the post-80s and post-90s.
A reporter from Hubei paid special attention to the Dongfeng 1957 train in the Pingjing Bureau. He took his mobile phone to broadcast live, recording the decorations in the green-skinned train and the broadcast of the conductor. The reporters walked into the hutongs with distinct elements of old Beijing, looked at the 28 bicycles leaning on the side of the road, the bird cages hanging in the rows on the walls, and the letter boxes in front of every household, and lamented the changes in Beijing.
In addition to the scene setting, the Peace Bureau also "Crouching Tiger, Hidden Dragon", calligraphy seal carving, sugar blowing people, brown weaving, shadow puppetry and other traditional arts of the craftsmen each "with special skills", during which also hides the inheritors of intangible cultural heritage. Zhang Cunsheng, the heir to the art of brown weaving, took less than 1 minute to weave the palm leaf into a small grasshopper with yellow and green, flexible and simple, which attracted many reporters to stop and watch from a distance.
In the hands of kong lujun, the sixth generation of "sugar man holes", the syrup made of yellow rice and malt can change into thousands of forms, a long sugar tube is sent to the mouth, and all kinds of cute small animals such as mice, chickens, and puppies are quickly formed, which is cute. In addition, the traditional art shadow puppetry with a long history and "grounding gas", the aesthetic Chinese calligraphy, the Chinese seal carving with stone as the material, the carving knife as the tool, and the Chinese character as the appearance of the Chinese characters also make the viewer dazzled and breathtaking.