During the Beijing Winter Olympics, Wangfujing Pedestrian Street was too lively. Not far away, Gongmei Building and Wangfujing Department Store are lined up in long lines because of the establishment of winter Olympic licensed retail stores, even if the front and tail of the line are erected with signs of "plush, blind boxes, handmade, key chains sold out". It is also because of the five-hundred-meter long team of Re-exploring Gongmei that the reporter accidentally found a Coca-Cola exhibition hall on the Wangfujing Pedestrian Street, and went in to take a look, which can be regarded as a small Olympic museum.
>
Beginning with its sponsorship of the Amsterdam Olympics in 1928, Coca-Cola's partnership with the IOC has lasted for 94 years and has become the IOC's longest-standing global partner to date. At this year's Winter Olympics, Coca-Cola has set up Coca-Cola leisure centers in the three major Winter Olympic villages, and the "Free Ice and Snow Winter Olympics" activity is also active in the streets of Wangfujing.
The event showcased the highlights and precious items from the 94-year history of the Coca-Cola Company and the Olympic Games, bringing to the public the Olympic torches since 1992, all-star Olympic mascots, historical Olympic posters that blend classics and creativity, and immersive ice and snow sports experiences. >
Beginning with the 1992 Barcelona Olympics, Coca-Cola became a sponsor of the Olympic Torch Relay, witnessing a total of 14 Torch Relays. At this event, 8 Summer Olympic torches and 7 Winter Olympic torches (except for the Beijing Winter Olympics) were all unveiled. >
In the mascot display area, Coca-Cola China brought all the mascots "Family" from the first Olympic mascot in history, the skier "Shuss", who was born at the 1968 Winter Olympics in Grenoble, to the ice pier of the 2022 Winter Olympics mascot. Adults and children can't help but stop and carefully look at each little doll. >
The 2008 Beijing Olympics sparked a badge boom in China. Small badges, big culture. The Olympic commemorative badges on the entire wall have different shapes and novel designs, and there is no shortage of precious limited editions and sets.
The Olympic poster also made many visitors say that there was a feeling of "crossing" and "awakened a lot of memories of that year." ”
And here, the events of each Olympic Games are recorded. The Olympic sports are similar, but the icon painting style is very different, don't believe you see.
The most popular in the exhibition hall is the interactive experience brought by high technology. Immersive ski machine, glasses put on, seconds become a skier.
Finally, you can also take a group photo with the ice pier.
Walking down the lap, at least my sense of experience is still very good. Rather than standing in line for 5 hours in the cold wind to buy an ice pier keychain, perhaps this interactive activity exhibition hall can bring you closer to the Winter Olympics.
I remember reading the diary of our special correspondent in the Beijing Winter Olympics every day
Winter Olympic Diary D11 | It was snowing in Beijing, and I piled up an ice pier in Tiananmen Square In the Forbidden City, the emperor and his wife all came out