Pressing the acceleration button of innovation and transformation, where does SAIC-GM's confidence come from?
Author 丨 Wu Yu
Edited by 丨 Dahua
Produced 丨 Automan Media
Although chips restrict production capacity and the epidemic hinders consumption, SAIC-GM still resolutely presses the "acceleration button" of innovation and transformation. For Wang Yongqing, general manager of SAIC-GM, it is necessary to seize the day.
Wang Yongqing, general manager of SAIC-GM
Innovation and transformation, knowing is not difficult, doing is difficult. The difficulty of innovation lies in giving up existing advantages and resetting the core competitiveness from scratch; the difficulty of transformation lies in stepping out of the comfort zone and breaking the existing mode of thinking at any cost... This is not only a challenge to the strategic choice of the enterprise, but also a challenge to the human nature of the human heart.
Where does SAIC-GM's confidence come from?
1
High quality start
Pressing the "acceleration button" of innovation and transformation, SAIC-GM's confidence comes from a high-quality start.
In the past year, SAIC-GM has adhered to the concept of high-quality development and made comprehensive efforts in the dimensions of brand reputation, product quality, intelligent manufacturing, marketing innovation, etc., not only to achieve comprehensive improvement of system strength, but also to establish the direction of innovation and transformation.
In the face of the profound changes in the industry environment and the severe challenges brought about by the "lack of core", the management of SAIC-GM coordinated short-term and long-term, took into account stability and development, adhered to the work tone of seeking progress in stability, and implemented the work concept of high-quality development; on the one hand, it integrated resources and reduced the supply gap, on the other hand, optimized distribution, and ensured key production capacity, and finally achieved annual sales of 1.332 million vehicles.
While the business performance is "stable and good", SAIC-GM never forgets to "improve quality in a fast way". According to the data, the sales share of high-end models of buick, Chevrolet and Cadillac brands increased by more than 5% year-on-year; especially in mainstream market segments such as large-scale MPV and mid-to-high-end SUVs, which further consolidated their advantages.
Among them, the Buick brand sold 829,000 vehicles in the whole year, and the sales of its mid-to-high-end models accounted for 60%; the sales proportion of large vehicles under the Chevrolet brand composed of Maribal XL, pioneers and explorers increased to 48.3%, an increase of 15 percentage points year-on-year; cadillac brand sales of 233,000 vehicles in the whole year, an increase of 1.4% year-on-year, setting a new record for sales in China; new energy vehicle sales were also generally good, and SAIC-GM ranked among the top three in the sales of new energy vehicles of joint venture brands.
Entering 2022, under the situation of declining new energy vehicle policy subsidies and intensifying market competition, SAIC-GM also gave car buyers subsidies ranging from 2,000 yuan to 9,000 yuan, so that users can still maintain their existing sense of value and sense of gain.
Even if we do not talk about the richness of the product matrix and the expansion of sales channels, we can see the product structure adjustment, quality and efficiency optimization, and kinetic energy conversion progress only from the sales quantity and structure... SAIC-GM is doing its work in a down-to-earth and proactive manner, and seeking development wholeheartedly, laying the foundation for the upcoming era of electrification and the accelerated innovation and transformation.
2
System-wide transformation
Pressing the "acceleration key" of innovation and transformation, SAIC-GM's confidence comes from the transformation of the whole system.
In the past year, SAIC-GM has empowered traditional manufacturing with electrification, enhanced the strength of the system with intelligence, and promoted the transformation of the company's entire business chain. Its most critical transformation power comes from the completion and commissioning of the Aoteneng Gigafactory.
The Ultium Electric Vehicle Platform is an exclusive platform created by GM for electric vehicles, covering the core three electric technologies independently developed by GM - battery, motor and electronic control.
Aoteneng electric vehicle platform has the three advantages of "smarter, safer and more performance", based on safety, reliability and durability, to meet the market's various needs for endurance, appearance, model and price; shortening the research and development cycle and accelerating the speed of listing is the "secret weapon" for SAIC-GM to quickly respond to market feedback.
Aoteneng electric vehicle platform can adapt to different cell chemical formulas, packaging forms, arrangements and combinations, can match 5 kinds of drive units, 3 kinds of drive forms, but also serve different body forms, vehicle uses, can be adapted to local conditions for electric vehicles to match the latest and best technology in the global battery supply chain, and become the future leading industry wings of SAIC-GM.
Before the Aoteneng Gigafactory was put into operation last year, the Pan Asia New Energy Test Building and the Guangde Battery Safety Laboratory have been opened one after another. The opening of these three major "infrastructures" means that SAIC-GM has a complete new energy system capability from technology research and development, test verification, local procurement to production and manufacturing, which fully demonstrates SAIC-GM's confidence and strength in leading the development of electrification.
This is not only the introduction of a technology and a platform, but the transformation of the manufacturing system and the change of language logic, from front-end research and development, verification, to user purchase of services... The whole system will be iteratively upgraded due to the arrival of the Aoteneng electric vehicle platform, which is comparable to the foundation stone of Jinqiao 25 years ago.
3
Empowered by new technologies
Pressing the "acceleration button" of innovation and transformation, SAIC-GM's confidence comes from the empowerment of new technology.
In 2022, SAIC-GM will also usher in a number of blockbuster technology upgrades to create greater value and better experience for consumers.
In the field of green drive, Cadillac LYRIQ, which has opened pre-sales, was the first to sound the "rallying call" of technology empowerment. This luxury pure electric medium and large SUV based on Aoteneng electric vehicle platform has received great attention from the market and consumers, and received more than 2,000 user orders within the first hour after the opening of the pre-sale.
Following it, there are new Chevrolet and Buick cars based on the Aoteneng electric vehicle platform, and a large wave of more powerful, younger design and better experience models on the way to achieve SAIC-GM's super product offensive in the next few years.
In the field of intelligent networking, the new generation of VIP intelligent electronic architecture has opened up the "cloud, tube, and end", providing strong support for software-defined cars, and will gradually equip all new cars of the three major brands.
The new generation of Super Cruise super assist driving system has been able to achieve ILC driver command lane change and other functions; the new generation of intelligent parking assistance system based on perception technology will support more types of parking space recognition, which can cope with complex parking scenarios in China, and remote parking can be realized by using smart keys and even mobile phone Apps...
The new generation of VCS virtual cockpit system under the blessing of 5G technology is the first to be installed on the Cadillac model, and the super-size display, AR-HUD, and the new generation of intelligent voice assistants will perfectly combine the interconnection ecology with intelligent applications; the parallel refresh of multi-module OTA will not only ensure the coordination and reliability of functional upgrades, but also create a precedent of "remote upgrading of the assisted driving system through OTA".
It can be said that SAIC-GM pressed the acceleration button for innovation and transformation, which is driven by the internal factors of continuous optimization of sales structure and steady progress in the company's operation, and the goal of focusing on the needs of Chinese users and creating better experiences for consumers; but the more critical driving force comes from the common empowerment of high-quality development and innovative technology.
As General Manager Wang Yongqing said, SAIC-GM shoulders the mission of "integrating the future blueprint with leading technology and continuously meeting the needs of Chinese consumers", and only by continuously focusing on cutting-edge technology and promoting the renewal of the whole system can we "lead smart travel and achieve a better life" in the process of rapid social transformation and accelerated industry reshuffle.
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