Originally a kind of ordinary means of transportation, motorcycles have gradually developed into toys for a small number of people under the domestic policy of banning motorcycles. After an epidemic, the motorcycle market has grown against the trend and ushered in a rare boom. Damao brands have been stationed, Honda Dafa has disrupted the market pattern for nearly two years, the new brand attracts attention with explosive and bold products, refreshes the price offline, and even car brands are also stirred into the war, Wuling, Great Wall, Lynk & Co and other mainstream car manufacturers have come out of the news that true and false want to build motorcycles.
Among them, the most representative of the motorcycle market ushering in the "spring" is the 250SR released by CFMOTO (Spring Wind Power) in the early 20th, open the vibrato, a per capita 250SR, the Internet red sisters have transformed into female riders, and a few people's toys have quickly broken the circle and become the traffic password of the Internet era.
Now, two years have passed, the market has gradually calmed down, and the chasers who poured in during the dividend period are slowly fading, but the legend of spring wind marketing has been left on the rivers and lakes. In the motorcycle circle, it is not clear which brand has stronger product power, better service, and the highest brand value, but the marketing of Chunfeng is recognized as the "top of the industry". The domestic brand that focuses on fun motorcycles dreams of "becoming a world-class power sports brand", which may have been laughed at 10 years ago, but 10 years later, what is visible to the naked eye is gradually becoming a reality.
Recently, the legend of Chunfeng 21 years has 300 million marketing and promotion costs, although it is obviously exaggerated, it is not difficult to see that Chunfeng is indeed the most popular in the past two years, the most rapid growth, the highest user recognition of the domestic brand. However, defining the rapid development of Spring Wind as relying solely on marketing is inevitably one-sided. Recently, with the end of the Spring Wind Domestic Dealer Conference, you may be able to find the answer from it.
It was learned from dealers that the domestic sales of Spring Wind two-wheeled motorcycles in 21 years increased by more than 10% year-on-year, especially for large-displacement models, which increased by nearly 40%. Throughout 2021, it is a year of upgrading the whole range of products in Chunfeng, and the listing of the 250SR track version at the beginning of the year has triggered market shocks and laid the tone of the industry's "inner volume". In May, the Beijing Motorcycle Exhibition harvested super popularity, competing with the Honda booth opposite, and earning enough face for domestic brands. Once the 800MT price was released, the order within one hour has been scheduled to November, which is known as an epoch-making product of the domestic brand. Subsequently, a series of products such as "Yan value ceiling" 700CL SPORT and the largest domestic displacement of 1250TR-G were listed, and the product force broke out in an all-round way. Compared with the speed of a new car a year in previous years, the product line layout and research and development speed of Chunfeng have been significantly improved, and it has begun to take shape.
Chunfeng senior management shared the reasons at the 21st domestic dealer conference, Chunfeng has set up an international technical and design team to do product planning and design, and hired an experienced team of engineers to guide and follow up the product research and development and project progress, but also organized professional overseas experts to promote the optimization of the system to promote the improvement of product quality. Now the spring breeze has long embarked on the fast lane of internationalization, using global resources to enhance its own product strength and meditate on internal skills.
In addition to doing a good job of the product, a lot of work has been done in terms of branding, channels, after-sales and user experience. It is reported that the number of Chunfeng stores in the past 21 years has reached more than 500, with full coverage of provincial capitals and municipalities directly under the central government, basic coverage of prefecture-level cities, and in-depth county-level areas, and create a new store image to bring users the best quality store experience. And in the store to carry out various activities, SR track experience covers the whole country, EMT challenge 71 times, cycling academy upgraded to the track training camp in the pole training, etc., offline activities all year round, can be called the industry model, with customers to experience the happiness brought by motorcycles.
What is Chunfeng's marketing? It's much more than just advertising, it's as simple as doing promotion. There are many manufacturers in China that have strong financial resources and greater promotion investment than Chunfeng, but Chunfeng can have today's scenery because it has grasped the core competitiveness of products, and is one of the few manufacturers in China that study products steadily, fully verify, and take the boutique route of money. Combined with sales, channels, services, brands and other aspects of the joint efforts, it took only a few years from the spring wind to rank among the domestic frontline, and have the confidence to go international.
21 years is also the spring wind two-wheeler in the international force of a year, exports increased by 200%, products have entered the world's major markets, in the global two-wheeled vane of the European market, but also won a good record, 700CL-X with excellent design and quality to conquer the discerning Italian users, and 800MT once introduced to the market has received a high degree of attention, in the social media heated discussion.
See some netizens said that you can not like the products of Spring Wind, but you have to admire the marketing of Spring Wind. In fact, this sentence is more accurate is that you can not like chunfeng products, but you have to admire chunfeng's attitude of seriously making cars, paying attention to users and the ability to organize combat. 300 million to do marketing? Exaggerated. But investing 300 million to make products, I believe more than that. Joining MOTO3 is a big game under the spring wind, careful netizens can find that the spring wind is as a manufacturer team to participate, interested friends can study the difference between the manufacturer team and OEM sponsorship, coupled with the next year can foresee several new sports car products, 250SR single rocker arm and 450SR, and even the larger displacement SR that has been rumored, Spring Wind is getting rid of low-quality competition and entering a new stage of development.