2022 is the end of the "three-year action plan" of the Shanghai Breakfast People's Heart Project, the reporter learned from the Shanghai Municipal Commission of Commerce on January 25 at the "2022 Breakfast Project Construction Promotion Activity" held in Gaoling Market, Putuo District, as of the end of 2021, Shanghai has newly rebuilt 2065 breakfast outlets, 1220 online booking cabinets (stores), 637 compound stores (points), and the coverage rate of shared breakfast stores (points) of "walking one, eating a hundred" has reached 85%.
The layout of outlets has been further optimized, and 817 new breakfast outlets have been added in industrial parks, large residences, commercial buildings, medical and educational agglomeration areas, etc., which have improved the service capabilities of weak areas.
In addition, nearly 15,000 breakfast stores in Shanghai have uniformly posted the "Shanghai Breakfast" logo, and nearly 400 outlets have installed "Shanghai Breakfast" light boxes; digital empowerment has been deepening, with 206 breakfast self-service vending machines and unmanned food trucks, and more than 900 intelligent food cabinets, forming 5 smart breakfast modes such as online booking cabinets (stores) and AI community canteens, forming four new smart breakfast scenes such as convenience stores + intelligent take-off cabinets, parks + unmanned breakfast vehicles.
The breakfast map was launched online, providing search channels such as bidding, Alipay, and WeChat to facilitate the public to inquire; 226 breakfast demonstration points were launched, exceeding the target tasks proposed by the Shanghai Municipal Government for private practical projects in 2021.
Up to now, nearly 15,000 breakfast stores in Shanghai have uniformly posted the "Shanghai Breakfast" logo, and nearly 400 outlets have installed "Shanghai Breakfast" light boxes.
The person in charge of the Shanghai Municipal Commission of Commerce said that this year, Shanghai will continue to focus on key areas such as commercial buildings, industrial parks, large residences, and medical and educational agglomeration areas, accelerate the filling of breakfast blind spots, and "a blueprint to the end".
Throughout the year, it is planned to fill in 773 breakfast outlets, fully promote the creation of 100 breakfast demonstration points for private practical projects, and give extra points to enterprises in key areas such as weak areas and "five new cities" to fill in blind spots; plan to add 500 online booking cabinets (stores) to pick up outlets; continue to promote the construction of breakfast maps, further optimize the retrieval function; encourage enterprises to use new means and methods such as intelligent food cabinets, intelligent breakfast machines, and unmanned dining cars.
In areas where breakfast is weak, encourage food truck enterprises to use big data analysis to analyze the surrounding population structure and consumption habits, improve the food truck business categories, and improve the efficiency of digital diversion; continue to promote the construction of "shared breakfast" of "walking one, eating a hundred"; at the end of the year, the breakfast logo will be fully covered in the city's brand breakfast stores, 100% of the breakfast light boxes will be installed at demonstration points, and 100% of the breakfast map network logo will be used.
The picture shows the smart food cabinet at the entrance of the McDonald's restaurant. (File photo)
At the event on January 25, the Shanghai Municipal Commission of Commerce and the competent departments of commerce of 16 districts in Shanghai signed the "2022 Shanghai Breakfast People's Heart Project Construction Responsibility Commitment Letter". Liangyou Golden Companion, Bailian Yike, Dafugui, Lao Shengchang, Hongruixing, Burger King, Golden Arch, KFC, Fumanjia, Rosen Convenience, Baijiahao, Shiwei Zero Kitchen, Universal Food Set and other enterprises were awarded the title of "2021 Breakfast People's Heart Project Excellent Enterprise".