(Qilu Evening News, Qilu One Point)
Wearing a beret and holding a magnifying glass, a silver fox with a white body named "Mike Fox" has used its meticulous logic and clever brain to solve one problem after another and won the love of countless people. A few days ago, the reporter learned from Himalaya that as the original children's audio drama IP incubated by Himalaya, the number of plays of "Detective Mike Fox" exceeded 200 million in 2020.
At the same time, Himalayan Parent-Child officially released the "New Film List in spring 2021" to gather more original content to create a "Young Detective Theater". A number of beneficial and interesting outstanding original children's sound dramas will work together with "Mike Fox" to continuously stimulate children's thinking ability and innovation ability, and become a new force for exploring and innovating children's quality education.
"Mike Fox" ushers in "new partners"
The Internet is driving innovation in the education industry. In recent years, a large number of children's digital content has emerged, especially in the audio field, China's original children's audio content in the Himalayas continues to attract more and more people's attention, and has been affirmed by many children and parents.
"Since 2020 alone, Himalayan Parent-Child has hatched more than 100 original IPs with more than 100,000 first-month views, and created two content tracks unique to 'Teen Detective' and 'Hilarious Campus'." Introduction of the relevant person in charge of Himalayan parent-child.
Taking "Detective Mike Fox" as an example, since its launch in 2019, the total number of plays on the whole network has exceeded 500 million, and at the same time, Himalaya has opened a series of cooperation models such as contract book publishing, animation development and offline IP licensing. Another "Hu Xiaohao Diary", the whole network has been played more than 200 million so far, And Himalaya supports book authors to develop new IP, taking audio as the starting point to re-excavate the new mode of reverse publishing.
This time, Himalaya has gathered more high-quality resources to create an original children's audio drama boutique matrix, and launched the "Junior Detective Theater", which will gather a number of original children's audio drama content with the theme of detective to form a greater brand advantage, and also bring more and richer choices to children.
In the latest list of 2021 spring films released by Himalaya parents, the blockbusters include "Detective Mike Fox: Mysterious Organization 2" that children are already familiar with; there is a "vegetable sheriff" who allows children to learn vegetable knowledge and fall in love with eating vegetables in fun and fun crime-solving stories; and Wang Xiaoqi, the super detective in the Forest Secret Bureau, "Forest Secret Agent 007", "Strange Thief Jazz Cat", "Super Cool Detective" and so on.
In the coming months, Himalayan Parent-Child will continue to launch a series of blockbuster super new products, including "Dinosaur Detective Chio Dinosaur World", "Knight Street 9 Season 4", "Forest Secret Agent 007 • Strange Club", "Cat's Claw Monster Detective Group • Dodoro Story"... Lead children to explore scientific truths in detective stories.
Educate children with more innovative thinking
Why are Himalayan original children's radio dramas so popular with children?
The success of "Detective Mike Fox" may give some answers. As one of the most successful IPs cultivated by Himalaya in recent years, the creative team attaches great importance to interaction with fans from the beginning, regularly holding reasoning interactive activities in the community, and constantly adjusting the direction according to big data and children's feedback. At the same time, Himalaya gives more traffic support and operation guidance for high-quality domestic original IP, and provides support for the creative team with accurate big data, so that the characters in the story are more and more loved.
Excellent original content, accurate technical support, so that the original boring knowledge into a light and interesting story, not only to meet the needs of parents education, in the content also attract and impress children, "learning + entertainment" way, so that education becomes easier and more interesting.
At present, Himalayan Parent-Child has gathered more than 6 million albums in the station, becoming the largest original children's audio drama platform in China. At the same time, more importantly, The scale of Himalaya's original IP platform, audio IP incubation have begun to take shape, and new business models have gradually formed, which has become a more powerful support for the benign development of original content.
From audio to publishing, to derivative development, to educational content creation... According to the relevant person in charge of Himalaya parent-child parent-child, in the future, in addition to maintaining the existing resource support for excellent original children's audio dramas in China, Himalaya will also dig deep into the "audio IP multi-dimensional incubation" model, and increase the team support for IP derivative cooperation business development, and strive to create a new model of audio original IP.
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