The author | Sugar fried hawthorn
Comedy is always what the market just needs, and the Spring Festival stalls that have just passed have infinitely magnified this. Back to the domestic drama track, the two consensus is: first, domestic dramas are in the era of "pan-comedy", almost all episodes are consciously integrated into the creation of comedy elements; second, domestic comedy masterpieces are broken, and the market still urgently needs a new masterpiece.
On February 3, "Washe Jianghu" was launched on iQiyi, which is also a new work for costume sitcoms after "Wulin WaiChuan" in 2006 and "Dragon Gate Dart Game" in 2013. The story unfolds with the emperor of the dynasty concealing his identity as a member of the Washe guy, and the brain hole is also full of unpredictable comedic effects; with the washe as the background, the folk traditional culture such as cross-talk, opera, and digital treasure is cleverly embedded in it, and the temperament is full.
With 10 episodes aired, the show is becoming a new choice for young people. At present, the peak popularity of the iQiyi content of the drama exceeded 6800; on the lighthouse professional version, the broadcast market share of the drama has always ranked among the TOP5 in the same period; on Weibo, #Washe Jianghu Fancy Sending Stem # # Washe Jianghu Surprise Qin Xiaoxian Folding Ear Divine Skills # # Qin Xiaoxian Zhao Xiaotang Washe Jianghu One-Minute Emotional Drama # and other topics have been listed on the entertainment list hot search list.
"Cute little emperor VS strength protector of the living lang eight two, iron powder yellow half pound VS love bean orchid Jinling, sisters, this is really funny", "I haven't seen such a drama for a long time"... On the social platform, many users left the experience of chasing the drama of "Washe Jianghu" and incarnated into the tap water Amway drama. Gradually getting better has also become the market's general perception of this drama, which is a process of gradually getting on the head and then unable to stop.
As the first work of iQIYI's Little Comedy Theater, "Washe Jianghu" successfully fired the first shot in the market, and then there will be "Breaking The Elite" and "Doctor is Doctor TWO" and other dramas will be online and popular. So what kind of comedy do young people really like? Can the Little Comedy Theater be a happy new station for young people? The answer is also being revealed.
The best rice drama in the Spring Festival file, that's it!
The emperor of the dynasty became a humble man in Vasheli, working for three months and only making a penny? The famous horn Lanling online play spectrum eating and wearing the best requirements, but is a person trapped in psychological shadows to cheat the deposit? There are also screenwriters who can't pull strings who are not good guys, gods who can't change tricks are not good magicians, top killers who can't raise chickens are not good cooks...
The public's love for sitcoms need not be repeated, but how to continue to dig up the story and jokes of the characters in relatively fixed scenes is not easy. In this sense, "Washe Jianghu" has stood from the beginning: the collision of the emperor and Washe, coupled with the typical sitcom character matching, the natural drama situation of Washe is given multiple comedic effects, which also triggers a series of ridiculous stories.
It is worth noting that "Washe Jianghu", which is similar to the unit narrative structure, actually has a clear main line and strict logic. The little emperor came to chase the star Lanling but encountered a "collapse crisis", followed by how the small fans turned the danger into a disaster to help the idol get through the difficulties; hidden identity loopholes, follow-up is Qi Ju Lang Eight Two with a powerful "brain map" and story scroll combing "new family tree"... The various beads are arranged in an orderly manner to become a good story to tell.
And must return to the study to deal with the setting of the empress dowager and Zaifu "Cha Gang", but also let the palace story line and the washe double scene go hand in hand, cleverly linked, and the comedic effect double burst. Zaifu, who often took death as a counselor and was full of benevolence, righteousness, and wisdom, was actually a person who spent a lot of time and made clever remarks, and how did the little emperor beat him; the little emperor, who mistakenly thought that the leeks were two or two pounds, bought a large cart of leeks for Washe, but also punctured the truth of the palace's lie about prices.
"Washe Jianghu" is not a simple and rude pile of jokes, but to dig out the laughter points of the story and characters while telling a good story with heart. Of course, this is related to the main creative team of the show bringing together Qi Xiaohui, director of "Wulin Wai Biao", and Shu Huan, screenwriter of "I Love My Home", and the mature sitcom creation team has brought not only quality assurance, but more importantly, a breakthrough with intentions.
On the one hand, the series is full of subtle concern for reality in addition to laughter. The chapter on Bai Xiaoqing's birthday implies a satire on workplace culture, the story of a piece of money is poignant and absurd but worth pondering and worth savoring repeatedly, a chicken in a melon shed, and the dream of a rich woman who is hugging Xin Huoqi reveals the subtleties of human nature... In the body of the six people of Vasher, pursuit, freedom, dreams, etc. are also common keywords. Comedy should be a departure after healing reality.
On the other hand, taking Vasher as the background also makes the comedy creation of the play more of a national trend. Up to now, Lanling, played by Meng Hetang, has sung excerpts of classic operas such as "Fenhe Bay" and "Huaihe Camp", and netizens have also brushed the "charm" and "national essence" on the bullet screen; the previous plot review at the beginning of each episode is carried out in the form of traditional music and art number Laibao, which has become the favorite of netizens; traditional cultural elements such as crosstalk are also reflected.
The next meal of "Washe Jianghu" is also inseparable from the starring lineup of comedians. The roles of Qin Xiaoxian and the Little Emperor are highly adapted, quite tailor-made, and the seamless connection between the outside of the drama in the humble physique drama; Meng Hetang's in-depth study of cross-talk and opera has made lanling's character take root; in addition, Zhao Xiaotang, Cao Heyang, etc. also have their own laugh points, and the eight two played by Shang Xiaoju also accidentally poked the cute points and laughter holes of many people.
Perhaps "Vasher Jianghu" still has room for improvement, but this re-exploration of costume sitcoms after many years is still worthy of recognition. In the latest broadcast plot, the emotional line of the little emperor and Bai Xiaoqing began to sprout, and the story of "Washe Jianghu" was filled again, and what unexpected stories would be unlocked?
Sister, I found a happy new station
Noble art is to bring happiness to people, and in recent years, the market demand for comedy content has continued to amplify in various tracks. From the Internet era to short videos, the public's demand for decompression has more entertainment carriers, the aesthetics of comedy content are also rapidly improving, and the difficulty of creating high-quality comedy content continues to rise. Not broken, not standing.
The height of the temple and the operation of the washe, the multiple underlay of the "Washe Jianghu" is refreshing, and more importantly, at the moment when the concepts of comedy, national tide, realism and so on rise, its emergence gives the market a new creative idea. From the deconstruction of typical comedy situations and the reshaping of classic comedy relationships, to the younger and more distinctive comedy expression and reality bearer, every link is worth dismantling.
In addition to the content, "Washe Jianghu" has also achieved bold innovation in the form of expression. The length of a single episode of the TV series is basically maintained at about 25 minutes, which is the "standard" length of sitcoms, and at the same time, compared with the traditional 45 minutes of content bearing, it is also more relaxed and pleasant, which is more in line with the needs of users to watch fragmented; on the other hand, the unit narrative mode of one theme per episode also reduces the user's threshold for chasing dramas.
"Vasher Jianghu" is becoming the comedy choice of today's young people. Baidu data shows that the proportion of users aged 19-34 in the drama has reached more than 67%, and the proportion of female users has reached 66.73%; on social platforms such as Weibo and Douban, the drama has also triggered a wave of discussion, which is also a feature of young people's drama chasing. It can be said that "Washe Jianghu" accurately captured the most important drama chasing group at present.
As the debut work of iQIYI Xiao comic theater, through "Vasher Jianghu", we can also see the ambition of this new theater label that has just been launched: to "draw a comma on life" as a slogan, focusing on genre comedy and creating comedy content that young people love. Under the trend of pan-comedy creation, what kind of comedy content young people need is not an easy proposition to answer.
Little Comic Theater is groping to give its own answer. On January 7, Xiao Comic Theater released its first content list, in addition to the above-mentioned costume sitcom "Washe Jianghu", there are also a new workplace comedy work "Breaking The Elite", and the martial arts theme comedy "Doctor is Medicine Two is Two". Although the film list is not long, it covers the collision of various genres and multiple comedy categories, and it is becoming a "new base" for domestic comedy creation.
Specifically, "Breaking Things Elite", directed by Wei Zheng and starring Li Jiahang, will aim at the workplace culture closely related to young people, and the setting of being dismissed and transferred seems to have a deep meaning in the current economic environment, and can the comedic deconstruction and healing give users strength? This is certainly something to look forward to. The two have already had wonderful cooperation in the domestic sitcom "Love Apartment" before, which is bound to be full of sparks.
"Doctor is Medicine Two is Two" is the bloody return of The Tohoku costume comedy, and from the introduction, it also has the charm of a sitcom, but this time it is the Kanto Gate Martial Arts. As a fertile soil for domestic comedy, Northeast culture has always brought its own audience popularity, and the blessings of Jia Bing, Liu Hua and Han Yezhou have also triggered expectations early. "The right way in the world is vicissitudes, and you can't be too arrogant as a person"... In the trailer that has been released, just one sentence makes people can't help but be funny.
The directors and screenwriters who are deeply involved in the creation of domestic comedies, the blessings of the head comedians who have come out on various stages, and the film and television elements loved by young people such as the workplace and martial arts, the characteristic creation of elements such as national tide and region, as well as the satire, care and healing of reality hidden in them, constitute the common temperament of iQIYI's small comedy theater works. It is conceivable that this place will become a happy new station for young people.
iQiyi's "comedy management": Why are you optimistic about the little comedy theater?
A cruel reality is that high-quality comedy works are missing, market enthusiasm is constantly being overdrawn, and the collision of the head team and big IP is also not lacking in frustration, why is iQIYI Xiaotu Theater still optimistic? This is related to iQIYI's long-term comedy operation and theater label operation.
Although iQiyi did not lay out the comedy track with great fanfare before the Xiao comic theater, the precise control of comedy content also made its achievements remarkable. Taking the Spring Festival of the past three years as an example, the "Love Apartment 5" in 2020 is the breaking and standing of the sitcom, and the end of the ten years of IP is huge; the "Son-in-law" in 2021 has a strong breakthrough, and the whole people chase the drama and create a stem, and the heat can be seen. Today's "Vasher River and Lake" is also not to be underestimated.
Under the wave of collective bets on comedy variety shows on the variety track and video platforms, iQiyi's "Annual Comedy Competition" has a double harvest of word-of-mouth and popularity, becoming a new benchmark work for comedy variety shows. Whether it is three completely different comedy dramas or the innovative breakthrough of variety shows, iQiyi's comedy operation has gained the confidence of users.
On the other hand, iQIYI has always maintained a leading edge in the genre creation track, and the Mist Theater and the Love Theater have successively launched a number of high-quality works, and the theater operation experience is mature. Back to the Xiao tease theater, although the three works debuted are different, it is common to meet the innovative exploration of young people, the ultimate comedy expression, and the new and unique comedy perspective.
The exploration of comedy content is entering a new "era" with the opening of the little comic theater, and we also look forward to having more different types and forms of decompression experience in the near future, and facing work life with a more relaxed and pleasant mood. And now, you may wish to continue to wait for the "Washe River and Lake" that is gradually entering a better state, and laugh at the next meal.