About six or seven years ago, on my last summer vacation, I interned at Infiniti for a while, and there was no QX60, and the name of this medium-sized SUV was JX35.
Although Infiniti later changed the entire SUV series to the "QX + number" naming method, the name JX35 is still the initial impression of most people for the Infiniti 7-seat SUV. In the early years, the import tax was even higher than it is now, and at that time, the JX35 was sold at a high price, which made me think that it was extremely cold and could only be seen from a distance.
Once, I happened to meet a loyal Fan of Infiniti in the store, and he had three models in his personal name alone, JX35, G37 and EX25, and when we met, he was going through the JX35 pick-up procedures. There is a sentence in the simple chat that impresses me now, "People who know Infiniti will like Infiniti, have technology, are niche enough, the interior is very delicate, and when others find you so special, the feeling of hiding is particularly enjoyable." ”
Perhaps, this is also the most real psychological reaction of the early choice of Infiniti people.
Later, Infiniti opened the localization process, bringing the domestic version of the Q50L and QX50, and the protagonist of this time, the new generation of QX60, is Infiniti's third domestic model. To this day, when I see the new generation of QX60, I still feel that the high-cold temperament is not lost.
Unique and maverick
Infiniti's design belongs to the type of people who like it and are really annoying, and the polarization is much more obvious than other luxury brands. The reason is very simple, because Infiniti is more adept at integrating oriental aesthetics and imaginative inspiration into all aspects of design, and does not stick to the current popular colors or elements, but makes itself a unique landscape in the luxury car market.
Of course, such persistence will not be liked by everyone.
However, with the arrival of the new generation of QX60, such an extreme phenomenon has gradually begun to undergo some changes, and on this new car, Infiniti can still be seen to begin to integrate some Chinese aesthetic habits.
For example, the polygonal grille area is further enlarged, the epitaxial contour line is flush with the light group, and the air intake vents on both sides are surrounded by chrome silver underneath, making the overall appearance more solid, but not bulky, which is the cleverness of the design. In addition, the side of the vehicle adopts a fairly fashionable suspension roof, but the designer uses high-gloss black paint in the upper part to enhance the visual impact, while the original factory uses privacy glass for the rear row and its rear windows.
The interior part, the entire layout of the change is also quite large, the workmanship materials look quite no fault. Whether it is the area wrapped in leather or the texture of the leather on the surface of the seat, it looks like the Japanese luxury style is very positive, and the sense of refinement is not inferior to the benchmark products of the same level such as lexus RX and Lincoln Aviator. And, I unilaterally believe that designing a sophisticated and practical air conditioning control area is a detail that traditional luxury brands can't be lazy about, and in this regard, the new generation QX60 has done it.
Overall, the new QX60 continues the luxury style of the old old school, while appearing flatter in terms of appearance and perception, leaning towards the popular simplicity and technology. Therefore, the new QX60 also retains the sense of luxury that seems to be valuable.
I have to admit that in terms of styling and design alone, Infiniti has never been a market follower, but a fashion leader, in their view, luxury is not a symbol of status, nor has it ever been a product of trying to cater to the public. At this point, Infiniti has found a development model that suits itself from the highly competitive luxury car market - full of personality and unique luxury, which also confirms the statement of the Infiniti fan.
As for the seven-seat space part, the text is too unintuitive, or the old rules, directly on the video.
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Very typical Japanese luxury SUV
In the past, when I test drove a car, I would pay more attention to whether the driving texture of the car itself was advanced enough, how the adjustment was oriented, and what advantages there were with other products at the same price. But the more I tried and the more I sat, I later found that the average consumer had no concept of the mechanical qualities of a car.
The reason why media teachers can talk about the feeling of running a car is based on the cognitive system established in the test drive of different cars, and the knowledge framework that ordinary consumers can establish for the car is limited to the car that is currently driving, and at most it is only some models of relatives and friends, which is far from enough for the scale of today's car market.
Therefore, if you are buying across levels, the driving texture of a medium-sized luxury SUV is better than the small SUV and compact SUV that are open today, and the experience is definitely upgraded. But what about other medium- and large luxury SUVs of the same class? This is a blank space for most people.
In 2022, no one will think that running around the 4S store can test the advantages and disadvantages of a car, right?
Therefore, now that I want to test the car, I want to share with you more from the positioning of a car, and talk about whether the car has shown the qualities it should have under its use scenario.
Let's bring the conversation back to this new Infiniti QX60. The 2.0T variable compression ratio engine plus the layout of the transverse 9AT is definitely enough in terms of power, and the deep pedaling is also very powerful. However, both the variable compression ratio and the 9AT point to a feature that is fuel economy. The fuel consumption performance of the new Infiniti QX60 is really outstanding, and on the complex roads such as village roads and national highways, an SUV of more than 5 meters can show less than 8L/100km, which I personally think has been quite outstanding. Models of the same size such as the Aviator and XT6 are difficult to achieve this result, and the only Lexus RX that can fight is a hybrid model.
Don't think that people who buy hundreds of thousands of cars don't care about fuel consumption levels, they may not care about fuel costs, but this group of people must care about the frequency of entering gas stations.
If you want to pick a disadvantage to this set of powertrains, this horizontal 9AT will have a little bit of "thinking about life", and it may feel less heeled when it is opened, and this kind of non-heeling is mainly manifested in the urgent acceleration conditions that need to be downshifted, and the engineer may deliberately want to adjust it softly, which can be understood on a medium and large 7-seat luxury SUV. However, in the low gear and low throttle pedal stroke, the QX60 is a little bit channeled, and the low-speed climb will be relatively fast.
This view of "channeling" was not agreed by another media teacher in his peers, who said that there are many more "channeling" cars, and the new Infiniti QX60 is not a channel. But the reason I insisted on it was that as long as this car was more channeled than other models in the same class, it already had a meaning.
Since infiniti QX60 focuses on the use of luxury 7 seats, so this time I also deliberately sat down for a long time on the back of the complex road feeling, overall because the seat fabric and padding are too luxurious, so whether it is a continuous bumpy road or a staged speed bump, the rear seat comfort is almost full of points. Of course, the suspension is soft, the seat is soft, but also let the car in the face of large potholes, there will be a little "aftershock" appears, this subtle feeling will destroy the excellent riding comfort of the whole car, but if you do not feel carefully, you will hardly perceive.
It is worth mentioning that in terms of NVH, Infiniti in the sound insulation materials almost regardless of the cost, the double-layer sound insulation glass of the four doors has been the basic operation, under the carpet, inside the door panel, B-pillar, where the sound insulation material can be stuffed, QX60 are given a support, it is really armed to the teeth, these materials are often not written into the configuration table, to a certain extent, can reflect the sincerity of the car company and the degree of attention to the model.
QX60 doesn't believe in tears
Putting aside the involution of similar products and returning to the entire market segment, in fact, the market for 7 luxury SUVs does not have so much cake to divide. At the same time, in the most important "three major parts" (engine, gearbox, chassis) for fuel vehicles, everyone can't open the big gap. For all kinds of consumer groups, in addition to the budget determines the target model, it is more the value of the brand that determines who will ultimately give the "vote".
So, where are the opportunities for the new QX60?
I think that the part of the product power such as more space, lower fuel consumption, thick materials, and price advantages can only be regarded as one of its competitive advantages, and the other part of the advantage comes from Infiniti's unique car-making concept.
From the moment it set sail in 1989, Infiniti was born with persistence and resilience. It is this indomitable momentum that has shaped such a luxury brand that is willing to introduce product design concepts in 90% of the online conference.
Infiniti is always willing to spend more time looking for high-quality leather surfaces, environmentally friendly materials, etc., including the choice of paint surfaces, Japanese manufacturers have always had a very unique aesthetic for high-grade colors, which is also reflected in Infiniti.
Most of the users who can look at Infiniti also recognize and appreciate this oriental culture with some Japanese craftsman spirit. Therefore, I have always believed that consumers who buy Japanese luxury brands are often very different from consumers who buy German luxury and American luxury. Compared with the mechanical properties of the vehicle itself, the former may pay more attention to the brand culture, interior and exterior design, materials and other details, which are the advantages of the new generation of Infiniti QX60.
Of course, Lexus is also perfectly in line with the characteristics of Infiniti consumers, and the former is even higher than Infiniti in terms of brand value and brand awareness, but fortunately, Lexus does not directly benchmark the QX60 model, the RX family is still focusing on five-seat travel, and the two basically cover the Japanese luxury 5-seat and 7-seat consumer groups at a price of 500,000.
However, there are still not many people who can appreciate and are willing to choose Japanese high-end brands in the Chinese market, at least compared with the Ashkenazi giants who have been working in the domestic market for many years, the voice of Japanese high-end brands is still slightly weaker. After all, the market competition for luxury brands is no longer as easy as it was when Infiniti was born in 1989.