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Young people in suspension always have to return to the ground.
"I congratulate you on your fortune, and I congratulate you on your wonderfulness. The best please come over, the bad one please go away, the etiquette is not strange. ”
None of the post-90s generations have ever successfully escaped the domination of this song during the Spring Festival.
Hua Tsai is to the Spring Festival just like Maria Kelly is to Christmas. Their songs are often the first shots that are fired, announcing the opening of the prelude to the festival.
However, the golden song of "Wishing you prosperity" has become the tears of the times.
The taste of the year is also "keeping pace with the times". /Figureworm Creative
Compared with the BGM played on the streets and alleys, this generation's faster way of perceiving the Spring Festival is that all the major apps in the mobile phone have changed into the Spring Festival limited skin, and various games in the mobile phone have also entered the Spring Festival activities.
Whether it is the cyber world in the mobile phone or the real life we are in, it has filled the Spring Festival atmosphere. But in the middle of it, there is always a feeling of "almost meaning".
The word "New Year" always makes people feel that it is only repeated year after year, and the "new" word that demarcates the boundaries with the previous year is becoming more and more difficult to feel.
The sense of ritual of the years has been reduced to collapsing on the sofa to collect "Fu" characters, grab red envelopes, open the TV party as a background, and stimulate the five blacks with friends in the canyon P city.
"Year", it seems to be less and less popular.
In everyone's heart, there are different symbols of "New Year's Taste". /Figureworm Creative
Fear of boredom is the terminal disease of contemporary people
A class of sociologists define what is now a "levitation era."
Anthropologist Xiang Biao explains "suspension" as "everyone is pursuing a better tomorrow, and what a better tomorrow looks like, they don't know."
There is a suspension between the imagination of the future and the rupture of the present reality. To combat this suspension, this generation's thirst for the "new" has never been more urgent than it is today.
From last year's hot metacosm, to the digital currency that young people were keen to hype a few years ago, to today's latest NFT art transaction, there is a lot of new things emerging.
But in essence, young people's enthusiasm for "new things" stems from our desire to use a new way to impact the old traditions and make the boring present more worthwhile.
A hot metacosmical concept. /Figureworm Creative
As the trend changes faster and faster, more and more things are seen, the eyes of young people become more and more difficult to stay, and the threshold for "fun" is pulled higher and higher.
The inability to tolerate boredom is a common feature of this generation, so they fight boredom with non-stop chasing.
"Chasing the new" is reflected in all aspects, and culture is the dominant and easiest to perceive.
Not to talk about the symbols of "tide play" and "sneaker", which represent the new culture, just the most traditional and stereotypical evening stage performances in our impressions, these two years have been following the new wave and innovating.
If you look back at the stage with the best reputation in the past two years, you will find that almost half of them are stages that integrate modern aesthetics with classic national styles.
To go farther, there is Henan Satellite TV's "Tang Palace Feast", which takes us back to the style of the Tang Dynasty. More recently, this year's bilibili cross-Chinese New Year's Eve dance poetry drama "Only This Green" is interpreted in a new form, so that "A Thousand Miles of Rivers and Mountains" travels through several eras and accurately steps on the aesthetic points of young people.
BILIBILI cross-Chinese New Year's Eve dance poem "Only This Green".
For example, the Highest-Rated Chinese film "Lion Boy" on Douban in 2021, in addition to the controversy outside the movie, the movie itself is actually remarkable in terms of making "traditional" "cool".
The film will be very traditional "lion dance" in a modern, trendy language to reinterpret, with a trendy audiovisual language to collide with traditional elements, only with young people's things, can we open the world of young people.
In the film, the lion dance is portrayed as a very tense and domineering sport, as netizens said: "It feels more attractive than sports such as football, and even makes people want to go deeper to understand the background of lion dance." ”
Traditional folk art has not changed, and the reason why it has received attention and love is the way it is displayed and interpreted.
In the same way, young people will find the New Year boring, perhaps essentially because they are tired of the same, year-to-year content and form.
"Lion Boy" reinterprets the traditional "lion dance" in a modern, trendy language. /The Lion Boy
In fact, young people have never resisted tradition
Whether acknowledged or not, in the 20s of the 21st century, "national tide" was the most concerned aesthetic keyword.
In watching the ideal production of "The Intersection of Time" New Year's Eve program, Bo Bonnie proposed that "classical and traditional are actually two different things." Traditional elements do not necessarily have classical beauty.
Returning to my hometown in the New Year, when I see the Decoration of the New Year at home, I will feel that the lights are very warm, but from the aesthetic point of view of young people, I may not think it is beautiful.
Young people do not resist tradition, on the contrary, young people have a deeper demand for traditional Chinese aesthetics in this era.
Because it is these traditional elements that make up our own identity and cultural identity.
Going home is the common concern of the wanderers. /Figureworm Creative
The reason why the national tide is popular is that the artist has changed the traditional elements in it with modern creative methods, so that young people feel cool and feel that the original red and green can also see the beauty.
What young people resist is not tradition, but some "boring" and "arrogant", and the dogmas that have remained unchanged for thousands of years.
Therefore, how to make the year "new" is the key to helping young people regain their enthusiasm for the New Year.
In order to solve this problem, more and more artists and brands, in line with the aesthetics of this generation, design various patterns of New Year decorations, and re-grasp their precious and scarce attention to the "Spring Festival".
On the eve of this year's Spring Festival, artist Xu Chengcheng used a tablet and a pen to reshape the appearance that young people can have during the Spring Festival.
A pen to make this year "new"
It turns out that New Year paintings can also be so cool.
Career luck
Academic fortune
Love luck
Family fortune
These four New Year paintings respectively symbolize "career fortune", "academic fortune", "love luck" and "family fortune", in the past, to draw such a fine and professional picture, it was often necessary to use a hand-drawn board or a digital board.
But this time, he only used huawei MatePad Pro and M-Pencil, with the blessing of technology, to help traditional New Year paintings shine with new colors.
Between boring and interesting, what you might need to cross that line is a productivity device that is endowed with creativity.
Well-known designer Alex Hammond said: "If you want to find an object, as a witness to the history of the development of the creative industry, it must be a pencil. Its uses are non-territorial, it can be used to compose music, it can be used to code, it can be used to draw sketches, it can be used to design sketches, it can be written sonnets, and it can also be recorded in novels. ”
Pen and paper are undoubtedly the best carriers of creativity.
Since the development of science and technology, the traditional pen and paper have faded out of sight and replaced by scientific and technological innovation tools, which have greatly broadened the boundaries of creativity.
We can arbitrarily write on the Huawei MatePad Pro without worrying about not being able to change it.
Huawei MatePad Pro is a new generation of productivity tools equipped with Hongmeng operating system, and its ecology has a wealth of painting Apps, including a variety of fonts and brushes, which can realize our pursuit of a variety of artistic styles.
Ordinary people can also use technology to explore their own creative boundaries, and perhaps we can all become "wild illustrators in the circle of friends" and make the New Year "new".
Of course, the upper limit of Huawei's MatePad Pro is more than that.
Huawei's MatePad Pro, equipped with Hongmeng distributed technology, can achieve linkage and collaboration with multiple devices, can cast screen mobile phones, and can also connect to computers.
On the Huawei MatePad Pro, the word "Fu" is written by hand, and then the word "Fu" is printed out through the printer, and even the traditional custom of sticking to the blessing can be created with the help of productivity.
The beauty of technology lies in the infinite possibilities, and the space or creative limitations that were once difficult to break through have now become accessible.
The ultimate goal of productivity innovation ultimately falls back to "people." Young people in suspension always have to return to the ground.
Technology is to make people better return to real life, under the blessing of Huawei Hongmeng's productivity innovation, "good luck, every year" may no longer be just a good blessing.
Making each year different from the previous year, and letting people always be accompanied by hope, this may be the reason why millions of people have been obsessed with scientific and technological progress for thousands of years.