For those who buy Volkswagen, there is a very interesting phenomenon, that is, taking 300,000 yuan as a watershed, and prospective Volkswagen owners below 300,000 yuan consider Volkswagen because it looks more advanced or more stylish, while more than 300,000 consumers pursue a diametrically opposed low-key, just like the passages we have heard about Phaeton and Passat. However, with the "tragic suspension of production" in the past few years, Volkswagen's "low-key double male" is only left with the medium and large SUV Touareg, although the North and South Volkswagen in order to seize the market respectively launched the joint venture model of the medium and large SUV Tuang and the territory, but this did not have much impact on the import status of the Volkswagen Touareg, for consumers who are ready to buy Touareg, the consideration of competitive models is often such as audi Q7 this type of luxury brand medium and large SUV.
However, when it comes to Audi and Volkswagen, also as members of the Volkswagen Group, the two brands are inextricably linked in many of their respective models, just like the Audi A3 and Volkswagen Golf produced in collinear, and the entire three major pieces are basically completely consistent. Put on the Volkswagen Touareg and Audi Q7, there are also many people who have such doubts, thinking that buying audi Q7 is to add tens of thousands of dollars on the basis of Touareg to buy "four circles of the lamp factory". Is this really the case? Taking advantage of the Volkswagen Touareg just recently completed the annual revamp, we take the entry model 2022 2.0TSI Ruishang version priced at 651,800 yuan, compared with it is exactly 50,000 yuan more than the Audi Q7 entry model 2022 45 TFSI quattro S line sport model to compare, look at the 50,000 yuan spent on buying the Audi Q7, is it really just a brand premium so simple?
The three pieces look the same, but the Touareg is more like an Audi
Both cars come from the longitudinal MLB Evo platform, and from the three major pieces, the Volkswagen Touareg seems to be exactly the same as the Audi Q7, both are 2.0T+8AT power combinations, the maximum horsepower is 245Ps, and the peak torque is also the same 370N·m. In the suspension structure, the suspension structure of the front and rear multi-link is also adopted. However, a closer look, you can still find some subtle differences, for example, from the engine technology, volkswagen Touareg is still using TSI technology, and Audi Q7 is TFSI technology, the difference in the middle of this F represents that the Audi Q7 has more layered combustion than the Volkswagen Touareg in the engine design, and there are some slight differences in the power details, that is, the Audi Q7 still has similar fuel economy in the case of a larger body than the Touareg size and heavier body. However, due to the engine direct injection mode still used at low speeds, the power response will be faster than Audi, resulting in better acceleration results. In the zero-hundred acceleration comparison between the two cars, the Volkswagen Touareg is 6.8s, while the Audi Q7 is 7.1s. However, the maximum speed that the Audi Q7 can achieve is 231km/h, which is slightly higher than the Volkswagen Touareg. But in general, the difference between the two cars in the three major pieces is not very large.
However, in the four-wheel drive structure, the Volkswagen Touareg and the Audi Q7 have a big difference, and it can even be said that the four-wheel drive structure of the Volkswagen Touareg is more like an Audi in our understanding. We all know that in Audi's technology, the most proud is the quattro four-wheel drive system with a Tolson-style central differential, but with Audi due to cost and fuel consumption control, as well as some off-site factors, abandoning the use of Towson-style central differential. Many people have said that Audi's current quadtro four-wheel drive system has achieved higher fuel economy, but its four-wheel drive capability has declined compared with before. This situation not only occurs in low-end models such as the Audi Q5L, which uses a timely four-wheel drive, but also in the high-end Audi Q7, which still uses full-time four-wheel drive. Compared with the Audi Q7, which uses a mechanical torque limited slip differential, the Volkswagen Touareg still uses a Towson-style center differential, resulting in a more powerful four-wheel drive capability and better passability.
So from the performance of the two cars, if you have mild off-road demand, the lower price of the Volkswagen Touareg may be a more suitable choice, it has a more powerful four-wheel drive system, at low speeds also has better power performance. The advantage of the Audi Q7 is still the better fuel economy on the paved road, but this advantage seems to be less eye-catching at this price.
If you don't consider the demand for 7 seats, the Volkswagen Touareg is indeed more valuable
But in terms of body size and spatial performance, although the positioning is medium and large SUVs, the Audi Q7 does have better performance. Volkswagen Touareg's length, width and height are 4878*1984*1686mm, and the wheelbase is 2899mm. The Audi Q7 has a length, width and height of 5067*1970*1731mm, and a wheelbase of 2996mm. The biggest difference brought about by this space gap is that the Audi Q7 can have more use cases as a 7-seater model, while the Volkswagen Touareg is a 5-seater car.
From the overall configuration of the two cars, the lower price of the Volkswagen Touareg is better than the Audi Q7, which is also one of our "few" feelings from Wolf Castle.
First of all, in terms of safety configuration, compared with the entry-level Audi Q7 that only comes standard with 6 airbags and the rear side airbags that still need to be optional, the entry-level Volkswagen Touareg comes standard with 10 airbags. At the same time, the active safety configuration and driving assistance function is also more comprehensive, compared to the Audi Q7, it has more lane departure warning, lane keeping, parallel assist and automatic parking and other functions, although the Audi Q7 equipped with 360-degree panoramic images is only equipped with a reversing image than the Volkswagen Touareg, but it is still better in the overall driving assistance function.
In terms of comfort configuration, volkswagen Touareg also showed the rare "thick road" of Wolfsburg, compared with the entry-level Audi Q7, it has more air suspension, HUD head-up display, leg rest adjustment and other functions, and the intelligent configuration also has more gesture control and OTA upgrades and other popular configurations.
It can be said that if there is no rigid demand for the seven seats, for consumers, the configuration of the Volkswagen Touareg is more comprehensive and more practical than that of the Audi Q7.
summary:
On the whole, between volkswagen Touareg and Audi Q7, the brand premium brought by Audi halo may not only be the difference in vehicle price, if the four-wheel drive capability and configuration gap are counted together, the brand premium in the middle may be close to 100,000 yuan. But this is not to say that the entry-level Audi Q7 is not good enough, but in comparison, the Volkswagen Touareg is more "thick". Of course, if you need the brand value brought by Audi's four circles for business purposes, then the Audi Q7 may be a more suitable choice. But if you want the vehicle itself to have a higher cost performance, a stronger performance configuration, and no 7-seat demand, the Volkswagen Touareg is indeed more valuable. However, according to our understanding from the market terminal, because the 2022 Volkswagen Touareg has just been listed, there is basically no discount, and the terminal discount of audi Q7 is almost 40,000 yuan, and the actual difference in the purchase price is not too big, but the Volkswagen Touareg is still more product and cost-effective.