On January 24, 2022, in its first year of entering China, the international luxury car brand Jinises fully implemented a new business model created specifically for the Chinese market, presenting a new generation of luxury concepts for Chinese consumers with a unique Jiniseses extraordinary experience, and laying a solid foundation for future development in China.
Through innovative luxury concepts and the best product quality, Geniseith has gained wide favor in the Chinese market. In the first year of entering China, Geniseys was recognized by the authoritative award in China's automotive industry, China's Car of the Year, and its medium- and large luxury car Junises G80 won the "2022 China Annual Design Car". At the same time, the brand night event that marked the official landing of Genissy in China not only broke the Guinness World Record with a shocking drone flight performance, but also was selected as "Best Brand Activation" (Best Brand Activation Award) in the 2021 BEA World Grand Prix, demonstrating the brand's global leading innovation and creativity.
"The past year has been an exciting first year for Geniseys in the Chinese market, and we have ushered in many blockbuster 'firsts' in our journey to deliver a new generation of luxury concepts." Markus Henne, CEO of Denise Auto Sales (Shanghai) Co., Ltd., said, "We have fully implemented a new direct-operated, direct-to-consumer business model created specifically for the Chinese market, and have begun to deliver vehicles to present a unique Genisesy experience for Chinese consumers. The rapid development of the brand and the positive feedback of Chinese consumers have injected more confidence into our future development in the Chinese market, and we will continue to expand our service network to bring more world-renowned models to meet the needs of more 'Genisais Generation'." ”
In the first year of entering China, it was an extraordinary experience of fully landing in Genisesy
Geniseis is committed to building genuine, long-lasting relationships with Chinese consumers through a unique Genises experience. This new luxury experience revolves around product experience, consumer experience and lifestyle experience.
Geniseis has created a new direct-to-consumer business model for the Chinese market, presenting a unique Genisesy experience for the "Geniseith Generation". With the support of the Genisesy Digital Ecosystem, the business model has been fully implemented through the Genisesay House and The Jenises Centre in Shanghai and Chengdu. At the same time, this unique new luxury concept also makes Genisesy stand out among luxury car brands.
Through the "Dual-Style Configuration Strategy", Denises offers Chinese consumers two configuration versions , the Deluxe Edition and the Ultimate Edition , both of which have a higher standard configuration level than their peers , making it easier for consumers to choose a car. Based on the transparent pricing model of "Jennissee One Price Commitment", for the same model and configuration, The Genisesy models are applicable to a unified price for all sales channels in the Chinese market. "Geniseis Partner Concept" enables every consumer who is interested in Genisesy to enjoy a one-on-one quality service experience provided by exclusive partners in every interaction with the brand.
The "Denyses Free Pick-up Service" is committed to providing consumers and car owners with the ultimate convenience experience, including scheduling test drives, door-to-door delivery, and providing pick-up and drop-off services for car owners with specific maintenance at any designated location in the city. Based on a comprehensive warranty and sincere service, the "Genisesy Worry-Free Service Plan" provides car owners with 5 years or 100,000 kilometers of warranty service and free maintenance services, as well as unlimited mileage Chinese mainland all-weather roadside assistance services within 5 years to protect every part of the owner's journey.
The product experience is an important part of the Geniseith's extraordinary experience. GeniceSee has launched the Medium and Large Luxury Sedan Geniseys G80, medium-sized luxury SUV GenisesYS GV80, luxury sports sedan Geniseses G70 and the first Exclusive Chinese model, the Geniseys G70 Edition 1 Limited Edition Edition. These outstanding products have begun to be delivered to Chinese consumers one after another, and also symbolize the official establishment of The Genesis Galaxy, the Chinese car owner community of Genissy.
At the level of lifestyle experience, Genises is committed to presenting a new generation of luxury concepts for the "Geniseith Generation" through cross-border diversified fields. The "Genissy Generation" has a bold and innovative view of lifestyle, and their unique and exquisite aesthetic taste coincides with the brand spirit of Genisaith. The brand delved into luxury lifestyles, attracting a plethora of younger Chinese consumers. Not only did Genissy launch an in-depth collaboration with Shanghai Fashion Week, but also unveiled The Genises Restaurant in Shanghai to create an unparalleled culinary art experience, further demonstrating the brand's firm determination to continue to explore the lifestyle field.
In 2022, we will further deepen our efforts in the Chinese market
Building on the solid foundation established in its first year of entering China, Genissy will continue to enrich its product layout and make a positive impact on consumers' lives. In 2022, Genises will introduce more new products with global reputation, forming a model matrix from entry-level to flagship-level. At the same time, based on the global vision of the brand's electrification strategy, Genissy will embark on a new journey towards a sustainable future.
In 2022, Geniseis will expand its service network nationwide to more than 10, covering cities such as Beijing, Chongqing, Guangzhou, Hangzhou, Nanjing and Suzhou, presenting the genisesis experience to a wider range of consumers.
At the same time, Geniseis will continue to strengthen its unique positioning in the Chinese market, starting from brand building, through the unique Genisesais extraordinary experience, and more Chinese consumers to establish sincere and long-term relationships, and further interpret the new realm of luxury.
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