On January 24, Kuaishou launched its first self-made Olympic documentary "Twenty", paying tribute to the ordinary people behind China's ice and snow.
The "Twenty" series of short films consists of 8 episodes, mainly focusing on the key number of "twenty" and the core of "every figure in the ice and snow is worth recording", through the key units of twenty years, twenty people, twenty years old, twenty times, twenty meters / second, telling the extraordinary life story of the Ice man on the Kuaishou platform.
Focus on the ordinary people behind China's ice and snow, and light the fire of the Winter Olympics with love
In the 20 years since China won its first Winter Olympic gold medal in 2002 to China's hosting of the Winter Olympics in 2022, countless vivid faces have driven The leaps and bounds of China's ice and snow industry. These people are not the focus of the Olympic arena, but they are ordinary people who cannot be abandoned behind the Olympic Games, and they ignite the fire of the Winter Olympics with love and persistence.
The "Twenty" series of short films focuses on the ordinary people behind these Chinese ice and snow, leading the audience to approach the ski instructor @SKI Xie Ting, ski resort operator @ Broadcast Happiness, nearly 70-year-old ski enthusiast @ Love Ice and Snow, ice hockey team teenager and coach @ Yu Mingrunze, former national team skier @ snowboard girl who retired due to injury, curling team member @ Chang Lei, Chongli Homestay lady @ homestay hotel hostess, Winter Olympics college student volunteer @ Kobayashi classmates who are trying to live and other fast hands of different ages, different occupations, Ordinary snowman with different life experiences.
@SKI Xie Ting, a 35-year-old international ski instructor from Chongli District, Zhangjiakou City, has worked in Beijing, run shuttle buses in Chongli and worked as a security guard at ski resorts. Later, his life was changed by ice and snow and the Winter Olympics, and he not only opened a ski club, but also became a national referee for alpine skiing in 2020. The ski videos that Xie Ting shares in Kuaishou every day also make more people feel the charm of this sport.
Also a native of Chongli, 32-year-old @ Homestay Hotel owner Lady Xiaole, who had previously done security checks in Beijing and sold clothes in Zhangjiakou clothing stores, returned to Chongli in 2014 to start running apartments. Since Beijing and Zhangjiakou successfully bid for the Winter Olympics, Xiaole's business has become more and more prosperous because of the Winter Olympics and ski industry, and she currently operates more than 20 hotel apartments.
Film and television worker @ Chang Lei has been immersed in the world of curling since he first experienced curling in his hometown of Harbin during the Spring Festival in 2015, and then made up his mind to learn curling after returning to Beijing, and hired a curling professional team coach to teach. His coach is Zhao Shizeng, China's first generation of curlers and professional icemakers. At present, Chang Lei is a curling team member with a pot age of 5 years.
Diversified derivative content + national interactive activities to open a panoramic Winter Olympics journey
In addition to launching self-made Olympic documentaries, Kuaishou, as the official rights holder of the Beijing 2022 Winter Olympics and the popular international sports community, has also created diversified derivative content, as well as popular and highly sticky interactive activities, to help the Winter Olympics in multiple ways.
Among them, the ink-style hand-flipped paper animation short film "Breaking the Cocoon" launched by Kuaishou in the 30 days of the countdown was released, which quickly detonated the whole network. The film uses the unique perspective of Kuaishou Lao Tie to show the charm of 7 major ice and snow sports such as skiing, biathlon, skating, curling, etc., and cheers for Chinese athletes preparing for the Winter Olympics.
During the Olympic Games, Kuaishou will also launch self-made content related to wonderful events, including but not limited to the collection of wonderful short videos of Olympic athletes, live tidbits of Olympic champions, mixed cuts of event content, event hot lists, etc., to create content that conforms to the communication rules of the short video and live broadcast era, and comprehensively meet the diverse needs of the audience to quickly understand the latest situation of the event and the story inside and outside the arena. For example, the "Ice and Snow Express", which focuses on the hot events and highlights of the event during the Winter Olympics, will be assisted by a number of stars and big V, leading the audience to quickly understand the gold medal points of the Chinese team and fully grasp the hot content; the interview program "Ice and Snow Heroes" can allow users to understand the knowledge of ice and snow sports, appreciate the highlight moments of the athletes' arena, and explore the lively and vivid side of their arena. In addition, Kuaishou will also extend the hot spots of the Winter Olympics to other fields, creating cross-border sports entertainment cross-border variety shows such as "Ice and Snow Team Collision" and "New Year's Taste of Ice and Snow Season".
At the same time, Kuaishou has also launched a number of winter Olympic-themed national interactive activities. Among them, the "Happy Ice and Snow Season for the Winter Olympics for All" short video challenge launched by Kuaishou and the Beijing Winter Olympic Organizing Committee has attracted a large number of winter sports enthusiasts to participate together, setting off a boom in ice and snow sports in Kuaishou Station. The "Winter Olympic Hundred Big Coffee Group" initiated by the Group Department of the State General Administration of Sport and Kuaishou was also officially formed recently, with members including star leaders Jing Tian, Xu Lu, He Hongshan and Chen Ruoxuan, Winter Olympic champions Zhang Hui, Chen Yufei and Deng Yaping, Chinese Super League champion goalkeeper Wang Dalei, nine-ball diva Pan Xiaoting and other star athletes, as well as Winter Olympic volunteers, big Vs and creators, etc., in addition to the International Olympic Committee, Xinhua News Agency, Global Network and other institutions and media also joined the team of "Winter Olympic Hundred Big Coffee Group". During the Winter Olympics, they will record every aspect of the Beijing Winter Olympics in a panoramic way through short videos and live broadcasts.
As the official broadcaster of the Beijing 2022 Winter Olympic Games and the short video and live broadcast platform participating in the broadcast of Olympic events, Kuaishou will make full efforts from multiple dimensions such as events, content, interactive gameplay, etc., present every wonderful moment inside and outside the Olympic Games in a panoramic manner, and let the user experience a good-looking and fun Winter Olympic Games.