Backed by the big tree of Geely, Volvo operates relatively smoothly in the Chinese market. On January 25, Volvo's first city center store in China, Shanghai Jingyao Qiantan City Center Store, was officially opened recently. Located in the city's core business district, the store mainly showcases Volvo's new energy models and the stylish and modern Nordic lifestyle.
It is reported that the Shanghai Jingyao Qiantan City Center store not only displays new energy products, but also provides test driving services, but it is necessary to make an online reservation in advance. In addition to the more convenient to see the car test, users also enjoy "the same price in the same city full transparency", online orders, unified prices, no need to negotiate prices. In addition, the store also arranges a special reception and provides 6 pre-sales services of "filling up a tank of oil", "delivery official gift", "waiting for you to nine o'clock", "test drive with your heart", "tasting tea", "recommended gift". In this way, Volvo's city center store is different from the dealer's 4S store, which pays more attention to the quality of service.
It is expected that by the end of 2022, Volvo Cars will also open more than 30 city center stores in core cities such as Beijing, Shanghai, Guangzhou and Shenzhen, covering major cities in China.
According to Volvo's 2021 global sales data, Volvo Cars sold 698693 vehicles worldwide, an increase of 5.6% year-on-year, of which sales in China were 171676 units, an increase of 3% year-on-year. It is worth noting that volvo new energy vehicles Volume series sales of 189216 units, accounting for 27% of total sales, an increase of 63.9% year-on-year.