Zhi DongXi (public number: zhidxcom)
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Zhidong January 24 news, according to foreign media reports, Apple or at the spring conference to release the new iPhone SE and iPad. The new iPhone SE is expected to be equipped with a faster processor and support for 5G features. The new iPad Air may use the A15 chip of the iPhone 13, and the iPad Pro may use the M2 chip.
In addition, later this year, Apple may release a new Mac family with M1 chips. AppleInsider news said that this year may usher in apple's most new products in history in the fall conference. The new products in the fall will be updated synchronously with the "iPhone 14", and the new iPads, Airpods, Apple Watch, Mac computers, etc. are expected to achieve large-scale updates.
On January 27, Apple is expected to release the first quarter of fiscal 2022, and its product sales may set a record, which is closely related to Apple's strategic arrangement for launching new products. Apple generally releases major products at fall conferences, including new iPhones, Apple Watches and Macs, in preparation for holiday sales, and the large number of new products that consumers snap up during the holidays will help Apple achieve record sales.
First, the spring new iPhone SE supports 5G, iPad series or chip upgrades
According to Bloomberg news, apple's spring conference this year will be held in March or April, and it is expected to release a new iPhone SE, whose appearance design and previous design will not be much different, and retain TouchID fingerprint home button, single camera and other functions, but Apple will be equipped with a faster processor and support 5G functions.
For the iPad product line, given that the iPad Air has not been updated since the end of 2020, Bloomberg believes that this year Apple is likely to launch a new iPad Air, and the new product may use the A15 chip of the iPhone 13, similar to the iPad mini launched last year. In addition, since just over a year after the release of the 2021 version of the iPad Pro, the new iPad Pro may not be released anytime soon, but it is foreseeable that the new iPad Pro may be equipped with an M2 chip and be able to achieve wireless charging capabilities.
Earlier this week, russian regulators' documents showed updates on three new iPhones and nine new iPads, and the updates about the three iPhones may be related to multiple iterations of the iPhone SE, but nine new models are too much for a new iPad Air, it is possible that Apple has developed more products, and it is also possible that Apple has submitted an application for this fall's product release in advance.
Second, the Mac series or the introduction of self-developed chips, the number of products released in the fall of 2022 is expected to hit a record
According to foreign media reports, Apple hopes to introduce the M1 Pro chip into another series of Mac computers in the first half of this year, which means that there may be a more high-end Mac mini or iMac in the public consumption field this year, according to Apple's product release strategy, such products are expected to be listed later this year. In 2020, Cook has said that he hopes to use about two years to achieve the update of all products from Intel chips to self-developed chips, and the update of new iPads and Mac computers on chips may be a harbinger of this wish.
▲Apple M1 chip
According to AppleInsider, by the fall of 2022, the number of new product releases from Apple will be the highest number of new products released in the autumn of Apple's calendar years. The first is the "iPhone 14", at the same time a total of four new iPhones are expected to be released. According to Bloomberg's current estimates, Apple will also release a low-end MacBook Pro, an upgraded iMac, an upgraded Mac Pro, an upgraded MacBook Air, an upgraded AirPods Pro, three Apple watches, a low-end iPad and iPad Pro. Given the wide range of new products, Apple may host multiple events to boost sales, such as the fall 2020 trilogy.
Third, the product release strategy to drive sales, Apple's first quarter of fiscal 2022 earnings or a new high
Apple generally updates its products in the spring, or releases some supplemental products, releases new software in the summer, and holds developer conferences, and releases major new hardware products in the fall.
One of the reasons for this strategy is that Apple needs to develop a software product roadmap before the hardware is released, and customers and developers see the software in the summer and then see it in action in the fall. On the other hand, by keeping new iPhones, Apple Watches, and Mac computers for release later in each year, Apple's holiday sales will climb sharply.
Apple will release the first quarter of fiscal 2022 on January 27, and Apple is expected to achieve record sales performance due to the large number of new iPhones, Airpods and Mac computers snapped up by consumers during the holidays, which is closely related to Apple's model of releasing new products.
Conclusion: Apple multi-line combat, self-developed chips into the key to victory
According to media reports, Apple's spring new products began to warm up the market, and in March or April, Apple will launch new iPhone SE and iPad products at the spring conference, which will be upgraded in processor and chip performance, and more high-end new Mac computers may meet with the public later this year. Apple's product sales are set up in the spring, summer, autumn set three nodes, of which the blockbuster products are generally announced in the autumn, which has driven the growth of Apple product holiday sales, January 27 Apple released the first quarter of the 2022 fiscal year, product sales may set a new record.
At present, Apple's existing business is widely welcomed by the mass consumer market, Apple's various products have completed the transition from Intel chips to self-developed chips, whether the Mac computer equipped with M1 chips this year can solve the problem of system collapse that has been exposed in the past, and Apple's self-developed chips will also bring what kind of "black technology" features to the product, which is worth looking forward to.
Source: The BloomBerg, AppleInsider