I have to say that the recent news about "acquisitions" in the technology circle is really a bit much.
Two days ago, Microsoft spent more than 400 billion yuan to acquire Activision Blizzard, and so far netizens have not ended playing the terrier carnival.
Then in the morning, the machine brother opened Weibo, and then came a big news:
#吉利拟收购魅族 #
In the first month of 2022, companies are busy releasing or warming up new flagships.
I didn't expect the first big news about Meizu, not what news there was in the Meizu 19 series.
It is a Meizu mobile phone, and it is suddenly going to change its surname.
First of all, let the unknown friends cover the background story of this matter.
The friends did not guess wrong, the Geely that came out of the acquirer was the Geely who made the Geely car.
As early as half a year ago, Geely had established Hubei Xingji Times Technology Co., Ltd. and officially announced its entry into the high-end mobile phone industry.
The first phase invested 10 billion yuan, and at that time, the brother also wrote an article about this matter.
After the news was exposed, some media also urgently contacted both Geely and Meizu.
Jili's reply was: no comment; Meizu was: Thank you for your concern for Meizu.
Classic ambiguous reply, no confirmation or denial.
Brother Ji estimated that if this matter was to be discussed, 80% of it should be discussed.
But whether it can be done in the end is still inconclusive.
Since there is a spectrum, the problem arises.
If, I say if, the rumors come true.
What will it mean for Meizu to be acquired by Geely?
I don't know what everyone thinks, will it be more of a pity.
But after the brother calmed down for a few minutes, I thought ah, since Meizu lacked money, Geely was bent on building a mobile phone.
Then if the rumors come true, it is really not a good thing for Meizu.
Let's talk about Meizu first, it is undeniable that it once had a very glorious history.
On the classic model, its M8, M9, MX2, MX3, etc., have left a strong ink in the history of domestic mobile phones.
Especially at the beginning, the 15:9 screen ratio of this one was good and visually stunning.
In terms of sales, it also exceeded 20 million units in 2015.
Although it is not as good as the "Gohuami OV" of the first echelon, it is also the shoulder handle of the second echelon.
Friends who contact the mobile phone early should not forget the enmity between Meizu Millet and Meilan Red Rice.
For example, the machine brother is more impressed, in 2015 Meizu MX4 released, because it is cheaper than Xiaomi 4 by two hundred pieces.
As a result, Lei Jun's Weibo was directly attacked by a bunch of "1799" comments.
Later, Redmi sent a Redmi Note2 starting from 799 yuan, and the same grand situation returned to Huang Zhang and Meizu.
But now when everyone talks about Meizu, the most common sentence is:
"Sales have never won, votes have not been lost."
This is the terrier, but also ... It is indeed a fact.
(Some time ago Weibo engaged in the 2021 annual high-end flagship voting)
Are you going to say that Meizu hasn't sought change?
But in fact, it has tried various solutions, or so to speak, it has been repeatedly jumping between various strategies.
For example, let's pull back the clock back to 2018.
After 16 years of "more concerts" and 17 years of major rollover of Meizu Pro7.
Huang Zhang, known as the "Yellow Carpenter", decided to return to take over Meizu's mobile phone.
Boss Huang's strategy is very simple, and the future Meizu will only take the boutique route.
What about the mid-to-low-end charm blue that is acclaimed and popular? Cut it straight off.
And then meizu behind, what mobile phones have been sent?
In 2018, the world began to welcome the "full screen" in the context.
Meizu handed over such a Meizu 15 series:
It turns out that even though you have a pure white body, there are more details polished.
But this kind of "dream machine" that comes against the trend, sales can only be a fantasy.
(When Meizu 15 was not yet released, it was first announced 16.) ）
Meizu 16, which took over the baton urgently after 4 months, is indeed the best mobile phone Meizu has ever made in recent years.
The full-screen design of the upper and lower widths, the configuration of the standard flagship machine, and the starting price of 2698.
The "true incense machine" that everyone often hangs on the lips now stems from the evaluation of netizens at that time.
However, the machine brother is going to say but again.
Meizu 16, which had a good wind evaluation in the early stage, still did not seize the opportunity.
The shortage of goods is directly lacking to the point of not being single for 30 years, and it is impossible to grab it at all.
Later competitors' new products have come, and Meizu has made up a bunch of goods.
In the end, it can only be closed with a reduced price.
It is equivalent to making empty money on word of mouth, and sales have not actually earned much.
Two generations of fine products, two generations have not been achieved.
By the time Meizu 17 and 18, Meizu was already facing a lower and lower voice in the supply chain, and was officially pulled away by the head brand.
The entire industry is customizing a wide variety of CMOS, and the Meizu 17 can only use the universal IMX686.
Even the optical image stabilization that was previously marketed has been castrated in this generation.
The configuration of the 18 Pro has been improved a lot, but the price of up to 5999 yuan can not let everyone "this time must be".
So, seeing the boutique route doesn't work.
Meizu has now moved The Charm Blue back, but this product...
It is also a repeated jump, and last year's three zeros.
Regarding the Matter of Meizu's "Triple Zero System", the machine brother has also talked about it several times.
When it first came out, the courage was really admirable.
It makes people feel that Meizu, which has always been a maverick, has once again taken the first step for this industry.
As a result, it is really how beautiful the ideal is, and how bone-like the reality is.
The "triple zeros", which had made a huge noise, failed in only half a year.
So, looking back now, since Meizu has already tried so many ways around, it doesn't work anywhere.
Perhaps for them, it is not easy to say how long they can persist in doing mobile phones.
As for Geely, the machine brother felt that it did not look like it, suddenly killing out to buy the bytes of nuts.
Now, in addition to setting up a new company, Geely has also recruited many executives in the original mobile phone industry.
It can be seen that Geely really wants to build a mobile phone this time.
And, as we all know, Geely's main business is automobiles after all.
Meizu has begun to work on flyme For Car, if it is done well, it may also be linked with the products of the car.
Put it more simply.
Compared to the feeling of worthlessness and the constant erosion of market share.
What the brother is more willing to see is a Meizu mobile phone with funds to engage in research and development and live well.
(Prophet, knife up)