According to 36Kr, Geely Group's mobile phone company is discussing the acquisition with Meizu, and neither side has responded positively, combined with the remarks that Mr. Li Shufu, chairman of Geely Holding Group, has publicly expressed and the background of its companies, as well as the current business status of Meizu Technology, the credibility is extremely high!
"Mobile phones are the application carriers of electronic product market verification and software innovation, which not only allows users to share innovative results as soon as possible, but also transfers a safe and reliable part of the results to the application of automobiles, so as to realize the close interaction between car-machine and mobile phone software technology." --Li Shufu
In September 2021, Geely Group established Hubei Xingji Times Technology Co., Ltd. (hereinafter referred to as Xingji Times), positioning the field of high-end mobile phones, legal representative, director and general manager Wang Yong, who once served in ZTE and led the TD-SCDMA mobile phone and other product business; in addition to ZTE, some of the R&D personnel of Xingji Era have Xiaomi/OPPO backgrounds
Hubei Xingji Times Technology Co., Ltd. Enterprise public information
Background one Hardware is not difficult, ecological precipitation is not easy
In 2022, users choose a mobile phone product will not only consider the brand and performance, but also the software ecology, friends familiar with the mobile phone circle can even say the main configuration of this generation of Qualcomm flagship machine without thinking, the reason is that in addition to individual manufacturers, the upstream supply chain has what they can only use.
Even give a cost price and approximate number of releases, OEM (foundry) will solve most of the problems for you except the market, specific reference to "Gree mobile phone" and "Hisense car".
Compared with hardware manufacturing, the system and software ecological threshold is much higher, starting from xiaomi's launch of the first version of MIUI, the vast majority of Android users began to localize and adapt to the perfect custom UI, for the same reason because it is easier to use than the Android native system! Coupled with the supporting linkage of hard-core functions such as cloud services/smart homes, the longer it is used, the greater the stickiness.
Although it is not as painful as the price of camera door change, as long as the manufacturer does not die, the problem will not be too big.
Meizu Flyme as the "forerunner" of the domestic custom UI, known for its small and beautiful, loved by many "meiyou", even if the current market share is not optimistic, Flyme's loyal user base is still not to be underestimated, especially the "novice players" who want to enter the game, with funds for time and resources is a very cost-effective business, such as Geely Holdings.
Background 2 Acquisition of Meizu "Kill Three Birds with One Stone"
First, according to the IDC released the third quarter of 2021 China mobile phone market report, Xiaomi /OV / Apple market share has exceeded 70%, Huawei despite the lack of core also through independent sub-brands and other ways to maintain product shipments, Geely wants to enter the game As long as it takes meizu on the edge, most of its users can gain a firm foothold;
IDC 2021 Q3
Second, different from the joint cooperation between enterprises / brands, after the acquisition of Meizu, Geely has 100% of the right to speak, according to the needs of the automobile business layout, GKUI and Flyme deep integration mutual promotion, enhance the experience of Geely model car machine system, reverse for Meizu and Flyme increment, to achieve their own
Third, the market value of Meizu at its peak is estimated to be about 2.046 billion US dollars, equivalent to 12.97 billion yuan, to know that this is through the 2015 Ali investment in Meizu (590 million US dollars accounted for 28.83%) reverse estimation of the market value, so what is the market value of Meizu now? Is it a good choice for Geely, which has spent 10 billion yuan to create vehicle-machine synergy?