What do we think of hardcore SUVs, landscrossers, Tourbil, Pajero, The Guardians, or Wranglers? Yes, the above old guys have long become synonymous with hardcore off-road, and as a Chinese off-road vehicle enthusiast who wants to own any of them, it often means paying a small price, and because of this, there is always an insurmountable gap between off-road vehicles and ordinary consumers in China.
But last year, a domestic hardcore off-road vehicle came out, which completely ignited the Chinese market's enthusiasm for the word "off-road", which is the tank 300. In the past 2021, tank 300 sold a total of more than 80,000 vehicles, people's enthusiasm for it even makes the Great Wall a bit overwhelmed, the market is more in line to pick up cars, used cars are more expensive than new cars, this is put two years ago, who believes that this is a domestic hardcore off-road vehicle to make achievements.
Tank 300 blowing up this hardcore off-road trend even let the predecessor BJ40 also shine, last year's annual sales rose by nearly 6,000 units, it seems that the era of off-road vehicles belonging to China has arrived, similar to Jietu such domestic brands have also begun to act, launched a new car Jietu T-X. No, the veteran manufacturer Dongfeng is also aware of the business opportunities of hardcore off-road vehicles, but this time it has chosen another way.
Recently, Dongfeng Motor officially announced the establishment of its high-end new energy off-road vehicle division - Dongfeng M, and also announced a picture of the future 4S store, while looking very atmospheric, the sharp-eyed students also found that the word "Warrior" in the picture appeared in the upper right corner of the 4S point, is Dongfeng going to take this opportunity to resurrect the former military off-road vehicle Warrior? It's a reverie.
Dongfeng's new new energy off-road brand will uphold the brand concept of "fearless and conquest", create high-end electric off-road vehicle products in the face of personalized user groups, and develop a new MORV electric off-road platform for use. It is reported that the project factory has officially started construction on January 18, with a total construction area of 96,000 square meters, including major functional areas and various supporting facilities. The new plant is scheduled to be commissioned in 2023 with a planned production capacity of 100,000 units.
It can be seen that this time Dongfeng chose the road of pure electricity to enter the hardcore off-road vehicle market, but there are also many small partners who are surprised, saying that the new energy vehicle without gasoline can still be called hardcore off-road? My point is that off-road is absolutely fine, and as for the hardcore is not a hardcore, it is a more subjective problem.
It should be known that the pure electric powertrain can provide more abundant and direct torque than the traditional fuel off-road vehicle, which is more conducive to the vehicle to conquer various rugged terrain, and the pure electric platform has a more intelligent four-wheel drive system that also helps the off-road vehicle to get rid of difficult situations when encountering embarrassing situations, and when challenging high altitude areas, pure electric power can better overcome the "altitude sickness" that currently occurs in fuel engines, and these advantages are quite obvious in the hybrid version of the Wrangler.
There is no doubt that a purely electric off-road vehicle will make off-road easier at the expense of the feeling of many vehicles communicating and the sense of accomplishment after successfully conquering difficulties. However, Xiaobian is more looking forward to how Dongfeng will deal with the endurance problem of pure electric off-road vehicles in the future, after all, endurance is also a very important indicator for a hardcore off-road vehicle.
Finally, I have to say that pure electric powered hardcore off-road vehicles are indeed a field that has yet to be developed, and the Hummer brand that was resurrected the previous year will also focus on the electric off-road vehicle market, which shows the development potential of this market segment, and hopes that Dongfeng's new project will really bring us an unprecedented intelligent off-road experience in the future.
So do you think that Dongfeng's pure electric hardcore off-road vehicles will be like today's tank 300 detonation fuel hardcore off-road vehicle market, driving the development of the pure electric off-road vehicle market? You may wish to leave a message in the comment area and discuss this issue together.