Cloud appreciation of non-heritage spring! Hainan launched the 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcast hometown" activity

New Hainan Client, Nanhai Net, Nanguo Metropolis Daily January 20 news (reporter Chen Wang correspondent Chen Hongni) Spring Festival, Lantern Festival is an important traditional festival for Chinese people. Every year, during the Spring Festival and Lantern Festival, it is an important time node for various places to carry out intangible cultural heritage exhibitions and folk customs activities. In order to create a joyful, peaceful and festive Chinese New Year atmosphere, so that the people can feel the strong taste of their hometown in the context of the normalization of epidemic prevention and control, in accordance with the unified arrangements of the Ministry of Culture and Tourism, Hainan Province launched the 2022 "Culture into Ten Thousand Homes - Video Live Hometown Year" activity.

Hainan launched the 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcast hometown" activity.

Hainan's Annual Customs Intangible Cultural Heritage Projects cover dozens of items, including Carp Lantern Festival, Lecheng Island Lantern Festival, Fucheng Lantern Flower Festival, Junpo Festival, Hainan Doll Play (Wenchang Doll Play, Sanjiang Doll Play), Qiong Opera, CupPan Dance (Wenchang CupPan Dance, Lingao CupPan Dance), Danzhou Tune, Lingao Fishing Song, Haikou Tiger Dance, Hainan Qilin Dance, Wenchang Volleyball, Li Traditional Paper-cutting Art, Indigenous Sugar Technique, Hainan Flour Cooking Technique (Haikou Hainan Flour Cooking Technique, Lingshui Acid Powder Cooking Technique), Vegetable Bag Rice, etc.

The Department of Tourism, Culture, Radio, Television and Sports of Hainan Province organized cities and counties to base themselves on Hainan's characteristics and integrate the new achievements in the development of intangible cultural heritage protection and inheritance from January 10, 2022 (the eighth day of the first lunar month) to February 15, 2022, and record and disseminate colorful intangible cultural heritage projects on new media platforms such as Douyin, Xiaohongshu, Kuaishou, Station B, weibo and other new media platforms through short videos and live broadcasts, and mobilize public participation and interactive exchanges to enjoy the intangible cultural heritage and find the taste of Hainan New Year together. Create a Chinese New Year with a strong traditional charm for the broad masses of the people.

Hainan Province's 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcasting hometown" is a specific measure for the Hainan Provincial Department of Tourism, Culture, Radio, Film and Television and Sports to actively respond to the Spring Festival cultural activities of the Ministry of Culture and Tourism, further strengthen the protection and inheritance of intangible cultural heritage, and adhere to creative transformation and innovative development.

This activity is carried out in online form, through the mobilization of intangible cultural heritage protection institutions, project protection units, non-genetic inheritors, workers, traditional culture enthusiasts and the majority of netizens where the annual customs intangible cultural heritage project is located, will be in line with the requirements of epidemic prevention and control of the normal annual customs non-genetic inheritance activities, or around the annual customs cultural activities, intangible cultural heritage projects related to the "new year culture", etc. recorded with the lens, participate in the douyin, little red book and other platform related topics, live broadcasts and other activities, and jointly show the colorful intangible cultural heritage customs of Qiongzhou land, Disseminate new achievements in the protection and development of Hainan Intangible Cultural Heritage, and enhance the influence and reputation of Hainan Intangible Cultural Heritage.

At present, the "Video Live Hometown Year" exhibition area of platforms such as Douyin and Xiaohongshu has been launched one after another. The participating platform also launched activities related to "New Year Culture" topics, live broadcasts and so on.

The new Hainan client opened the "Cloud Appreciation Intangible Cultural Heritage Spring, Looking for Hainan New Year's Taste in Hainan Province 2022 'Culture into Ten Thousand Homes - Video Live Broadcast Hometown Year'" activity special topic, collecting relevant plate content and presenting the characteristics of Hainan Intangible Cultural Heritage.

The Douyin platform launched the #Intangible Cultural Heritage New Year Dou to broadcast#, #Hainan Non-Heritage New Year#. Open the Douyin APP, search for #Hainan Intangible Cultural Heritage New Year # or #Intangible Cultural Heritage New Year Dou to Broadcast # enter the topic page, click "Participate Now" or "Start Broadcasting" below, you can choose to upload the filmed video, you can also shoot directly on the spot, when the video is released, the copywriter brings a double topic # Hainan Intangible Cultural Heritage New Year # and #Intangible Cultural Heritage New Year Dou to broadcast #, and @ Hainan Intangible Cultural Heritage official account, you can successfully participate in the activity.

Hainan Province's 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcast hometown" activity is waiting for you to participate.