Concentrate your firepower to break through a little

This afternoon listened to the Ali International Station a cross-border e-commerce business owner to do some sharing, its self-proclaimed typical diaosi counterattack, from a three-no-one personnel, into an annual sales of more than a hundred million trading companies, shared a lot of dry goods, but the author's most touching should be about the problem of resource input, because it is online business, traffic is particularly important, its core idea is to invest in advertising costs, to achieve the top of the display, so the inquiry is particularly much, the conversion rate also increased accordingly, plus other efforts, In the end, it became more successful.

Teacher Liu Run said in the APP course that the channel funnel = traffic (limited traffic) * conversion rate * customer unit price * repurchase rate, and traffic is the top priority, so whether it is for merchants or platform service providers Alibaba, obtaining various traffic is one of the important tasks. In addition to its own operation, Alibaba also obtains more traffic access through various global acquisitions, and traders on the platform need to continuously invest huge financial and material resources to obtain more effective traffic if they want to obtain more traffic.

To obtain effective traffic, it is similar to capturing a city, in order to succeed, you need to concentrate more artillery fire to open a city wall opening, in order to have the possibility of winning, just like the trader mentioned at the beginning of the article, its boss spends more than a million dollars a year on Alibaba International Station.

Huawei founder Ren Zhengfei also has a similar view and strategy, in addition to proposing "let those who can hear the cannon to call for artillery fire", but also put forward "concentrate all artillery fire for a breakthrough in the city wall", and this theory is also described in the "Huawei Basic Law", but it is about the principle of pressure, but the essence is the same, as follows: "We adhere to the "pressure principle", in the key factors of success and the selected strategic growth point, to allocate resources with strength that exceeds the main competitors, or do not do, to do, It will greatly concentrate human, material and financial resources to achieve key breakthroughs. ”

Indeed, giants like Huawei need to concentrate all artillery resources to break through a city wall, not to mention thousands of other small companies, each company's resources and capabilities are limited, so it is necessary to analyze the main and secondary aspects of the contradiction, seize the main aspects, concentrate resources and artillery to attack a commanding height, of course, the premise is to do a good preliminary research in the early stage, and there is a preliminary plan and team can fight, only the combination of these factors can have the possibility of success.

Finally, in this era of "mass entrepreneurship, mass innovation", especially many small and medium-sized micro enterprises, in addition to paying attention to cultivating and exercising their own basic skills, more need bosses or key personnel to grasp the main contradictions in the development of things, and then find as many resources as possible to break through the key city wall, other aspects of the temporary imperfection does not matter, because only into the city wall, there is a follow-up story.

Grasping the main contradiction and concentrating firepower to solve the problem of the breakthrough point of the city wall is a problem that all business owners have to think about.