In June last year, Yao Chen, an artist under Pan-Collar Culture, started his new acting career after graduating from R1SE. 2021 is destined to be an extraordinary year for Yao Chen. 12 variety shows, 7 music works, 3 MVs, 5 music festivals, 25 hot searches, 11 brand cooperation, 2 music trophies and 2 sports gold medals have achieved Yao Chen, who is busy and full of harvest in 2021.
Yao Chen: Focus on music, live up to every stage!
In 2021, Yao Chen released 2 EPs and 2 singles, including "No Need to Answer", "Sunset of Mobius", "Let It Go · NEVERMIND" "Night Hustle · YEAH, NOW, XXX, Wake Up · LITHOPS" and the golden song cover "Our Love", a total of 7 musical works. In the works created by himself, Yao Chen uses the four-step series of "Raw Stone Flower Series" to string together in musical works, conveying new vitality through his life perception and musical attitude. From the beginning of 2020 when raw stone flowers look like stones, Yao Chen brought the maverick "Disdain · NEVERMIND), to the initial budding appearance of the raw stone flower in 2021, reflecting the habit of pretending to be in his heart of "No Need to Answer", and then to the "Night Noise · YEAH, NOW), which shows the close relationship between music and life from a self-soothing perspective, culminated in the release of "Wake Up · LITHOPS" explains the feelings that the blooming raw stone flowers bring to Yao Chen and the listeners to different degrees of life awakening. Yao Chen integrates the ingenuity of the "four steps" of Shengshihua into the planning concept of the entire series of musical works and MVs, showing the music story to the public step by step, and also implementing Yao Chen's determination to "speak with musical works".
From trainees to young singers to original musicians, Yao Chen, under the cultivation and support of pan-collar culture, has continuously broken through himself while also striving for excellence in his music career. At the 3rd TMEA Tencent Music Entertainment Festival held not long ago, Yao Chen just won the "New Force Mainland Musician of the Year" award, and won the "2021 Media Favorite Artist" award at the subsequent QQ Music Fusion Hip Hop Awards Ceremony. Winning the award of the top music platform is not only the recognition of Yao Chen in the industry, but also the affirmation and praise of Yao Chen's strength by the broad audience.
In addition to the musical works, it is worth mentioning the busy performances and stage works of the year. After completing his own SHOWCASE "Chen Unpredictable" in June, Yao Chen has started many large-scale performance activities such as music festivals. Chengdu Happy Valley HUMO Music Festival, Ningbo Luomeng Universal Park Star Season, Shanghai Sprite Cool Music Festival, Nanjing Happy Valley Blue Whale Music Festival, Guangzhou Guochao Music Festival, etc., on every stage can see Yao Chen's intentions, song and dance choreography, makeup and hair styling are ingenious, the performance program is carefully designed and DJ interactive DJ, matching high-precision visual production in different songs, and strive to bring the audience a high level of audiovisual enjoyment in every performance! The care for the details is not only Yao Chen's respect for stage works, but also his absolute and infinite love for music.
Variety shows, business, and public welfare have blossomed in an all-round way, with 25 hot searches dominating the list and 2 billion readings and 3.6 million discussions
In 2021, Yao Chen has participated in 12 variety shows, whether it is the memorable "fanatical boy" in "The Masked Dance King", or the community guy who talks about it in "The House of the Guys", or the wonderful interpretation of cross-border opera in "The Most Beautiful Chinese Drama", Yao Chen will show each program as his own work, showing his diversified self to the public. From the fearless boxing duels of "We Who Fight Hard", to the ice dance and men's short track speed skating of the "Supernova Games" who have repeatedly won gold medals, to the "Winter Dream Covenant" to show high-difficult ice projects, Yao Chen strictly demands himself and strives to be an all-round artist with all-round development of "morality, intelligence, physical fitness and beauty". This tenacity not to accept defeat in any field has not only won the love of the public and fans, but also been unanimously favored by the organizers, program producers and brand customers.
In terms of commercial territory, Yao Chen is not inferior, and has successively joined hands with 11 brands such as Zegna ERMENEGILDO ZEGNA, Givenchy GIVENCHY, Coach COACH, Lincoln Automotive LINCOLN and other 11 brands to achieve in-depth cooperation. At the same time, Yao Chen is also actively involved in public welfare undertakings, as a public figure, Yao Chen always uses the corporate values of "truthfulness, honesty and humility" of pan-collar culture to strictly demand himself, setting a good example for the new youth of Generation Z.
In 2021, Yao Chen appeared on Weibo a total of 25 hot searches. #Yao Chen disdains a mirror to shoot straight to the end#, #Yao Chen is shaved while asleep#, #Yao Chen says that he has abs in elementary school#, #Yao Chen Chinese and Korean bilingual drama#, #Doctor advises Yao Chen to have time to see the waist # and other topic entries, all of which have reached more than 100 million reading discussions. Throughout the year, Yao Chen's hot search topics were read more than 2 billion times, and the number of discussions reached 3.629 million. Among them, the topic #Yao Chen told her mother about the bank card password before skydiving # Single reading volume reached 280 million, and the discussion reached 286,000. The hegemony of hot search entries not only witnesses Yao Chen's super popularity, but also makes the public realize from the side that Yao Chen is not only an artist who strives to make music works, but also a young man with an interesting life and extraordinary personality.