Recently, Xiaobian has been chasing after which Olympic athlete has taken the card again every day, and which athlete is excited even if he has not taken the card! "Genius Girl" Gu Ailing is the "overlord" of the brush screen on major media channels, and "tricks" appear on Weibo hot searches, from brilliant achievements, to the top performance of the arena, to the parenting apocalypse... Xiaobian ren can't help but want to see, the hot search in this hot search on Weibo, what are they saying?
Xiaobian tried to use the DiVoMiner platform to organize and analyze the information about Gu Ailing on Weibo from February 1 to 10.
Although before the opening, Gu Ailing was named the Dongao Star worthy of zui attention, before February 7, weibo netizens had a mediocre discussion trend about Gu Ailing, with about 55 related discussion topics. With her participation in the qualifiers on February 7, the debut of dongao and the successful promotion to the final, the discussion heat began to climb; on February 8, Gu Ailing won the third gold in China with the third jump of the left deflection axis rotation body 1620+ safety grasp board, dominating the network circle of friends, and boosting the discussion heat to reach the peak of the zui during the detection period.
From the 8th to the 10th, in three days, more than 680 related hot search topics were created, accounting for half of the Weibo hot searches. The themes of these 680 hot searches basically focus on the competition situation (accounting for more than 80%, the competition is gripping), daily life, the art of speech, business, talent and qualifications, economic benefits, nationality issues, family education, women's topics and fashion wear.
Want to know how the data in the topic distribution chart above is derived? Xiaobian used big data technology online content analysis method, of course, this analysis dimension is relatively simple, easy to operate on the DiVoMiner platform (see the screenshot below for the content encoding page), and soon get the results we want.
Among them, gu Ailing's final scene zui attracted attention, and netizens not only paid attention to her performance in the three jumps, cheered and excited for her to win the championship, but also moved by her sports spirit of daring to challenge difficult moves to break through herself, and the heart-warming behavior of comforting the silver medal players who made mistakes after winning the championship.
Gu Ailing has gathered a lot of beautiful labels, such as high appearance, high IQ, high emotional intelligence, extraordinary talent, perfection, and excellent performance... Her classic quotations, in particular, are exemplary.
At one time, most people felt that such an image of the character only existed in the imaginary ideal world, but with the emergence of more daily topics such as #Gu Ailing sleeping 10 hours a day,#冠 the army does not fold the quilt, #Gu Ailing wants to eat Peking roast duck after winning the championship,# After winning the championship, #Gu Ailing wants to go shopping in Sanlitun#, #我与奥 the common point of the Yunguan Army#, #谷爱凌五环美 A# and other more daily life topics appear, netizens have seen a more real and three-dimensional Gu Ailing.
In addition, the economic benefits brought by Gu Ailing should not be underestimated. Among them, netizen Zui has won more than 20 endorsements to follow her after winning the championship.
In addition, zui's incredible topic of attention is #Gu Ai Ling Gold Brand Yuanwang Valley Rise and Stop #. It is reported that because the name of a listed company in A shares is related to Gu Ailing, the stock price has been raised and stopped for two consecutive days by shareholders who are looking forward to Gu Ailing winning the championship. And China Mobile, which Gu Ailing himself has endorsed, has also risen and fallen for two consecutive days. Although market investment has nothing to do with dongao traffic stars, the topic shows that athletes with a good social image and high visibility have become more and more favored by corporate brands.
After reading our data analysis, do you know more about "Gu Ailing"? Don't hide from you, Xiaobian only took 1 hour to complete the whole process of text data processing, content coding, statistical analysis and visualization. This case is also a relatively simple demonstration, on this basis you can also do more analysis categories, frameworks, the use of multi-variable analysis and other methods, welcome you also to DiVoMiner to try it!