Recently, under the guidance of the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, the 2021 "China Intangible Cultural Heritage Person of the Year" election publicity campaign sponsored by Guangming Daily News and Guangming Network determined the list of 100 candidates, and Li Ziqi was impressively listed.
The question is: Li Ziqi is only a content creator, a producer of short videos, equivalent to planning, director and actor, why was she selected? Just because she is an ambassador for the promotion of intangible cultural heritage?
This is a bit unreasonable. Because Li Ziqi is not the inheritor of traditional craftsmanship, nor has he studied traditional art in depth.
Yes, Li Ziqi's videos are full of traditional elements and have a little touch with craftsmanship. Traditional food! Some traditional crafts are involved. Wearing traditional clothes or classical clothes to make food, this is for the excitement of the video, and it has little to do with craftsmanship.
Moreover, Li Ziqi's craftsmanship is often invented by herself according to her needs. We cannot say that these methods are useless, but we cannot say that these are traditional crafts.
Everything she does is for video services. She presents the life of the classical pastoral as people imagine it, rather than the reproduction of real traditional craftsmanship.
If she wants to be a true representative of intangible cultural heritage, at least she has to be certified, right?
For example, traditional food, has her made something recognized by food critics and local authorities?
Speaking of her method of making food, did she follow the requirements of traditional craftsmanship? Do you not meet the appropriate criteria?
These are questions that we cannot find answers to now.
Li Ziqi's 2021 is full of changes and twists and turns, her lawsuit with Hangzhou Wei Nian, I support her. Because she wants to get rid of the control of capital and make her creation more free.
However, as far as the facts are concerned, she is not suitable for "China's Intangible Cultural Heritage Person of the Year".
Take a look at the other lists! The other selected figures either mastered traditional crafts, studied traditional arts, or had in-depth research on the first two. Even those who promote it have a systematic and constructive contribution.
Does Li Ziqi have it? No.
Li Ziqi is an Internet celebrity, and she is no different from an actress. Just like six-year-old children can represent the traditional art culture of "monkey play", but they cannot represent Sun Wukong.
As a publicity ambassador for intangible cultural heritage, Li Ziqi is no different from other celebrity endorsement products. You see, Yang Mi and others endorsed clothing brands, we don't think that Da Mi is a clothing designer, right?
If Di Li Reba advocates the Big Apple for her hometown, we can't say that she is the representative of the northwestern growers, right?
Some things can't be talked about together.