On January 11, the "2021 Top Ten Economic Figures of the Year" selection sponsored by the China Economic Media Association and jointly organized by Sina Finance, FIRST Finance and Wu Xiaobo Channel was announced, and Zhang Liandong, Secretary of the Party Committee and Chairman of Yanghe Co., Ltd. and Chairman of Shuanggou Liquor, was awarded the "2021 Top Ten Economic Figures of the Year".
As a heavyweight award in the economic world, the selection of "2021 Top Ten Economic Figures of the Year" is also known as the "Oscar of China's Economy", and each of the annual figures selected carries the annual epitome of economic development, and is also a powerful practitioner of China's high-quality development. What is the meaning behind awarding this honor to Zhang Liandong this year?
Throughout today's world, the repeated epidemic situation, complex and changeable external environment has put forward severe challenges to the development of individuals, enterprises and even society, certainty and uncertainty are in a fierce game, only by looking at the situation from the perspective of development and seeking opportunities in danger can we overcome difficulties with tenacity.
In this context, it is particularly important to find the power of China's economic model and pay tribute to the strongest driving force of the times, and the announcement of the "2021 Top Ten Economic Figures of the Year" is of great significance. Through Zhang Liandong and Yanghe shares, we can see the keyword "new" needed by an era.
Open a new pattern of "double famous wine, multi-brand"
At present, the liquor market is fiercely competitive, and Zhang Liandong pointed out that this is precisely the era when famous wines show their competitive advantages, and take the lead in opening a new journey of "secondary entrepreneurship" of the two major Chinese famous wines. Under the guidance of "secondary entrepreneurship", Yanghe Co., Ltd. gave full play to the advantages of "Yanghe" and "Shuanggou" in terms of quality, brand, culture and scale, especially Shuanggou built an independent headquarters and regional operation team, reshaped the product line in the name of "famous wine", knocked on the door of comprehensive rejuvenation, and began an "accelerated run".
On the basis of the strategy of double famous wine, Zhang Liandong proposed to "comprehensively create a wonderful Yanghe, a colorful double ditch, and a colorful and expensive wine", which further broadened the future development space and path. This also set the tone for the development of Yanghe's "14th Five-Year Plan", and in less than a year, the colorful strategy drew a blueprint for development, and the transformation and development brought surging momentum.
Inheritance and innovation activate new momentum for operation
Excellent enterprises should not only "inherit" but also "innovate", zhang Liandong's concept of the new era of famous wine is the same, to embrace "new technology", pioneering and upgrading "wisdom", become the leader of lighting up the new scene of wisdom and intelligent manufacturing in the liquor industry. Build a digital, intelligent and integrated smart factory, build a quality traceability system for the whole process and the whole industry chain, create a digital marketing middle platform, and realize the construction of a smart ecological chain with omni-channel integration and collaboration... In October 2021, Yanghe was selected into the "2021 Top 100 New Entity Enterprises List" issued by the China Enterprise Evaluation Association. As a "long-established" wine company, Yanghe accelerates the embrace of digitalization, uses scientific and technological innovation as a quality escort, and promotes the high-quality development of the industry.
Intelligent, digital, zero carbon, low-grade, diversified, fashionable, young, international, Yanghe dedication to innovation, activate new momentum of operation, continue to create a Proud Chinese taste, let the world remember the Chinese business card. From January to September 2021, Yanghe Co., Ltd. achieved operating income of 21.942 billion yuan, an increase of 16.01% year-on-year, maintaining continuous growth in quantity and steady improvement in quality at a higher level.
"Dream Culture" opens a beautiful new era
In the new era, calling for new development, but also calling for the spirit of enterprise that matches it, Yanghe responds, answers and breaks through with "dream culture".
In the remote and pure Qinghai-Tibet Plateau, a planned area of more than 200 acres of "Lhasa Langre Wine Village" is about to rise, which will bring nearly 500 jobs to local residents, which is a vivid case of Yanghe Shares practicing "rural revitalization". In the beautiful and colorful Guizhou, the 20 million yuan public welfare fund donated by Guizhou Guijiu, a subsidiary of Yanghe Co., Ltd., will continue to ignite the Guizhou Hope Project "Strong Seedling Plan" and "Star Plan" to help children's smiles bloom... Under the guidance of the "Dream Yanghe", a beautiful picture of the times has spread out in the motherland.
"Dream Yanghe" from the revival of famous wines to the layout of high-end, from the integration of wine tourism to rural revitalization, from enthusiastic public welfare to dream aerospace, along the future direction of breaking the waves forward, let the industry witness the new Yanghe power with the times, and lead the high-quality development of China's wine industry in a higher dimension.
As the award speech wrote, "He focused on quality upgrading, continued to exert efforts in the high-end market, and led Yanghe to constantly stir up the surging waves of famous wines of the times." "In the face of an extraordinary 2021, everyone develops themselves with a more positive attitude under adversity and contributes to society; every enterprise is more actively innovating, exploring a path that can be long-term healthy and high-quality development in adversity, and the distinctive Yanghe "new trajectory of development" is shining with new brilliance and jointly holding up a more brilliant and beautiful tomorrow.