On January 12, 2022, the China Association of Automobile Manufacturers (CAAM) released the latest automobile production and sales in 2021. Among them, pickup truck production and sales in 2021 reached 547,000 units and 554,000 units, respectively, an increase of 11.2% and 12.9% year-on-year. The release of pickup truck production and sales data, such as the prediction of the autonomous automobile network for two consecutive years: "Pickup truck sales are expected to achieve a target of 500,000 vehicles in 2020" and "Strive to hit 550,000 vehicles in 2021!" ”
2020, predict with complete precision
In 2016, the pilot work of lifting the ban on pickup trucks was gradually rolled out nationwide, providing policy support for the further activation of the pickup truck market. Many provinces and cities have tried to gradually relax or relax the restrictions on pickup trucks entering the city, especially from 2019, the intensity and breadth of pickup truck lifting work have been rapidly rolled out nationwide.
In June 2019, the China Europe Association's Autonomous Automotive Industry Branch and the Autonomous Automobile Network jointly held the Beijing Pickup Truck Cultural Festival and released the first Chinese Pickup Truck Blue Book. On the same day, the slogan of "making pickup trucks popular" was officially released to the public, which was widely concerned and unanimously recognized by the competent departments of the automobile industry and pickup truck companies, and the Great Wall pickup truck has also used the "make pickups popular" slogan in public many times.
At the beginning of 2020, the new crown pneumonia epidemic was raging in China, and China's auto industry, including the pickup truck industry, was once again overshadowed by the "cold winter". To this end, we have organized research and in-depth enterprises for many times, and submitted a number of reporting materials to the Ministry of Commerce, such as the "Automobile Circulation and Consumption Promotion Recommendation Report" and the "Analysis Report on the Domestic Pickup Truck Market in the 1-3 Quarters of 2020", which finally promoted the official proposal of the Ministry of Commerce to "actively cancel the restrictions on pickup trucks entering the city". At the same time, it was proposed for the first time that "pickup truck sales are expected to reach a target of 500,000 units" in 2020. At this point, the first year of "500,000 pickup trucks spanning" was officially opened.
In June, in response to The Beijing Municipality's Restriction Policy on Pickup Trucks, we once again submitted the "Proposal Report on the Ban and Restriction Policy for Pickup Trucks in Beijing Urban Areas", which was valued and referred to by the Ministry of Commerce, the Ministry of Transport, and the relevant competent departments of Beijing Municipality.
Finally, the 2020 automobile production and sales data released by the China Automobile Association showed that the production and sales data of pickup trucks were 492,000 units and 491,000 units, respectively, and about 98.2% of the target of 500,000 units was completed.
2021, sales as promised
In 2021, we are sure that pickup truck sales will exceed 500,000 for the first time, achieving the target of 550,000 vehicles!
With the victory of poverty alleviation and the full launch of rural revitalization, it has brought a broader space for the further development of the pickup truck market. From the "500,000 pickup trucks leapfrog", to the "nearly 500,000 in 2020", and then to the target of 550,000 in 2021, we have always gathered strength to move forward towards the realization of the goal.
In 2021, in addition to practicing the responsibilities of associations and media, the Value Dissemination (AVSI) Index ranking for pickup truck brands and hot-selling models began in May to objectively demonstrate the value of pickup truck companies' brands and products. Specifically, the AVSI index collects 10-word headlines and content keywords of > through forums such as EasyCar, Aika Automobile, Pacific Automobile, Sohu, Sina, Autonomous Automobile Network, Tencent, Today's Headlines, Yiyi Information and other news homepages and news clients, Weibo, WeChat, and flat media, and calculates the effective value dissemination index value and ranks them with formulas.
In addition, in order to fully understand the needs of pickup truck enterprises, we have visited the main responsible persons of Great Wall Pickup Truck, Jiangling Pickup Truck, Jiangxi Isuzu Pickup Truck, Zhengzhou Nissan Pickup Truck, Changan Kaicheng Pickup Truck, Beiqi Foton Pickup Truck, Wuling Zhengtu Pickup Truck, and the heads of various enterprises expressed their recognition and expectations for the goal of exceeding 500,000 pickup trucks in 2021 and achieving the goal of 550,000 vehicles, and unanimously agreed:
In 2021, new infrastructure and rural revitalization will further activate the pickup truck market; the synchronous promotion of passenger and practical pickup products has become the product strategy of mainstream pickup truck companies; domestically, the pickup truck scene is further expanding, and the co-creation characteristics are becoming more and more obvious.
So far, 550,000 vehicles, we are more confident! In November 2021, after research and prediction, we firmly believe that in 2021, pickup truck sales will exceed 500,000 units for the first time, achieving the target of 550,000 units.
2022, do not forget the journey of not forgetting the original heart
In January 2022, we are pleased to announce the data of "547,000 pickup truck production and sales, and 554,000 units, respectively." The joy is not just accurate predictions, but the historic significance of pickup truck sales exceeding 500,000 for the first time. For the industry, the leap of 500,000 vehicles is not just a new journey; for enterprises, the leap of 500,000 vehicles is not just the growth of sales; for us, the leap of 500,000 vehicles is not just an accurate judgment. Behind it is the great changes and adversities that have not occurred in a hundred years, the chinese auto people's firm belief in the goal of automobile power, the adherence of Chinese brands to the national automobile industry, and the tenacity shown by the Chinese people when the trouble comes!
Don't forget the original intention, the responsibility makes it! Remember, former Vice Premier Zou Jiahua's inscription "Independent Innovation, Car Soul" is not only a face for the ears of auto people, but also a profound understanding of the spirit of the Chinese nation.
In 2022, the pickup truck industry will stand at a new starting point of 500,000 vehicles, with "independent innovation car soul" as the source power, empowering Chinese brands, empowering the automobile industry, and empowering China's strength!