"Do you believe in light?"
This Internet buzzword originates from the Ultraman series that everyone is familiar with in childhood. As a top-notch cosmic leader who has grown up with many generations, Ultraman is the embodiment of justice in the hearts of countless people and represents the "light" of hope. Now, this cosmic-level top class has a new identity.
Hunt for light, and the light will come for you. On June 1, at this year's Beijing Auto Show, the pure electric hunting coupe - Dongfeng Honda Hunter Light e:NS2, invited Ultraman from the "universe" to shock the airborne Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, and Ultraman the Giant of Light has officially become everyone's "Hunter Light Guardian". This encounter that broke the dimensional wall brought unprecedented surprises to the big friends and children at the scene.
Combining multiple IP rights and interests to stimulate the spark of "light" across borders
On Children's Day, Dongfeng Honda Hunter and Ultraman jointly appeared at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, with the oath of light, and had close contact with every fan present. In the interweaving of light and shadow, Ultraman Zero, the most popular representative hero of Ultraman, led the fans who followed all the way to the Dongfeng Honda booth from the entrance of the auto show, and stood side by side with the handsome pose of the signature to show the heroic posture and ignite the enthusiasm of the scene. Countless riders and fans have taken photos with Ultraman Zero, leaving unforgettable moments. Friends of all ages at the scene were in high spirits, actively participating in interesting quizzes and interactions, and winning a limited edition of Ultraman brand peripheral gift packs.
What's more worth mentioning is that Lieguang also joined hands with Ultraman to create an Ultra car area at the Dongfeng Honda booth, and Hunter Light incarnated as Ultraman and Ultraman Sailo and Ultraman Tiga appeared in the same frame. Through the well-designed exclusive car stickers, Ultra Car vividly shows the cool and eye-catching Ultraman elements, meets the needs of users for product personalization, and further enriches the life scene of the car.
This Ultraman fan meeting is the beginning of a journey, and Lieguang and Ultraman will join forces to carry out multi-dimensional cooperation in the future to provide more excitement to users and fans. In addition to the diversified linkage between online and Ultraman's official model, the two parties also work together to create cross-border exclusive IP symbols through a series of cooperation rights and interests such as offline immersive atmosphere experience, check-in Ultraman official exhibition, and co-branded customized peripherals.
In addition, Lieguang will also cooperate with Ultraman to arrange creative areas at other auto shows and special stores. Through the Ultraman elements that can be seen everywhere, fans from all over the country can gather for the "light", visit and experience, interact with the Ultraman at close range, and feel the extraordinary charm of the Hunter model in an interesting activity.
The best CP in history, lighting up the hope of pure electric power in the name of "light".
Since its birth in 1966, Ultraman has been a gigantic transformation hero who has always stepped up to the occasion when the earth is facing darkness. "Those who believe in the light will also become the light", and to this day, the spirit of Ultraman inspires generations of viewers to believe in themselves, never give up, and bravely pursue a better life.
Hunting for light is the same as "believing in the light". The name "Hunting Light" is not only a portrayal of this pure electric hunting coupe chasing the light of the future and its determination to continue to explore, but also a symbol of Dongfeng Honda's firm pursuit of future technology, environmental protection and intelligent driving. Under the guidance of "light", Hunter Light condenses a deep insight into the future of travel, lights up hope with pure electric power, and brings users a better driving experience.
Interesting souls sympathize with each other, and it is all of the above that we can see the resonance of Hunter Light and Ultraman hitting it off. Under the same spiritual pursuit, the two sides form the most dynamic super CP, which will create a hopeful future for people. Like Ultraman, Hunter Light carries Dongfeng Honda's pursuit and hope for a better life in the new energy era, and has always enriched the user's car life with all-round strength and opened the "Guardian of Light".
In order to meet the needs of users in various life scenarios, the car has carefully built a large trunk space of 506L, and the rear seats can be flexibly folded down in a ratio of 6:4, making the interior depth of the car reach an astonishing 1875mm. Whether it is the necessary equipment for camping in the wilderness, the equipment for daily fitness, or the baby walking artifact that accompanies the growth of children, they can be safely placed in this spacious space to cope with various life challenges.
Lieguang adopts the ACE load-bearing body structure, and the utilization rate of ultra-high-strength steel reaches 33%, which can effectively reduce collision damage, achieve five-star safety standards, and protect the safety of you and your family to the greatest extent. In addition to the special body of high-rigidity pure electric vehicles, Lieguang is also fully equipped with an advanced intelligent and efficient pure electric architecture, integrating high-efficiency and high-power drive motors, and using CATL's large-capacity and high-density batteries, with various advantages, under the 20,000+ scene algorithm, it can easily achieve driving without dizziness, bringing users a hearty and pleasant pure electric driving fun.
At present, Lieguang is in the pre-sale period, the pre-sale price starts at 159,800 yuan, users can log in to Dongfeng Honda Super APP and e-motion applet to make a decision, only 520 yuan can lock in the value of 8,000 yuan Lieguang exclusive package or comfort package, to meet the personalized needs of different users, but also to enjoy the rights and interests of the new car market.
At the same time, Hunter Light will be officially launched in June, and Ultraman will continue to work with the car to jointly interpret the spirit of "light", and work with everyone to forge ahead and create new miracles.