On January 19th, the "Signing Ceremony of Strategic Cooperation between China FAW & State General Administration of Sport and the Delivery of Hongqi Senior Cars by China Glory Athletes" was held at the headquarters of China FAW in Changchun.
During the ceremony, FAW Hongqi delivered the Hongqi H9 luxury car to 11 Honor athletes and announced that it will present H9 to China Ice and Snow Glory Athletes. Subsequently, China FAW signed a strategic cooperation agreement with the "TEAM CHINA" Chinese national team, and the Hongqi brand will reach a cooperation with the Shooting archery management center of the State General Administration of Sport and become a strategic partner of the national shooting team. Important leaders of the State General Administration of Sport, Jilin Provincial Party Committee and Provincial Government, China FAW and other units attended the ceremony to see the new future of FAW Red Flag to help China's sports industry, and to build the dream of a sports power with glory.
Mission Sharing FAW Red Flag supports the cause of sports power and provides new assistance
Xu Liuping, Secretary of the Party Committee and Chairman of China FAW Group Co., Ltd., said in his speech at the ceremony that China FAW and Hongqi brands have always been committed to supporting the mainland sports cause and striving to make more contributions to mainland sports. At present, China FAW is continuing to deepen its strategic cooperation with the State General Administration of Sport, and the China FAW Hongqi brand once again promises to present the Hongqi H9 glory car to the ice and snow glory athletes. Previously, the first domestically produced Hongqi snowmobile developed and manufactured by China FAW United Aerospace Science and Technology was officially delivered to the Winter Transport Center, ending the long history of snowmobile equipment being monopolized by foreign brands. Today, China FAW has reached a new strategic cooperation with "TEAM CHINA", Hongqi Brand and Shipping Center, marking the development of the strategic cooperation between China FAW, Hongqi Brand and the General Administration in a broader and more in-depth direction.
Li Yingchuan, deputy director of the State General Administration of Sports, said in his speech that As an excellent representative of state-owned enterprises, China FAW not only helps the economic and social development of the country and Jilin Province with its strong R&D and manufacturing capabilities, but also fully supports the construction of a sports power with surging enthusiasm and strong strength. Today, China FAW continues to donate Hongqi cars to China's outstanding athletes in ice and snow, and has opened a more extensive new cooperation with the General Administration of Sports, which fully reflects the social responsibility and strong responsibility of helping to build a sports power.
In his speech, Han Jun, deputy secretary of the Jilin Provincial Party Committee and governor of Jilin Province, expressed his gratitude to the State General Administration of Sport for its support to the development of Jilin sports. FAW Group is the top pillar of Jilin economy, and the Hongqi brand is the heavy equipment of the country, the light of domestic goods, and the beautiful business card of Jilin Province. The State General Administration of Sport works closely with FAW Group to closely bundle the strength of Chinese brands with the national team, which is not only a strong support for FAW Group, but also a strong support for the revitalization of Jilin Province. The Jilin Provincial Party Committee and Provincial Government will fully support the cooperation between FAW Group and the State General Administration of Sport to promote the two sides to create a win-win situation at a higher level, deeper level and wider field.
At the ceremony, Qiu Xiandong, general manager of China FAW, delivered the Hongqi H9 luxury car to 11 glory athletes, including shooter Pang Wei, swimmer Liang Xinyu and Yin Chengxin, wrestler Zhou Qian, badminton player Li Junhui, rower Cui Xiaotong, Chen Yunxia, Lü Yang, Zhang Ling, kayaker Sun Mengya, Xu Shixiao, and other 11 glory athletes.
Since the launch of the H9 delivery ceremony to honor the glory athletes and give the red flag on September 10 last year, FAW Hongqi has held more than 100 activities to deliver H9 to the glory athletes in 55 cities across the country, which has won wide praise and praise, and demonstrated to all sectors of society the determination of the new red flag to help the sports cause. After delivering the H9 to 11 athletes, Qiu Xiandong and Li Yingchuan, deputy director of the State General Administration of Sports, jointly launched the faw hongqi's action to present the H9 to China's ice and snow glory athletes. As Chinese ice and snow athletes win new glory for the motherland and the people on the ice and snow field, the China FAW Hongqi brand continues to praise the athletes; the athletes continue to fight, and the glory of "Hongqi" will continue to last for a long time.
Subsequently, Chen Xu, Secretary of the Party Committee and General Manager of FAW Hongqi Automobile Sales Co., Ltd., and Sun Weimin, Director of the Equipment and Equipment Center of the General Administration of Sport, jointly completed the strategic cooperation agreement between China FAW and Hongqi Brands and the "TEAM CHINA" Chinese national team, further deepening the comprehensive strategic cooperation with the State General Administration of Sport. After FAW Hongqi brand signs the contract to become a "TEAM CHINA" partner, it can realize in-depth cooperation with the "two main stadiums" of Chinese sports and comprehensive coverage of the "global territory" of Chinese sports; starting from this signing, FAW Hongqi will become the brand partner of "TEAM CHINA" Chinese national team in major major sports events in the next few years, providing comprehensive, in-depth and high-value support and assistance for the Chinese national team and China's sports industry. With Chinese sports, we will work more closely together and walk in glory.
The strategic cooperation with the "TEAM CHINA" Chinese national team has also continued to increase the sports marketing of the new Hongqi brand. Through this cooperation, Hongqi Automobile has officially become the honorary car of the "TEAM CHINA" Chinese national team, and will form a brand association of "raising the red flag and opening the red flag" with the footsteps of Chinese athletes, with the five-star red flag flying in the international arena, and with the strengthening of the exclusive IP of the glory athletes, further enhancing the glory group portrait of the red flag owners, and continuously empowering the brand value and user ecology. Walking with Chinese athletes all the way, Hongqi Automobile will surely travel more powerfully throughout the arena and shine in the world, adding new impetus to achieve the goal of "China's first and world famous" automobile brand.
At the ceremony, FAW Hongqi announced that the Hongqi brand will reach a strategic cooperation with the Shooting Center of the General Administration of Hongqi and become a strategic partner of the Chinese Shooting Team, a heroic team in the history of new Chinese sports. Up to now, FAW Hongqi has successively become a strategic partner of the Chinese women's volleyball national team, the snowmobile national team, the steel frame snowmobile national team, the bobsleigh national team, and the shooting national team, helping more and more Chinese athletes to gallop on the field and create good results!
Glory walks together FAW Red Flag witnesses the glory of sports to shine a new light
Fight hard, honor your peers. In 2021, the Hongqi brand achieved sales of 300,000 vehicles, an increase of 50.1% year-on-year, ranking first in the growth rate of high-end brands, creating a miracle of the automobile industry with a 63-fold increase in 4 years; Chinese athletes braved difficulties and worked hard, and achieved historic excellent results. FAW Hongqi's strong support for sports has made the glory of automobile power and sports power constantly reflect each other, and move forward all the way.
On the day of the event, led by Li Yingchuan, deputy director of the State General Administration of Sports, accompanied by Qiu Xiandong, general manager of China FAW, and Liu Yigong, deputy general manager of China FAW, Honor Athlete and his party re-walked the "General Secretary Inspected the FAW Route" on July 23, 2020, and visited the Hongqi Cultural Exhibition Hall, the Modeling Design Institute and the Heixin Science and Technology Experimental Center, and personally experienced a series of new and original black new technologies of the Hongqi brand, which is also the first time that Glory Athletes have entered the central enterprises and entered China FAW after entering Hong Kong and Macao. Let the light of China's glory shine brightly.
For the glory athletes who came to visit FAW Hongqi, this trip to FAW Hongqi was also a special "homecoming" trip after they became the owners of Faw flags. In the process of visiting along the general secretary's inspection of the FAW route, the glory athletes listened carefully to the explanations, experienced the style of Hongqi products, and resonated with the Hongqi brand with the glorious feelings of striving all the way and innovating all the way. Glory athletes said that today's visit to China FAW, feel very shocked, did not think that Hongqi is so modern, so young, as a Chinese, proud of such a national brand, the status of Hongqi brand, the quality of Hongqi products, but also as a Hongqi car owner himself feel proud.
Since the summer of 2021, many honor athletes have accepted the tribute of the Hongqi brand, become hongqi car owners, join the hongqi car friends association, so that the glory of Chinese sports has been integrated into the glory of the red flag car owners; the red flag car friends club has also been called "the highest gold content of the car club" by car owners and fans. Today, more than 1,000 Owners of HongqiQishi and their families have accepted the invitation of Hongqi and experienced the journey of "Qishi Homecoming" of feeling Hongqi and experiencing glory in Changchun. The "homecoming" of the glory athletes has brought the light of Chinese sports into Changchun and into FAW Hongqi, and the glory of sports and the light of the national car will surely become a new pride and new yearning in the hearts of more than 600,000 red flag car owners and all those who support the national car and Chinese sports.
Along the way, see the athletes add glory again; share the prosperity of the world, and drive the "red flag" to the future together. With the revitalization of the national automobile industry as its own responsibility, to help the cause of sports power as the mission, to the owner of the "beautiful life, wonderful travel" as the dream, FAW Hongqi always keep in mind the responsibility of the national brand, will use a firmer will, more powerful support, more extreme innovation, with the Chinese athletes shoulder to shoulder the glory of the road, with the sports power undertaking shoulder to shoulder the mission, and with the flag owners to start the dream hand in hand; let the glory and the red flag together, let the "red flag" fly in all directions!