The city of Dongying, said big is not big, said small is not small, so many cars, so many people, gathered here, staged a scene of moving and emotional stories. Here's you, there's me. Some people choose to work hard in the city, relying on the love and responsibility in their hearts and being fearless; while some people choose to return to their hometowns to become "new farmers" and stand on the "C position" of rural revitalization. No matter what kind of choice, ordinary and hard-working people, their struggle stories, are the gentle "fairy tales" in this city, non-stop, persistence is your and my faith.
In Li Que, there is such a "new farmer", he is a highly educated talent, but he also resolutely decided to return to his hometown and start his entrepreneurial journey, let us listen to his struggle story together...
What is a "new farmer"?
New farmers refer to the three new groups with "new image, new thinking and new model" in the commercial ecological chain of the three rural fields.
Most of them are mainly post-80s and post-90s, using new Internet technologies to make the land produce characteristic agricultural products and improve agricultural efficiency.
They take safety, high quality, environmental protection and high efficiency as the main concept, and are promoting the realization of excellent prices, good farmers are respected, eaters can enjoy with peace of mind, the industry continues to develop, and the ecology returns to nature.
In the future, they will be an important force in promoting rural revitalization and agricultural industry development.
Where is the "new farmer"?
"New" in thinking: New farmers are knowledgeable, good at using the Internet, through their own keen vision, to paint their own "agricultural empire".
"New" in scientific and technological means: the new farmers introduced scientific and technological means to carry out agricultural operations, and carried out production management through the wisdom of the team, which not only maintained the ecological harmony, but also improved the efficiency of breeding and breeding.
"New" in the marketing method: the new farmers understand the marketing method of production and marketing docking, and add e-commerce marketing methods to the marketing of agricultural products.
Whenever it is late autumn, Li Que Town is full of trees, and the Muzi Manor is bustling: landscape trees and fruit trees sway in the manor, children experience the pleasure of harvesting while digging sweet potatoes, watching chickens walking leisurely in the "Chicken Villa", villagers in vegetable greenhouses are picking eggplant...
"Interest is the best teacher, this is not false at all. I've loved raising small animals since I was a kid, chickens I've kept everywhere I go, and even college majors have chosen to be related to agriculture. According to Li Guojing, the founder of Muzi Manor, he began to try to incubate chicks with a simple incubator when he was a teenager, and the family did not allow them to raise them, so they took them to their grandmother. Li Guojing recalled that in 2010, he was studying for graduate school and set up a "new farmer entrepreneurship team", during which he recorded "The Circular Farming Dream of Three College Students" in the agricultural science live broadcast room of the agricultural science channel of Shandong Radio and Television Station, which was his first time on camera, "At that time, I thought it was a recording, but I didn't expect that there was no manuscript on the scene, and since then I have been nervous in front of the camera." ”
In 2013, after graduating from the College of Resources and Environment of Shandong Agricultural University with a master's degree, Li Guojing gave up a decent job in the city and resolutely decided to return to his hometown to start a business, returning to the land where he was born and raised - Duanjia Village, Li Que Town. "This master's student also went home to farm, and the university was in vain!" In the face of the incomprehension of the villagers, Li Guojing, who is strong in his heart, does not care at all, and only wants to tell everyone with his achievements that it is still promising to go home and farm.
It is not easy to start a business, and Li Guojing, who is just starting out, is even more deeply touched by this. In the first few years, he had to do everything himself, coordinating the land, drawing construction drawings, purchasing building materials... It's like a generalist. At the same time, in order to ensure the growth of different kinds of ornamental chickens, he plunged into the chicken coop and lived with the ornamental chickens, carefully observing their living habits and growth status. Kung Fu pays off, under his efforts, the original chicken coop has become a large manor, crested chicken, butterfly crown chicken, naked neck chicken... Dozens of different breeds of birds can be seen in Muzi Manor, which has almost become a small "animal world".
"The genetic inheritance of poultry is very rich, there are single gene control and dual gene control, there are dominant traits and recessive traits, this chicken has crest, beard mouth, hair feet these prominent traits, similar to Beijing oil chicken, but the feather color is not the same as Beijing oil chicken, you can use reed chicken and Beijing oil chicken hybridization, so as to achieve the effect of reed color Beijing oil chicken." When it comes to breeding ornamental chickens, Li Guojing talks about it. In Muzi Manor, from whether the chicken head has long hairs, to whether the chicken crown is a single crown, a double crown, a butterfly crown or a bull horn crown, to the color of the chicken feathers is black, red, gray or yellow, to the number of chicken feathers, whether it is naked neck, feather shape, etc., can be customized for customers. This stems from Li Guojing's adherence to the development path of scientific research and innovation, actively promoting the development model of "company breeding + farmer breeding", and focusing on the "private customization" project of ornamental chickens. After years of hard work, he has successfully bred more than 100 varieties such as crested chicken, butterfly crown chicken and naked neck chicken, realizing the head shape, coat color, claw characteristics and egg color, size and even nutrition of chickens are completely "privately customized".
While meeting the different needs of various types of customers, it also brings better economic benefits. He first traded through QQ, forums, etc., and began to sell on Taobao in 2009. Now it is mainly sold through WeChat, Kuaishou and Douyin. "During the epidemic last year, I could sell 3,000 to 5,000 yuan a day on Kuaishou. Live in the morning, packed and shipped in the afternoon, mainly selling breeding eggs and chickens. The most expensive chickens can sell for 2,000 yuan, and all breeds are bred by themselves. In the laboratory of Muzi Manor, Li Guojing combed the feathers of the chickens while weighing the ornamental chickens. The lively and active chicken boy seemed to have been "enchanted" by him and sat quietly on the weighing table. "The breeding chickens and eggs that I have bred myself have hatched for more than 20 days, and I have watched them peck through the eggshells to reveal their small heads, and they are like my heart and liver babies." Li Guojing introduced. Nowadays, Muzi Manor ornamental chickens can earn 200,000 to 300,000 yuan a year, and customers are all over the country.
Walking in Muzi Manor, watching ornamental chickens and free-range chickens running around in the garden, the vegetable greenhouses with integrated water and fertilizer technology stand tall. Li Guojing introduced that when the ornamental chicken breeding was first done, the size of the chicken coop was only 8 acres of land, and now the area has reached 50 acres. Since 2019, muzi manor has continued to expand in scale, and began to breed livestock and poultry such as fragrant pigs, black goats, lion-headed geese and so on. In addition, Li Guojing also started facility agriculture. In 2020, he built 6 high-standard vegetable greenhouses to grow tomatoes, peppers and other vegetables. In the same year, he also contracted 200 acres of land with his partners in Lique Town to build an ecological planting base under the forest.
At present, Muzi Manor has achieved annual sales of 6 million yuan, but he is not satisfied with this, looking forward to the future, Li Guojing is full of confidence. He wants to use his rich poultry germplasm resources and plant resources to carry out scientific and technological research and study tourism; do school-enterprise cooperation to highlight the level of enterprise technology content; and do a comprehensive three-dimensional ecological cycle model that combines breeding and breeding. "It is not enough to rely on the private customization of the ornamental chicken, my ultimate goal is to make private customized high-quality ecological agricultural products in my hometown, make characteristics, and build a brand." Let the 'Master Daddy' ecological agricultural product brand go out of Guangrao and go to the whole country. (Reporter Xu Jinlei)
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