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Tourists taste tea in the "Mengding Mountain Tea" theme pavilion
On May 9, the 13th Sichuan International Tea Industry Expo opened in Chengdu. At the Tea Expo, more than 40 tea enterprises in Ya'an participated in the exhibition, and set up 6 pavilions, including the "Yacha" theme pavilion, the "Mengding Mountain Tea" theme pavilion, the "Ya'an Tibetan Tea" theme pavilion, the "Tibetan Tea + Black Sand" theme pavilion, the county (district) pavilion and the enterprise characteristic pavilion, with a booth area of nearly 2,000 square meters.
On the first day of the opening, the Ya'an exhibition area was crowded with people and performed brilliantly.
The theme pavilion has distinctive features
Attract tourists to check in and take pictures
On the opening day, Ms. Xie from Chengdu was one of the tourists in front of Hall T4 of Chengdu Century City International Convention and Exhibition Center.
"Ya'an is the birthplace of the world's tea culture, and you must come to the Ya'an Pavilion to drink tea, so I went to the Ya'an Pavilion as soon as I came." Ms. Xie said that as soon as she entered the area, the "Yacha" theme pavilion, one of the Ya'an characteristic pavilions, jumped in front of her eyes, and the promotional slogan of "The Drink of a Great Country, the Tea of Daya" made people shine.
In the "Yacha" theme pavilion, under the warm light, the ace products of Yacha Group were unveiled. The high-end atmosphere also shows the dignified display method, showing the courage and temperament of the "vanguard" of Yacha. Behind the "Yacha" theme pavilion, inspired by black tea tea bricks, a tall wall is formed by tea bricks of different sizes, which has become an area for many visitors to check in and take pictures.
In addition to the "Yacha" theme pavilion, there are also "Mengding Mountain Tea" theme pavilions, "Ya'an Tibetan Tea" theme pavilions, etc. The "Mengding Camellia" theme pavilion takes green as the main color, tea as the main element, and embeds the Forbidden City tribute tea elements, highlighting the heritage of the thousand-year-old tea culture. In the theme pavilion, 10 enterprises in Mingshan District participated in the exhibition, including Sichuan Mengdingshan Lizhen Tea Industry Co., Ltd., Sichuan Mengdingshan Wuben Tea Industry Co., Ltd., Sichuan Ya'an Yixing Tibetan Tea Co., Ltd. and other tea enterprises. During the exhibition, the tea enterprises in Mingshan District have come up with their own "proud works", with a cup of tea, so that consumers can leave a fragrance on their lips and teeth, and focus on the good ecological environment, characteristic advantageous products and long tea history and culture of Mingshan Mountain.
In the center of Hall 4, the "Ya'an Tibetan Tea" theme pavilion is greeted with a strong national color. The design of the theme pavilion is based on the western Sichuan architectural style of blue bricks and green tiles, and the beams are mainly colored with Tibetan tea red, with Tibetan culture, panda culture, porter culture and other elements, showing the beauty of cultural integration.
In addition, the design of the exhibition hall closely revolves around the theme of Tibetan tea in Ya'an, carefully extracting the essence of Yucheng, black tea, Xikang, the ancient tea horse road and multi-ethnic culture, using the museum to display art, combined with the display of physical tea bricks, multimedia video commentary and interactive experience with pictures and texts, laying a time and space tunnel for visitors to explore the profound heritage of thousand-year-old Tibetan tea culture.
In the exhibition hall, 7 Tibetan tea enterprises and 1 green tea enterprise appeared with representative products, not only showing the tea itself, but also creating an immersive Tibetan tea culture world integrating display, experience and appreciation through on-site tasting, tea-making process experience and highly ornamental national cultural activities. Let visitors feel the hospitality of the birthplace of the world's black tea.
Ya'an treats guests with good tea
One "green" and one "black" attract attention
Sichuan Mengdingshan Lizhen Tea Industry Co., Ltd. is widely used in the special pavilion of the exhibition, and the wind chime curtain wall made of different tea varieties is widely used in the left side of the exhibition hall.
Under the transparent wind chime, there is a nameplate with the tea variety written on it, and below the nameplate is the tea of that variety.
"On the 8th, I went to the Niu Nianping Breeding Base to collect more than 170 varieties of tea leaves, and made this wind chime curtain wall overnight." The relevant person in charge of Sichuan Mengdingshan Lizhen Tea Industry Co., Ltd. said that while visiting the exhibition hall, tourists can further understand the knowledge of tea types and Mengding mountain tea through nameplates and tea, which is the responsibility of state-owned enterprises.
In the corporate characteristic pavilion of Sichuan Mengdingshan Yuehua Tea Industry Group Co., Ltd., as soon as the cold brew tea was launched, it attracted a large number of tourists to come to experience.
In a transparent plastic bottle, the green tea leaves float in the mountain spring water, and it is cold to the touch. Unscrew the cap, the faint fragrance of tea wafts in, taste a little, the faint fragrance of tea spreads in the mouth, and the elegant taste has won the praise of many tourists.
"Not all teas can be used to make cold brew tea." Zhang Qian, head of the operation department of Sichuan Mengdingshan Yuehua Tea Industry Group Co., Ltd., said that generally speaking, tea leaves need to be brewed with hot water to produce tea flavor, but good quality manna green tea can be made in cold water, and a good cup of tea can be obtained in less than half an hour, and the tea taste can last for a day.
In the "Ya'an Tibetan Tea" theme pavilion, in front of the booth of Ya'an Helong Tea Industry Co., Ltd., Wu Zhongbin, the intangible inheritor of Tibetan tea, moved the production of Tibetan tea to the scene. Tourist Meng Xia was attracted and experienced Tibetan tea making on the spot under her guidance.
"When I was young, I worked as an educated youth in Tibet-related areas and had a soft spot for Tibetan tea." Meng Xia said that now, she has opened a tea art public welfare training institution in Chengdu, and next month she wants to bring Tibetan tea abroad to show the charm of Tibetan tea.
On the day of the opening ceremony, a Yacha Industry Promotion Conference with the theme of "Millennium Tribute Tea, Intangible Cultural Heritage of Mankind" was held, focusing on the long history of Yacha and the development status and future of Yacha industry, so that more people can understand the millennium charm of Yacha.
On the same day, Sichuan Tea Group signed a contract with cooperative enterprises and distributors in Sichuan tea producing areas, among them, Yacha Group and Sichuan Tea Group reached an agreement on the content related to tens of millions of tea bulk trade, and will use the differentiated characteristics of technical characteristics, product systems, channels and other aspects to complement each other's advantages, and fully promote the business cooperation between the two sides in the fields of standard construction, technology research and development, marketing channels, tea trade, etc., and jointly promote the high-quality development of Sichuan tea industry.
Source: Yun Xiaoya
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Assisted:
Mingshan District Photographers Association
Sichuan Entrepreneur Photography Association
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