In 2021, the auto market is constantly challenging, the era of electrification and intelligence is coming, carbon neutrality has become the keyword throughout the year, and there are layers of tests such as lack of core and rising raw materials in front of major auto manufacturers. The word "magic" to describe the car market is not an exaggeration.
Just in the magical year of 2021, the sales ranking of the automobile market has undergone no small changes, some familiar names have disappeared from the sales list, and many car brands have reached the boundary of life and death. However, what remains unchanged is that in 2021, FAW-Volkswagen delivered 1.858 million new cars to users throughout the year, winning the first place in the car market sales. It is reported that since 2019, FAW-Volkswagen has won the championship for three consecutive years, leading the sports car market with a strong posture.
However, in the turbulent automobile market, it is not easy to become the "sales crown" of the automobile market. Behind the beautiful report card, FAW-Volkswagen has made a series of efforts to increase sales. On January 17, at the FAW-Volkswagen 2022 Press Conference, FAW-Volkswagen held a different 2021 and announced its "playing style" and new products in 2022 to continue to attack upwards.
In the year of the New Year, FAW-Volkswagen is united in the face of severe challenges, relying on strong system capabilities, deeply practicing internal strength, while deeply understanding the industry dynamics, comprehensively deepening transformation and upgrading, and winning this extremely difficult "market defense war".
Some people say that elephants want to turn around, and it is even more difficult. However, FAW-Volkswagen has always been a strong faction that can fight a "hard battle", and in the era of intelligence and electrification, FAW-Volkswagen has comprehensively accelerated the transformation of digital intelligence and tried to continue to lead on the new track. It is reported that in 2021, FAW-Volkswagen has made many "big moves", for example, FAW-Volkswagen has set up a DTO digital transformation office; cooperated with Huawei and Ali to cultivate digital people; at the same time, a new energy center and new technology development center with a total investment of nearly 1.2 billion yuan were put into use.
At the same time, in the traditional fuel vehicle market and the new energy vehicle market, FAW-Volkswagen has invested a number of new cars with full weight. For example, the flagship SUV Volkswagen, luxury star new Audi Q5L and other new cars to meet the diversified and personalized car purchase needs of consumers. In the new energy vehicle market, FAW-Volkswagen is also frequently outstanding, and the electric new car ID.4 CROZZ and ID.6 CROZZ are increasingly recognized, while the Audi e-tron and Audi e-tron Sportback have also successfully entered the market, helping FAW-Volkswagen to grow rapidly in the new energy vehicle market.
In the face of more fierce competition in 2022, FAW-Volkswagen has sounded the "charge". Adhere to the "user experience" reform to give customers a different car experience. And continue to accelerate the transformation of digital intelligence management. In addition, in terms of product launch, FAW-Volkswagen will make efforts in both the traditional market and the new energy market, and is expected to launch 8 new cars and continue to activate the market with products, including the new Sagitar, new Polaroid and new electric vehicles, etc., and integrate more of Volkswagen's latest technology into the products.
Ghost bucket car view: 2022 has begun, but today's car market is no longer a contest between Chinese brands and joint venture brands, as well as a wolf-like Tesla, a new car-making force full of staying power, and a technology giant that has come down. It is foreseeable that in 2022, FAW-Volkswagen also has a hard battle to fight. For FAW-Volkswagen, it is ready to define 2022 as the year of "public will", facing difficulties and aiming to win.