On January 14, Tongcheng Travel and People's Cultural Tourism jointly released the "2021 Travel Consumption Report", which analyzed the travel consumption in 2021 based on the tourism big data of both sides. The report shows that local people playing locals has become the mainstream in 2021, and the hotel instant booking rate has exceeded 70%.
Affected by the epidemic, domestic tourism has been hindered by multiple impacts, but tourists still maintain the original intention of travel. New civil aviation passengers in 2021 The age structure shows a younger trend - the proportion of new generation passengers aged 16 to 23 is increasing year by year; for the new generation of consumers, fun has become a key factor, the blind box of tongcheng travel tickets has become popular rapidly in 2021, weekend short-distance leisure vacations continue to be popular, hotel accommodations focusing on services and personalized themes are favored, and theme tours such as red tourism, ice and snow tourism, theme parks, and rural tourism have become new traffic responsibilities.
Airplane travel to the public, Chongqing people love the blind box of tickets
Compared with 2020, the increase in the average price of civil aviation travel in 2021 is the rapid recovery of travel demand on the one hand, and the increase in fares caused by the resumption of fuel charges on the other hand. Judging from the fluctuation of the average price of domestic air tickets in 2021, due to the recurrence of the epidemic in the second half of the year, the travel demand has declined significantly, and the average price per domestic civil aviation travel (including infrastructure fees) in 2021 is still lower than that in 2019.
This has also stimulated the gradual popularization of air travel to some extent. Tongcheng travel big data shows that 68% of the new civil aviation passengers are from second-tier cities and below, while only 12% of new passengers in first-tier cities have increased. The estimated "1 billion people on the mainland have not flown on, and most of them come from non-first-tier cities and vast rural areas" is gradually being broken, and air travel is no longer a luxury.
The popularity of the blind box of the same-trip travel ticket also confirms the popularization of air travel, and fun is the key. When the 74-year-old blind box enthusiast of the ticket "meets" the blind box lover who spans the age of 60 years, the national tour begins. Tongcheng Travel big data shows that a single user can open up to 44 times, and Wulat Zhongqi Airport has become the most unpopular airport. To say that the city that loves the blind box of air tickets the most is of course Chongqing, followed by Harbin, Tianjin and Beijing. In addition, only 98 yuan can fly from Beijing to Chengdu, which has become the route with the most locked users, far below the second-class price of high-speed rail on the same route.
Shenzhen, Suzhou and Shanghai account for the forefront of local orders, and local hotels are booked and stayed
Under the background of the normalization of the epidemic, "long-term travel" has frequently melted down, and the weekend "micro-vacation" at the "doorstep" has become the first choice for people's daily leisure. In 2021, localized leisure and vacation consumption has become the mainstream, and the accommodation industry has shown a rapid increase in the proportion of localized consumption. Tongcheng Travel big data shows that Shenzhen, Suzhou and Shanghai rank in the forefront of local orders, of which Shenzhen accommodation facilities account for 54.4% of bookings from local users, ranking first in first-tier cities. Based on the overall tourism resources and perfect tourism facilities, local tourism for locals has gradually become a common phenomenon, and hotel accommodation is booked on the spot, with a daily booking rate of more than 70%.
In order to make a better travel plan, tourists often use keyword searches to choose the best hotel for them. Among them, the service, environment, location, price, transportation, facilities of the largest proportion of reviews, compared to the cost and transportation, tourists pay more attention to whether the hotel provides high-quality services. From the proportion of Tongcheng Accommodation Cloud reviews, it can be seen that the demand for users of the service far exceeds other keywords. Users usually choose to book accommodation trips from 19:00 after work to 23:00 before going to bed, which is also in line with the current definition of "bedtime economy" in the Internet industry.
Generation Z is keen on red tourism The Beijing Winter Olympics have led to a boom in ice and snow tourism for the whole people
Tongcheng travel big data shows that Generation Z has gradually grown into the main force of red tourism, accounting for 40.5% of the consumer population and 28.2% of the post-80s generation. In the choice of red tourism destinations, Generation Z is more inclined to choose destinations with red culture, such as Yan'an, Jinggangshan, Changsha, Nanchang and so on. These destinations not only showcase the red culture, but also are important red spots.
Affected by the "Winter Olympics for All", the north and south are frantically chasing ice and snow entertainment. According to Tongcheng travel big data, Beijing, Zhangjiakou, Harbin, Chengdu, Urumqi and Guangzhou have become the top 6 popular ice and snow tourism destinations in China. Although the normalization of epidemic prevention and control has brought great challenges to the flow of people and revenue in scenic spots around the world, through various tourism economic formats such as "ice and snow + food", "ice and snow + performing arts", "ice and snow + accommodation", etc., various places have continuously innovated in winter night cultural tourism consumer products, which not only prolongs the travel time of tourists, but also enriches the experience of tourists. Beijing, Zhangjiakou, Harbin, these classic northern ice and snow cities have no less charm, and the joy of enjoying ice and snow is no longer exclusive to northerners.
This draft was published by Tongcheng Travel's Public Relations and Government Affairs Department.
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